The Marketing Specialist serves as the primary point of contact for an assigned group of service lines within Conway Regional Health System, including Dardanelle Regional Medical Center. This role plans and implements marketing and communication strategies to promote service line capabilities and strengthen the Conway Regional and Dardanelle Regional brands. For their assigned service lines, the Marketing Specialist will coordinate promotional events, collaborate with internal stakeholders, and manage marketing projects from planning through execution.

• Ability to self-manage and be a great team player. 
• Responsive to the needs of the Health System and the various departments working within. 
• Recognizes that customers’ needs are critical; listens and responds quickly and appropriately to complaints 
• Collaborates in problem solving; works with other departments to achieve common goals that best meet customer needs and expectations
• Communicates clearly, concisely, and accurately, in a professional manner 
• Demonstrates good listening skills and can interact effectively without alienating others 
• Exchanges information willingly and in a timely manner to achieve shared objectives, keeps others informed 
• Demonstrates appropriate verbal and written communication skills 

Other duties and responsibilities as assigned by management 

KNOWLEDGE, SKILLS, AND ABILITIES: 

• Demonstrates the ability to organize, prioritize and manage many ongoing projects simultaneously. 
• Excellent written and verbal communication skills, demonstrating clarity and professionalism. Exceptional attention to detail. Confidently capable of proofreading and editing written work.  
• Experience working with outside vendors and agencies to acquire branded products and outsourced marketing communications services.  
• Knowledge of medical and healthcare specialties and terminology. 

PHYSICAL JOB REQUIREMENTS: 

• Must be able to move intermittently throughout the work day 
• Must be able to speak the English language in an understandable manner 
• Must be of sound mind and demonstrate emotional stability in order to cope with mental and emotional stress of the position 
• Must possess sight and hearing senses, or use prosthetics that will enable these senses to function adequately so that the requirements of this position can be fully met 
• Must be able to lift and carry marketing and event materials. 

• Bachelor's degree in Communications, Marketing, or a related field required.
• Minimum of two years’ experience in communications or marketing, preferably in the healthcare field but not requried.
• Excellent written and verbal communication skills, demonstrating clarity and professionalism.
• Skill in leading a discussion or meeting to derive key data, insights and marketing objectives.
• Exceptional attention to detail in language and visual communication.
• Must have a valid driver’s license and access to a vehicle for occasional local travel to accomplish work assignments.
• Experience implementing marketing communications through a variety of media, including paid traditional and digital advertising, social media, website, public relations and events.
• Experience in writing for internal and external audiences, especially in healthcare topics and content.
• Familiarity with how graphic design, photography and video production projects are planned and managed. Aptitude with the Adobe suite, including Illustrator, InDesign, Photoshop, and Premiere Pro, is a plus.

Other education and experience may be substituted (if applicable) for the required minimum job qualifications with approval.