Manager, Marketing

Responsibilities

Essential Functions:

• As a member of the Enterprise Donor Marketing team, develop appropriate national and local programs, tactics, and tools for building donor frequency, growing the donor base and other strategic priorities.
• Manage relationships with individuals and organizations that support the blood centers. Develop and manage partnerships to increase blood center exposure and effectiveness in local communities.
• In partnership with agencies, optimize media relationships and purchases to achieve strategic priorities. Reviews partnership agreements and media plans.
• As a member of the Enterprise team, helps directs marketing and communications team to create and promote programs to encourage blood donation and meet goals.
• Provides materials to other departments to ensure alignment on Enterprise and local marketing programs to ensure participation in marketing initiatives.
• Support Enterprise Marketing Leadership and other duties as assigned.

Other Functions:

• Travels as required.
• Assists and supports team members.
• Communicates with supervisors and other CBC staff.
• Makes recommendations to improve organizational processes.
• Any related duties as assigned.

Qualifications

Education & Experience:

Education:

Bachelor’s degree in Marketing, Communications, Development or related fields or equivalent.  MBA or similar graduate degree is desirable.

Experience:

5 years related experience

Experience engaging community and corporate leadership, board of directors, managers and peers.

Any combination of education, training and experience that has supplied the necessary knowledge, skills and experience to perform the essential functions of the job.

Licenses / Certifications:

Valid vehicle operator’s license (e.g., a Kansas or Missouri Driver's License).

Knowledge, Skills & Abilities:

Knowledge:

• Microsoft Office Suite – Word, Excel, PowerPoint
• Database Management
• Knowledge of Missouri and Kansas driving laws as applicable

 Skills & Abilities:

• Highly organized and self-motivated.
• Strong attention to detail in all work processes.
• Ability to work independently with minimal supervision.
• Exceptional sales and marketing skills.
• Ability to interact with individuals at all levels of the organization and customers in a helpful, courteous and friendly manner while demonstrating sensitivity to and respect for diverse populations.
• Flexibility in hours worked including evenings and weekends as needed.
• Thrives in a fast-paced environment with demonstrated ability to juggle multiple competing tasks and demands.
• Self-motivated and able to grow existing relationships while developing new business and networking within the service community.
• Exceptional written and oral communication skills and high attention to detail.

Overview

The Enterprise Manager, Marketing will execute both local and Enterprise programs to support strategic priorities. Manage activities and staff in developing and deploying Enterprise plans in local and national markets. This individual will also represent our brands to agencies, media outlets, and assist in managing efforts that further the vision and mission the organization.

Supervision Exercised:

This position does supervise staff.

Supervision Received:

Under direction of assigned managerial staff.

Quality Statement:

Supports organizational quality efforts by accepting responsibility for:

• Reporting any problems relating to the product, process and quality system.
• Participating in the implementation of solutions to problems.