Paid Ads Manager - Global

<p><em>Are you obsessive about accuracy, pacing, and execution?</em></p> <p>&nbsp;</p> <p><em>Do you take pride in campaigns running cleanly, on budget, and exactly as intended?</em></p> <p>&nbsp;</p> <p><em>Do you feel fulfilled when complex systems work because you built them correctly?</em></p> <p>&nbsp;</p> <p><em><strong>Final question:</strong> when faced with a challenge, do you get excited or run away?</em></p> <p>&nbsp;</p> <p>If that sounds like you, you may be the perfect fit for our <strong>Paid Ads Manager</strong> role.</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>At Crisp, we're on a mission to help 10,000 law firms each grow their revenue by $10,000,000 over the next 10 years, creating a $10 billion impact in the legal industry.</p> <p>Our Paid Ads Managers are responsible for the <strong>execution, monitoring, optimization, and quality control</strong> of paid media campaigns that power our clients’ brand awareness and growth across major digital platforms.</p> <p>This is a <strong>non-client-facing, execution-heavy role</strong> that requires extreme attention to detail, comfort managing multiple campaigns simultaneously, and the discipline to follow structured internal processes with zero margin for preventable error.</p> <p>&nbsp;</p> <p>&nbsp;</p> <p><strong>** IMPORTANT: TO APPLY **</strong></p> <p><strong>You will be evaluated and vetted based on your ability to follow instructions:</strong></p> <p><strong><em>Follow <a href="https://app.willotalent.com/common/d6e346e2e77d43c9b0fee59a5c46a2d1">this Willo link</a> (recorded interview platform), and answer the few questions on there, first.</em></strong><strong><em>Then reply to the ad, stating you’ve completed the Willo, and we will be in touch.</em></strong></p> <p>&nbsp;</p> <p>&nbsp;</p> <p><strong>Key Responsibilities Include:</strong></p> <h3><strong>Campaign Execution &amp; Launch</strong></h3> <ul> <li>Build, launch, and manage paid advertising campaigns across Meta, Google Ads, LinkedIn, Reddit, TikTok, and Nextdoor, as well as launching streaming ads, using the platform TradeDesk across such streaming networks as Netflix, Hulu, live sports, and many others.</li> <li>Execute campaigns using approved strategy decks, targeting parameters, creative assets, and ad copy.</li> <li>Ensure all campaigns are launched accurately across the correct funnel stages (top, middle, and bottom).</li> <li>Upload, organize, and verify all required video and static assets across platforms prior to launch.</li> </ul> <h3><strong>Budget Management &amp; Pacing</strong></h3> <ul> <li>Manage and pace monthly ad budgets across multiple client accounts to ensure spend aligns with approved allocations.</li> <li>Monitor pacing daily to avoid underdelivery or overspend.</li> <li>Execute approved budget reallocations and platform shifts accurately and on time.</li> </ul> <h3><strong>Performance Monitoring &amp; Optimization</strong></h3> <ul> <li>Monitor campaign performance daily to identify issues, inefficiencies, or opportunities for improvement.</li> <li>Execute approved optimizations, including audience adjustments, creative refreshes, and funnel restructuring.</li> <li>Support split tests by implementing test variables, tracking results, and documenting outcomes.</li> </ul> <h3><strong>Quality Control &amp; Error Prevention</strong></h3> <ul> <li>Conduct rigorous pre-launch and post-launch audits to ensure:</li> <ul> <li>Correct objectives are selected</li> <li>Targeting and exclusions are accurate</li> <li>Creative and ad copy are correct and approved</li> <li>URLs, UTMs, and tracking are functioning properly</li> </ul> <li>Identify and immediately correct errors such as incorrect creative, targeting mismatches, or tracking issues.</li> <li>Maintain a zero-tolerance approach to preventable mistakes.</li> </ul> <h3><strong>Tracking, Tagging &amp; Technical Setup</strong></h3> <ul> <li>Ensure proper setup and verification of pixels, tags, and tracking using tools such as Google Tag Manager and platform-specific helpers.</li> <li>Confirm analytics access and tracking integrity across all assigned accounts.</li> <li>Verify that all required assets and integrations are in place prior to launch or campaign changes.</li> <li>Troubleshoot when tags are not firing and identify what steps need to be taken to resolve the issue.</li> </ul> <h3><strong>Internal Collaboration</strong></h3> <ul> <li>Work closely with Client Success Managers to execute approved campaign strategies and changes.</li> <li>Receive, interpret, and act on internal campaign change requests with accuracy and urgency.</li> <li>Document campaign changes and execution status clearly within internal systems.</li> </ul> <p><strong>Our requirements are pretty straightforward. To qualify you must:</strong></p> <ul> <li>Have 3–5+ years of hands-on experience managing paid media campaigns across multiple platforms.</li> <li>Have direct experience with Meta Ads Manager, Google Ads, and LinkedIn Ads.</li> <li>Be highly detail-oriented. You catch errors other people miss.</li> <li>Be comfortable managing multiple campaigns and budgets simultaneously without losing accuracy.</li> <li>Have strong organizational systems and the discipline to follow documented processes.</li> <li>Be able to work in a fast-paced environment with tight turnaround times.</li> <li>Have experience with campaign tracking, pixels, and analytics tools.</li> <li>Be comfortable operating in a non-client-facing role focused on execution and delivery.</li> <li>Be available to work full-time during US Eastern Time business hours.<br><br></li> </ul> <p>&nbsp;</p> <p><strong>Why Our Work Matters:</strong></p> <p>&nbsp;</p> <p>Lawyers go to law school to learn how to practice law, but law school doesn’t teach them how to run a business. In a world where the best cases often go to the best marketers, legal expertise alone isn’t enough.</p> <p>&nbsp;</p> <p>That’s where Crisp comes in.</p> <p>&nbsp;</p> <p>We partner with committed, growth-minded law firms that care deeply about their teams, clients, and communities. Often, it’s a David vs. Goliath scenario, where the most dedicated attorneys lack the resources of their larger competitors.</p> <p>&nbsp;</p> <p>Our work levels the playing field by giving law firms access to world-class marketing execution that helps them stand out, build authority, and grow sustainably.</p> <p>&nbsp;</p> <p><strong>About Crisp:&nbsp;</strong></p> <p>Crisp has been recognized on the Inc. 5000 (Fastest Growing Private Companies in the U.S. – 2024, 2022, 2021, 2020, 2019, 2018, 2017), as well as Atlanta's Top 100 Fastest Growing Private Companies (2025, 2024, 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016) and Atlanta's Best Places to Work (2024, 2023, 2022).</p> <p>Crisp (<a href="http://www.crisp.co">www.crisp.co</a>) is the nation’s fastest-growing law firm growth company. We’ve helped thousands of attorneys — from solo and small firms to large practices — build their brand, differentiate themselves from competitors, attract better cases, and earn millions in new revenue.</p> <p>Crisp has been featured in Forbes, Inc., Avvo, ABA Journal, The Trial Lawyer, Huffington Post, and The Wall Street Journal.</p> <p><strong>OUR BOOK:</strong><strong><br></strong>The Game Changing Attorney (available on Amazon and Barnes &amp; Noble)<br><a href="http://www.gamechangingattorney.com">www.gamechangingattorney.com</a></p> <p><strong>OUR PODCAST:</strong><strong><br></strong>The Game Changing Attorney Podcast<br><a href="https://crisp.co/podcast/">https://crisp.co/podcast/</a></p> <p>&nbsp;</p> <p>&nbsp;</p> <p><strong>Why You Should Work Here:</strong></p> <ul> <li>You will work inside a highly structured, well-documented paid media operation.</li> <li>You will manage campaigns that run at real scale for real businesses.</li> <li>You will be trusted with meaningful responsibility and accountability.</li> <li>You will work with a team that values precision, discipline, and execution excellence.</li> </ul> <p>This is not a role for someone looking for easy work or loose expectations. It is a role for someone who takes pride in doing things the right way, every time.</p> <p>&nbsp;</p> <p>&nbsp;</p> <p><strong>** IMPORTANT: TO APPLY **</strong></p> <p><strong>You will be evaluated and vetted based on your ability to follow instructions:</strong></p> <p><strong><em>Follow <a href="https://app.willotalent.com/common/d6e346e2e77d43c9b0fee59a5c46a2d1">this Willo link</a> (recorded interview platform), and answer the few questions on there, first.</em></strong><strong><em>Then reply to the ad, stating you’ve completed the Willo, and we will be in touch.</em></strong></p>