About this role
Key Responsibilities:
Strategic Leadership
- Develop the annual strategic and operations plan for the product lines in Europe.
- Develop and implement brand strategies for Saunders products in Europe.
- Lead strategic initiative execution.
- Set an inspirational vision for the wider business team.
Market Analysis
- Conduct broad and deep analysis of competitive landscapes and regional market economic and industry indicators.
- Perform broad and deep analysis and projection of regional market size, growth rates, and current share positions.
- Maintain a project win/loss database for analysis and trend purposes.
- Perform rigorous primary (VOC) and secondary market research to inform business strategic and decision making.
New Product Development and Business Growth
- Identify and research new product development ideas and opportunities.
- Develop business cases for investment in new product development.
- Participate as a key stakeholder in a world-class 7-stage New Product Development process.
- Manage the project lifecycle of new product launches in respective regions to achieve key business objectives.
Customer and Sales Interface
- Interface with sales leadership, channels, and customers to determine annual sales plans, account management support, projects and prospects, and provide product application, technical, and service support.
- Provide sales target opportunities by application and geography, and support these with product and “how to win” sales tools.
Marketing
- Drive marketing efforts for portfolio, including creating brand/product communication and promotion plans.
- Manage marketing expense budgets, and select and execute exhibitions.
- Define and communicate the brand and products’ value proposition.
- Ensure training for both internal and external employees and channels.
Application and Training Development
- Develop deep understanding of application/segment information for respective products and create product application training materials.
Business Model Execution
- Define product line pricing, lead time, reasonable order quantity, and profitability.
- Oversee the development of manufacturing models to support business model and profitability targets.
- Establish regional product sourcing strategies and develop appropriate product channel strategies with Sales Managers.
Educational and Industry Experience:
- A master’s degree in Engineering is required; an MBA or equivalent advanced degree is highly desirable.
- Minimum of three years of experience in business development of product management within a technical or engineered product environment.
Other facts
About Crane Company
We offer a range of products for the storage, distribution, and transfer of cryogenic fluids because WE KNOW CRYO®.
About Crane ChemPharma & Energy (Crane CP&E)
Crane ChemPharma and Energy (within Crane’s Process Flow Technologies segment) designs and manufactures a variety of high-performance products, including valves, pipes, actuation and fittings to name a few. Their trusted brands ALOYCO®, BAUM®, CENTER LINE®, COMPAC-NOZ®, CRANE®, DEPA® & ELRO®, DOPAK®, DUO-CHEK®, FLOWSEAL®, GYROLOK®, GO REGULATOR®, HOKE®, JENKINS®, KROMBACH®, NOZ-CHEK®, PACIFIC VALVES®, RESISTOFLEX®, REVO®, SAUNDERS®, STOCKHAM®, TEXAS SAMPLING®, TRIANGLE®, UNI-CHEK®, VALVES®, WESTLOCK CONTROLS®, WTA®, and XOMOX® offer customers a complete and innovative portfolio, designed for the most demanding applications chemical processing, biotechnology, pharmaceutical, oil and gas, refining and power generation. For more information please visit: www.cranecpe.com, www.craneco.com
About Crane Company
Crane Company has delivered innovation and technology-led solutions to its customers since its founding in 1855. Today, Crane is a leading manufacturer of highly engineered components for challenging, mission-critical applications focused on the aerospace, defense, space and process flow industry end markets. The Company is comprised of two strategic growth platforms, Aerospace & Electronics and Process Flow Technologies, as well as the Engineered Materials segment. Crane has approximately 7,000 employees in the Americas, Europe, the Middle East, Asia and Australia. For more information, visit www.craneco.com.
What you'll do
- The Regional Business Line Manager is responsible for developing strategic and operational plans for product lines in Europe, leading market analysis, and driving new product development. They will also interface with sales leadership and manage marketing efforts for the product portfolio.
Ready to join Crane Company?
Take the next step in your career journey