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Senior Director, Digital Marketing
full-time•Lyndon
About this role
Overview
Responsibilities
Qualifications
Senior Director, Digital Marketing
About the Role
We are seeking a Senior Director, Digital Marketing to lead and scale our digital ecosystem across a nationwide network of physical therapy clinics. This role is responsible for driving patient acquisition and engagement through best-in-class websites, SEO, paid media, email marketing, content, and an optimized digital patient experience.
This leader will oversee 50+ partner brand websites, manage a high-performing team, and partner closely with partner brand leadership to ensure digital efforts directly support clinic growth and access to care.
Benefits:
- Health, Dental, Vision insurance.
- PTO
- Paid Holidays
- Sick Days
- Much, much more.
Responsibilities
This is a in office position based in Louisville, KY
Starting Pay $135,000
What You’ll Do
- Lead the digital marketing strategy that drives patient demand, conversion, and clinic-level growth.
- Oversee the management, optimization, and governance of 50+ websites, ensuring strong UX, performance, accessibility, and compliance.
- Lead SEO and local search strategy to maximize visibility and appointment demand across markets.
- Lead paid media strategy and optimization across search, social, and display channels.
- Oversee email marketing and content strategies that support acquisition, retention, and patient education.
- Establish and track performance metrics including traffic, conversion, CPA, appointment volume, and ROI.
- Lead, develop, and scale a high-performing digital marketing team.
- Manage agency and vendor partners to extend capabilities and drive results.
- Collaborate cross-functionally with operations, clinical, brand, IT, and analytics teams.
Qualifications
What We’re Looking For:
- Bachelor’s degree, preferably in Marketing or Business Administration
8–12+ years of progressive digital marketing experience, preferably in healthcare, physical therapy, or multi-site consumer services.
- Proven experience managing large, multi-website environments.
- Deep expertise in SEO, paid media, email marketing, content, and conversion optimization.
- Strong understanding of local market and patient acquisition marketing.
- Experience leading and developing teams in a growth-oriented environment.
- Data-driven mindset with strong analytical and optimization skills.
- Familiarity with healthcare compliance, privacy, and accessibility standards a plus.
What you'll do
- Lead the digital marketing strategy to drive patient demand and clinic-level growth. Oversee the management and optimization of 50+ partner brand websites to ensure strong user experience and compliance.
About Confluent Health
Confluent Health is a nationwide network of physical and occupational therapy companies at the forefront of advancing musculoskeletal solutions that make us all stronger. We deliver better patient outcomes, reduce costs of care, improve workplace wellness, provide best-in-class education services, help prevent injuries, and play a crucial role in shaping industry best practices.
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Frequently Asked Questions
What does a Senior Director, Digital Marketing do at Confluent Health?
As a Senior Director, Digital Marketing at Confluent Health, you will: lead the digital marketing strategy to drive patient demand and clinic-level growth. Oversee the management and optimization of 50+ partner brand websites to ensure strong user experience and compliance..
Is the Senior Director, Digital Marketing position at Confluent Health remote?
The Senior Director, Digital Marketing position at Confluent Health is based in Lyndon, Kentucky, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Senior Director, Digital Marketing position at Confluent Health?
You can apply for the Senior Director, Digital Marketing position at Confluent Healthdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.