About this role
Business Development Specialist – Cardiovascular and Endovascular Intervention (Thailand)
Location: Bangkok
Department: Cardiovascular and Endovascular Intervention / Sales & Business Development
Employment Type: Full-time
Reports To: GM SEA
Responsibilities
Position Summary
We are seeking a dynamic and driven Business Development Specialist to spearhead the launch of new Cardiovascular and Endovascular intervention products and strengthen strategic customer relationships across Southeast Asia. This role plays a critical part in driving market expansion, clinical engagement, and product adoption, supporting both short-term sales growth and long-term partnership development with leading healthcare institutions.
Key Responsibilities
Sales Strategy & Execution
- Develop and execute business strategies to introduce and establish new products in the vascular intervention portfolio.
- Drive sales performance and ensure product inclusion in hospital procurement systems and tenders.
- Identify new business opportunities and expand product penetration across target hospitals and regions.
Key Customer Relationship Management
- Build and maintain strong, long-term partnerships with key customers, including interventional cardiologists, vascular surgeons, procurement teams, and KOLs.
- Serve as the primary point of contact for key accounts to ensure customer satisfaction, timely support, and continuous engagement.
- Collaborate with clinical teams to organize product demonstrations, evaluations, and hands-on trainings to strengthen product adoption.
New Product Launch & Market Development
- Lead the planning and execution of new product launches, including pre-launch training, clinical workshops, and post-launch performance tracking.
- Work closely with the marketing and regulatory teams to ensure launch readiness, compliance, and effective promotional strategies.
- Collect customer feedback and market insights to guide continuous product improvement and future development initiatives.
Market Intelligence & Planning
- Monitor market dynamics, competitor activities, and regulatory updates to anticipate trends and identify growth opportunities.
- Provide analytical insights to support strategic decision-making, pricing, and positioning of products within the market.
Cross-functional Collaboration
- Partner with distributors, marketing, and clinical support teams to align on account strategies and execution plans.
- Ensure seamless coordination between internal and external stakeholders to achieve commercial and operational goals.
Reporting & Forecasting
- Maintain accurate CRM records and provide timely updates on sales performance, pipeline development, and market activity.
- Support management with detailed forecasts, business reviews, and competitive analyses.
Qualifications
Qualifications
- Bachelor’s degree in Life Sciences, Pharmacy, Nursing, Biomedical Engineering, or a related field.
- Minimum 3–5 years of experience in medical device sales or business development, preferably within Cardiovascular or Endovascular intervention.
- Proven track record in new product introduction, key account management, and tender processes.
- Strong interpersonal and communication skills in English & Thai.
- Willingness to travel 30–50% within the assigned region.
Other facts
About Cordis
From the first guidewire to the first drug eluting stent, for over 60 years Cordis has remained at the heart of cardiovascular innovation. Cordis is again at the forefront of transformation in the cardiovascular space, leveraging internal development, partnership with the CordisX innovation incubator and targeted acquisitions of industry-disrupting technology. These innovations, brought to market with the strength of Cordis’ global footprint and operations, seek to transform the interventional space through enhanced clinical outcomes, customer-centric services, and impactful educational platforms – doubling-down on our commitment to the interventional community. Cordis will Go Beyond, to relentlessly pursue our dedication to transform cardiovascular care.
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What you'll do
- The Business Development Specialist will lead the launch of new cardiovascular and endovascular intervention products while building strategic customer relationships across Southeast Asia. This role involves driving market expansion, clinical engagement, and product adoption to support both short-term sales growth and long-term partnerships.
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