CM
Digital Mkting Specialist
full-time•Chennai
About this role
Location : Chennai, India
Job Summary/Overview
The Digital Marketing Specialist ensures a consistent, accurate, and high‑quality digital presence of Columbus McKinnon across the EMEA region. The role supports regional growth initiatives, strengthens digital communication during an ongoing phase of strategic expansion, and ensures alignment across all digital platforms—particularly in the context of organizational developments such as the integration of Kito Crosby and product portfolio adjustments.
This role manages a broad digital system landscape, including Optimizely (Epi) CMS, Optimizely DAM, Inriver PIM, Salesforce CRM, and Pardot (Account Engagement) for marketing automation.
Essential Duties and Responsibilities
1. Digital Content & Website Management
- Maintain and support Optimizely CMS (Epi), DAM and PIM (Inriver) systems.
- Ensure accurate PIM data for ecommerce platforms, distributor portals and the customer portal.
- Maintain and update regional website content in alignment with global brand and platform guidelines.
- Optimize digital content for SEO, UI/UX, page performance and accessibility.
2. Creative Asset Development & Generative AI
- Use generative AI tools (e.g., Copilot based image tools or equivalent company‑approved platforms) to create high‑quality, realistic visual content for digital marketing, case studies and product storytelling.
- Develop alternative visual solutions where customer approvals for real-life photography and videos cannot be obtained.
Essential Duties and Responsibilities
3. Digital Campaign Support
- Assist in planning and executing digital marketing campaigns for EMEA/APAC.
- Prepare digital assets, landing pages, email campaigns and product‑related content.
- Coordinate with Sales, Platform Product Management and Regional Marketing for campaign inputs.
- Support execution of global digital initiatives in regional markets.
4. Data, Governance & Documentation
- Support to maintain digital content libraries, marketing documentation, and regional content guidelines.
- Monitor website performance metrics and support optimization initiatives.
- Ensure compliance with branding, legal requirements, and regulatory updates.
Essential Duties and Responsibilities
5. Multilingual Content Development
- Create and adapt English‑ and German‑language content (web, e-mail, social media, brochures).
- Ensure accuracy of product‑related information, technical data, and messaging.
- Maintain consistent terminology across the EMEA/APAC region.
6. Cross‑functional Collaboration
- Work with other departments, e.g. Product Management, Engineering, Sales, Customer Service, and the Global Digital Team.
- Provide digital support for product launches, events, partner initiatives, and internal communication.
- Coordinate with external agencies when required.
Knowledge, Skills, Competencies, and Abilities
- Digital Content & Website Management
- Creative Asset Development & Generative AI
- Digital Campaign Support
- Data, Governance & Documentation
- Multilingual Content Development
- Cross‑functional Collaboration
- CRM & Marketing Automation (Salesforce Pardot)
- Social Media
- Collaboration with the India Center of Excellence
What you'll do
- The Digital Marketing Specialist manages the digital presence of Columbus McKinnon across the EMEA region, supporting growth initiatives and ensuring alignment across digital platforms. Responsibilities include content management, campaign support, and cross-functional collaboration.
About Columbus McKinnon Corporation
Columbus McKinnon Corporation Ltd.
Knutsford Way, Sealand Industrial Estate, Chester CH1 4NZ,
United Kingdom
[email protected]
STAHL CraneSystems, Ltd.
Unit 2 Forge Mills Park, Station Road, Coleshill, Warwickshire B46 1JH
United Kingdom
[email protected]
Columbus McKinnon Corporation Ltd.
Unit 1A Ferguson Centre, 57-59 Manse Road, Newtownabbey BT36 6RW
Northern Ireland
[email protected]
With a history spanning almost 150 years, Columbus McKinnon has become a global leader in intelligent motion solutions for material handling. Our high-quality brands, such as STAHL CraneSystems, Yale, Pfaff-silberblau, Dorner, Magnetek, CM, and Duff-Norton, work together to move the world forward and improve lives. Whether it’s increasing safety or improving productivity, our intelligent motion technology is hard at work worldwide.
At a glance:
• 18 global brands
• 3000+ associates worlwide
• Headquartered in Buffalo, New York
• UK Head Office in Chester, United Kingdom
• UK location in Coleshill specializes in STAHL CraneSystems products
• Northern Ireland location in Newtownabbey offers unique product categories and servicing
For a complete list of CMCO imprints, visit:
https://www.cmco.com/en-gb/international-imprints/
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Frequently Asked Questions
What does a Digital Mkting Specialist do at Columbus McKinnon Corporation?
As a Digital Mkting Specialist at Columbus McKinnon Corporation, you will: the Digital Marketing Specialist manages the digital presence of Columbus McKinnon across the EMEA region, supporting growth initiatives and ensuring alignment across digital platforms. Responsibilities include content management, campaign support, and cross-functional collaboration..
Is the Digital Mkting Specialist position at Columbus McKinnon Corporation remote?
The Digital Mkting Specialist position at Columbus McKinnon Corporation is based in Chennai, Tamil Nadu, India. Contact the company through Clera for specific work arrangement details.
How do I apply for the Digital Mkting Specialist position at Columbus McKinnon Corporation?
You can apply for the Digital Mkting Specialist position at Columbus McKinnon Corporation directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.