AI Product Growth Lead

<p>Want to revolutionize the future of education and&nbsp;do meaningful work that transforms future generations’ lives?</p><p style="text-align:justify;">Crimson Education is a global EdTech company founded in 2013 with the idea that through personalised education and technology, we can transform students into the world leaders of tomorrow. We’re the world’s leading college admissions consultancy, with over 1,330 Ivy League offers and 2,140 to the US Top 15. With a passionate team of 800+ that's rapidly expanding across 30 markets, our unique tech platform connects expert-led guidance and proven data-driven strategies from 3,000 tutors and mentors with students worldwide. We help ambitious students unlock their dream career pathways, and Crimson students are 7x more likely to get into the Ivy League. What sets us apart is our unmatched scale and expertise. We have the largest team of Former Admissions Officers and College Counselors globally. Every student is matched with a carefully-chosen team of admissions experts who laser focus on different parts of their college application — from essays to extracurriculars — ensuring every detail is expertly executed. Valued at over $1B NZD and backed by over $147M NZD in funding from top-tier global investors, including Tiger Global and Ice House Ventures, we are just getting started. We were recently featured on the front page of the Wall Street Journal. Read the article <a target="_blank" href="https://www.flipsnack.com/BC775BDD75E/wsj-the-guru-who-says-he-can-get-your-11-year-old-into-harvard/full-view.html">here</a>.<br><br><strong>To support our students, we have built / purpose for the role&nbsp;</strong><br></p><p style="text-align:justify;">This is a full-time position that can be worked remotely or in one of our many offices around the globe.&nbsp;<br></p><p style="text-align:justify;"><strong>What are the main responsibilities for this role?</strong></p><ul><li><p>Own end-to-end Go-To-Market strategy for our AI products for global, especially in the US/NA: segmentation, positioning, pricing, channels, and launch roadmap.</p></li><li><p>Design phased market entry and scale-up plans aligned with business goals.</p></li><li><p>Conduct ongoing research on global market trends, competitive landscape, and customer needs.</p></li><li><p>Translate insights into clear recommendations for product roadmap, packaging and messaging.</p></li><li><p>Build and manage the acquisition and growth engine for the US market, including: Google Ads, Meta (Facebook/Instagram), TikTok, YouTube, etc</p></li><li><p>Optimize end-to-end funnel from awareness to activation, conversion, retention and referral</p></li><li><p>Work closely with Product, Engineering, Design, Sales and Support to deliver successful launches and growth experiments.<strong><br></strong></p></li></ul><p>&nbsp;</p><p style="text-align:justify;"><strong>What skills and experience are required?</strong><br></p><ul><li><p>Bachelor’s degree or above in Marketing, Business, Computer Science, Statistics or related field.</p></li><li><p><span>3–5+ years of experience in GTM / growth / international marketing.</span></p></li><li><p>Cross-cultural communication skills and experience working with international teams.</p></li><li><p>Hands-on experience driving growth for AI, SaaS, smart hardware or internet products in the US / Western markets.</p></li><li><p>Deep understanding of US user behavior, content styles and monetization patterns.</p></li><li><p>Strong analytical skills; able to independently pull, analyze and interpret data to make decisions.</p></li><li><p>Solid grasp of growth methodologies: funnels, cohort analysis, segmentation, A/B testing, referral/virality, retention strategies.</p></li><li><p>Owner mindset, high degree of autonomy, bias for action and experimentation.</p></li></ul><p><br></p><p><strong>Why work for Crimson?</strong><br></p><ul><li><p>Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work</p></li><li><p>Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year</p></li><li><p>$1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)!</p></li><li><p>Psychologist on staff</p></li><li><p>Insightful fireside chats and workshops to help support our high-performing and ambitious team</p></li><li><p>Radical Candor is a feedback approach we live by</p></li><li><p>We’re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!</p></li></ul><p>If you're passionate about growing in a fast-paced, collaborative environment and want to work with cutting-edge technology, then we'd love to hear from you!<br><br>Please keep an eye on your spam/junk email folder for correspondence from Team Tailor.</p>