Summary
Location
Tokyo
Type
full-time
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About this role
Reporting to General Manager, this hybrid role combines sales operations management with trade marketing leadership to drive revenue growth, operational efficiency, and brand visibility. The Sales Operations & Trade Marketing Manager will optimize sales processes and analytics, and develop trade marketing strategies that strengthen relationships with distributors, retailers, and key accounts.
RESPONSIBILITIES
Sales Operations
- Develop and implement sales processes to improve efficiency and effectiveness.
- Ensure data integrity for accurate forecasting.
- Analyze sales data to provide actionable insights and performance reports.
- Monitor KPIs, manage pipelines, and support quota achievement.
- Collaborate with Finance and Marketing to align sales strategies with business goals.
Trade Marketing
- Design and execute trade marketing strategies to enhance product visibility and drive sales at retail and distribution levels.
- Plan and manage trade promotions, merchandising, and in-store activation.
- Conduct market research and analyze consumer behavior to identify opportunities.
- Develop promotional materials and ensure alignment with brand objectives.
- Build and maintain strong relationships with distributors, wholesalers, and retailers.
Working for Coty means Our people make us who we are. They are the brightest minds bringing innovative concepts to life. If you’re someone unwilling to settle, likes to envision larger possibilities, accelerate learning, and push boundaries – we’d love to hear from you! Working at Coty means being part of an inclusive workplace committed to diversity and equity, valuing diverse perspectives and backgrounds. Your ideas will count, fostering a career where you can achieve more than you ever imagined. All your colleagues are collaborative, and you will receive tremendous support for you to excel in this role.
YOU ARE A COTY FIT
You like to make a difference. You will share your valuable experience with the team, and you get energy from working in a fast-paced, diverse and international environment. Other than that, you should also have the following requirements:
- Bachelor’s degree in Business Administration, Operations Management, or related field.
- Minimum 3–5 years of experience in trade marketing, retail marketing, or FMCG industry.
- Strong knowledge of regulatory requirements and quality standards.
- Strong understanding of retail operations, shopper behavior, and promotional mechanics.
- Excellent organizational and documentation skills.
- Excellent project management, analytical, and negotiation skills.
- Ability to manage multiple projects and meet deadlines.
- Strong communication and training skills.
- Fluent in English and Japanese (written and spoken).
Preferred Skills
- Experience in cosmetics or beauty industry
- Knowledge of trade marketing and omnichannel activation.
- Proficiency in MS Office, SAP system or data analysis tools
- Ability to work cross-functionally and manage multiple stakeholders in a fast-paced environment.
- Strong analytical and strategic thinking abilities.
- Proficiency in trade marketing tools.
- Excellent communication and stakeholder management skills.
- Ability to manage budgets and measure ROI of trade activities
OUR BENEFITS
As our Sales Operations Manager, some of the benefits you will receive are:
- Market competitive salary: Salary commensurate with experience and market benchmarks
- Omni-Working: Hybrid flexible working model enabling employees to balance remote and office-based work
- Product Allowance: Employees can order from a selection of Coty Products each year
- Gender-Neutral Paid Parental Leave: All Employees, regardless of gender, will have access to the same number of fully paid weeks of offered parental leave
ABOUT COTY
Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!
For additional information about Coty Inc., please visit www.coty.com/your-career.
Other facts
About coty
Since 1904, Coty has fearlessly pioneered innovation across the beauty industry. We have a reputation for breaking new ground; a history of ‘firsts’ and ‘bests’ that has laid the foundation for the industry as we know it today.
For over a century, our brands have been empowering people to express themselves and create their own vision of beauty. It’s a legacy we’re proud to own and grow.
We work hand-in-hand with our people, our partners and our customers. Together, we unleash every vision of beauty.
We stand for the beauty of diversity and the diversity of beauty - celebrating and inspiring all the expressions of beauty that exist and that will exist.
We honor you, and we honor our planet. We create Beauty That Lasts. A beauty that is both good to people and the world.
Our mission is to create a forward thinking beauty; Products that provide new, innovative and simply better science based solutions.
Let’s keep making over the beauty world TOGETHER.
What you'll do
- The Sales Operations & Trade Marketing Manager will develop and implement sales processes to improve efficiency and effectiveness while designing trade marketing strategies to enhance product visibility. This role involves collaboration with various departments to align sales strategies with business goals.
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