Director, Brand Marketing (KIDZ BOP)

Overview

KIDZ BOP is the #1 music brand for kids, featuring today’s biggest hits, “sung by kids for kids.”

Concord is the world’s leading independent music company. The Company supports more than 125,000 artists and songwriters whose works are licensed, marketed, and performed globally. Concord's growing catalog of 1.3 million songs, compositions, sound recordings, films, plays, and musicals is one of the most impactful and culturally relevant collections of creative rights in history.

Concord is headquartered in Nashville with additional offices in Los Angeles, New York, London, Berlin, Melbourne, and Miami.

As the Director, Brand Marketing, you'll leads major brand marketing campaigns, manages partnership and sponsorship execution, and coordinates cross-functional efforts across the company. This role plans and runs KIDZ BOP’s biggest initiatives including albums, partnerships, live tours and tentpole moments. The Director works closely with the SVP to turn brand strategy into actionable plans that grow awareness and drive revenue

Responsibilities

What you’ll do:

Campaign Leadership:

• Develop and execute 360° brand marketing campaigns for album releases, partnerships, tours, and tentpole events
• Build campaign plans, timelines, briefs, KPIs, and cross-team workflows
• Review key campaign assets to ensure brand alignment and messaging consistency
• Deliver post-campaign recaps, insights, and recommendations

Partnerships, Sponsorships & Growth Opportunities

• Collaborate with the SVP to identify, pitch, and secure brand partnerships, sponsorships, and additional revenue opportunities
• Oversee the execution and fulfillment of all partner deliverables, maintaining strong communication with internal and external teams
• Assist Business & Legal Affairs with contract terms and partner approvals

Cross-Functional Coordination

• Serve as the central point of coordination between music, video, social, art, touring, licensing and PR during campaign planning and execution
• Turn brand and campaign strategy from the SVP and President into clear briefs, timelines and deliverables for these teams
• Ensure all campaign messaging and assets stay consistent and aligned across channels

Team Leadership

• Manage the Brand Marketing Associate and support staff or consultants
• Provide structure, prioritization, and coaching to ensure high-quality work

Strategic Support

• Support the SVP in advancing broader brand initiatives, including expansion efforts and long-range planning

Primary Duties

• Build and execute annual marketing plans and budgets for KIDZ BOP and related IP
• Provide campaign briefs and clear direction to Social, Art, Video, PR, Touring and Licensing teams
• Lead day-to-day management of all brand partnerships and sponsorships, ensuring contractual obligations, deliverables and timelines are met
• Develop co-promotional plans with partners and serve as the primary liaison between internal teams and external partners
• Work with Business and Legal Affairs on contract terms, partner approvals, compliance and usage rights
• Represent KIDZ BOP at partner meetings, presentations, industry events and conferences, and support the SVP in identifying new partnerships and revenue opportunities

Qualifications

What you'll need:

Experience

• 7–10 years in brand marketing, partnerships, entertainment, or consumer-facing campaign work
• Proven experience leading 360° marketing campaigns from strategy through execution
• Demonstrated success pitching, securing, and managing partnerships or sponsorships
• Experience working cross-functionally with creative, social, video, PR, and product teams

Skills & Strengths

• Strong strategic thinker with the ability to turn brand vision into actionable plans
• Excellent project manager with a track record of delivering complex, multi-team campaigns on time
• Exceptional communication and partner-facing skills; able to present, pitch, and build relationships
• Strong writing skills (campaign messaging, briefs, partner decks, strategic docs)
• Highly organized with strong attention to detail and the ability to prioritize across multiple projects
• Comfortable reviewing creative assets for brand alignment and clarity

Mindset

• Self-starter with ownership mentality who thrives in fast-paced environments
• Collaborative, solutions-oriented, and able to drive alignment across teams
• Revenue-minded and proactive in identifying partnership and promotional opportunities

Education & Logistics

• Bachelor’s degree or equivalent experience
• Domestic travel required; occasional international travel as needed

Salary Range: $100,000-$110,000

*This job is hybrid- requiring 3 days a week minimum on site. 

At Concord, we offer comprehensive medical and wellness benefits, generous time off, parental leave, charity match, paid time off for volunteering, and other fun company perks. We have beautiful new offices and a culture committed to supporting everyone’s growth and development.

Concord is an equal opportunity employer. We employ, train, compensate and promote regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. We believe that diversity, inclusion and equity is paramount for the creation of music, theater and film that celebrates and empowers all cultures.