CM
Strategist
full-time•Toronto•CA$75k - CA$85k
About this role
<p><span class="s11">As a Strategist,<span class="Apple-converted-space"> </span></span><span class="s11">you bring key strategic guidance to multidisciplinary teams. You’re not fazed effectively communicating your findings to varying audiences—from creative to technical team members. And you have an intimate understanding of your client, their competitors, and key industry trends relating to their business.</span><span class="s11"><span class="Apple-converted-space"> </span></span><span class="s11">This allows you to develop customer insights, help define brand, business, and customer requirements, and ensure the impact of our work is measured throughout the project. You’re a rock star in at least two strategy disciplines—business analysis, qualitative consumer research, and web analytics—but we’ll welcome your balanced working knowledge of all.</span><span class="s11"><span class="Apple-converted-space"> </span></span><span class="s11">Most importantly, you live and breathe insights—about a client’s business, their competitors, and their customers.</span></p>
<hr>
<p class="s15"><strong><span class="s14">You Will: </span></strong></p>
<ul>
<li class="s15"><span class="s17">Work</span><span class="s17"><span class="Apple-converted-space"> </span>with clients to identify specific problems and challenges on a given project</span><span class="s17">.</span></li>
<li class="s15"><span class="Apple-converted-space"> </span><span class="s17">Identify opportunities and define</span><span class="s17"><span class="Apple-converted-space"> </span>requirements for business analysis, qualitative consumer research, and web analytics tasks</span><span class="s17">.</span></li>
<li class="s15">Become the authority on our client’s business sector, and provide key information and perspective on the client’s strategic di<span class="s17">rection in relation to</span><span class="s17"><span class="Apple-converted-space"> </span>its competitors.</span></li>
<li class="s15">Plan, execute, and coordinate<span class="s17"><span class="Apple-converted-space"> </span>pertinent research and analysis</span><span class="s17">.</span></li>
<li class="s15">Analyze and present<span class="s17"><span class="Apple-converted-space"> </span>the results to clients and project teams</span><span class="s17">.</span></li>
<li class="s15">Define lifecycle measurement strategies to derive key insights for website strategy development and optimization<span class="s17">.</span></li>
<li class="s15">Develop studies and implement market research services in<span class="Apple-converted-space"> </span><span class="s17">s</span><span class="s17">ector, industry</span><span class="s17">,</span><span class="s17"><span class="Apple-converted-space"> </span>and competitive analyses</span><span class="s17">; b</span><span class="s17">enchmarking existing solutions against competitors</span><span class="s17">; and c</span><span class="s17">onsumer research and insight</span><span class="s17">. </span></li>
<li class="s15">Assist in<span class="s17"><span class="Apple-converted-space"> </span>the design and facilitation of qualitative consumer research<span class="Apple-converted-space"> </span></span><span class="s17">(ie. usability testing, focus groups, field study)</span><span class="s17">, requirements gathering sessions and stakeholder interviews. </span></li>
<li class="s15"><span class="Apple-converted-space"> </span><span class="s17">Provide thought leadership in site measurement, research</span><span class="s17">, and usability</span><span class="s17"><span class="Apple-converted-space"> </span>and propose approaches that improve our clients' economics and customer management capabilities.</span></li>
<li class="s15">Extend client relationships by helping clients define their needs and po<span class="s17">tential solutions and convince</span><span class="s17"><span class="Apple-converted-space"> </span>them of the value of I&P research and measurement services to their business</span><span class="s17">.</span></li>
<li class="s15">Integrate<span class="s17"><span class="Apple-converted-space"> </span>strategy services and activities into a broader continuous improvement process internally</span></li>
</ul>
<p class="s15"><strong><span class="s14">You Have: </span></strong></p>
<ul>
<li class="s15"><span class="s17">Post-secondary degree in Business, Marketing, Economics, Computer Science, Human Computer Interface or related subjects preferred.</span></li>
<li class="s15">5+ years of related experience in<span class="Apple-converted-space"> </span><span class="s17">account planning, business analysis, qualitative research, quantitative research, web analytics, or metric analysis. </span></li>
<li class="s15">2 years agency/consulting and Internet-related bu<span class="s17">siness experiences.</span></li>
<li class="s15">Experience developing proposals and presentations for clients<span class="s17">.</span></li>
<li class="s15">Demonstrated ability to communicate complex subject matter<span class="s17"><span class="Apple-converted-space"> </span>verbally and written.</span></li>
<li class="s15">Demonstrated ability in the market<span class="s17">ing research and sciences areas</span><span class="s17"><span class="Apple-converted-space"> </span>to establish and analyze complex research studies</span><span class="s17">.</span></li>
<li class="s15"><span class="Apple-converted-space"> </span><span class="s17">Teamwork and collaboration-oriented</span><span class="s17"><span class="Apple-converted-space"> </span>mindset. </span></li>
<li class="s15">Detail and results orientation.</li>
<li class="s15">Flexibility<span class="s17"><span class="Apple-converted-space"> </span>and<span class="Apple-converted-space"> </span></span><span class="s17">ability</span><span class="s17"><span class="Apple-converted-space"> </span>to multi-task</span><span class="s17">. </span></li>
<li class="s15">A c<span class="s17">ommitment to learning</span><span class="s17">.</span></li>
</ul>
<p style="text-align: left;"><strong>What We Offer</strong></p>
<ul>
<li>Global maternity and parental leave</li>
<li>Competitive benefits packages</li>
<li>Vacation, compassionate leave, personal/sick days, and flex days</li>
<li> Access to online services for families and new parents</li>
<li>Early Dismissal Friday’s (off at 3:00 PM local time every Friday)</li>
<li>12 affinity groups</li>
<li>Internal learning and development programs</li>
<li>Enterprise-wide employee discounts</li>
</ul>
<p>Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.</p><div class="content-pay-transparency"><div class="pay-input"><div class="description"><span>We continually </span><span>review ranges to address skills, experience and markets. Base salaries are determined during </span><span>our interview process, by assessing a number of factors that inclu</span><span>de, but aren’t limited to, a </span><span>candidate’s experience and skills relative to the scope and responsibilities of the position. For </span><span>current CM employees, tenure will also be a consideration.</span></div><div class="title">Salary Range</div><div class="pay-range"><span>$75,000</span><span class="divider">—</span><span>$85,000 CAD</span></div></div></div><div class="content-conclusion"><p><em>Critical Mass is an equal opportunity employer. <br><br>Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team.<br></em></p>
<p><em>The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com<span class="apple-converted-space"> </span>and<span class="apple-converted-space"> </span><a href="mailto:[email protected]">us.greenhouse-mail.io</a>.</em> <em>We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you.</em> <em>We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly. </em></p>
<p><em>If U.S. based:<span class="apple-converted-space"> </span><a href="https://www.consumer.ftc.gov/articles/job-scams#avoid">https://www.consumer.ftc.gov/articles/job-scams#avoid</a><br>If Canada based:<span class="apple-converted-space"> </span><a href="https://www.canada.ca/en/services/finance/consumer-affairs.html">https://www.canada.ca/en/services/finance/consumer-affairs.html</a><br>If U.K. based:<span class="apple-converted-space"> </span><a href="https://www.gov.uk/consumer-protection-rights">https://www.gov.uk/consumer-protection-rights</a><br>If Costa Rica based: <a href="https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx">https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx</a> <br></em></p></div>
What you'll do
- As a Strategist, you will work with clients to identify specific problems and challenges, and provide strategic guidance to multidisciplinary teams. You will analyze and present research findings to clients and project teams, ensuring the impact of work is measured throughout the project.
About Critical Mass
Critical Mass is a team of 1,900 inspired folks based in 13 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.
We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.
We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!
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Frequently Asked Questions
What does Critical Mass pay for a Strategist?
Critical Mass offers a competitive compensation package for the Strategist role. The salary range is CAD 75k - 85k per year. Apply through Clera to learn more about the full compensation details.
What does a Strategist do at Critical Mass?
As a Strategist at Critical Mass, you will: as a Strategist, you will work with clients to identify specific problems and challenges, and provide strategic guidance to multidisciplinary teams. You will analyze and present research findings to clients and project teams, ensuring the impact of work is measured throughout the project..
Is the Strategist position at Critical Mass remote?
The Strategist position at Critical Mass is based in Toronto, Canada. Contact the company through Clera for specific work arrangement details.
How do I apply for the Strategist position at Critical Mass?
You can apply for the Strategist position at Critical Massdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.