Marketing Coordinator School Role Profile- RD New Horizons

Reporting

This position reports directly (solid line) to the Head of Marketing & Communications, based in the Santo Domingo campus. This position reports functionally (dotted line) to the Santiago Campus Principal.

Location:

Santiago, Dominican Republic
Department: Marketing.

Purpose of Role

The Marketing Coordinator at the Santiago campus is responsible for locally implementing the marketing and communication strategy defined by the Head of Marketing, ensuring effective and timely execution of marketing initiatives. This role requires a high level of autonomy and organization, as well as the ability to coordinate and report remotely to the Head of Marketing in Santo Domingo and Regional Marketing Team.

This person will manage the Santiago campus's social media accounts, cover school events, produce visual content (photo and video), and coordinate with local vendors. They should also contribute to basic design and editing tasks, ensuring brand consistency and communication quality.

The coordinator will act as a school ambassador in the community and directly support the positive perception and local presence of the institution.

ISP Principles

Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.

Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.

Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.

Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.

Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.

Role Key Responsibilities

Marketing Execution –

• Execute the annual marketing plan in coordination with the Head of Marketing.
• Ensure adherence to the campus content and events calendar.
• Provide local market insights, including competitor information and positioning opportunities.

Social Media Management –

• Manage the Santiago campus social media accounts.
• Create engaging visual content (photos and videos) during school events and key moments.
• Write basic copy aligned with brand tone.

Design and materials production –

• Support the creation and adaptation of simple graphic materials.
• Coordinate with local vendors for printing and promotional material distribution.

PR & Communications –

• Serve as the local point of contact for media and community events.
• Support internal and external communication campaign execution.
• Share relevant information with the Santo Domingo team for national or regional publication.

Support for School Events and Recruitment –

• Coordinate event coverage to generate promotional content.
• Collaborate with the Admissions team in lead-generation events such as Open Houses, tours, and fairs.

Skills, Qualifications and Experience

• Bachelor’s degree in Marketing, Communications, Design or a related field.
• 2+ years of experience in similar roles, preferably in educational or service-oriented settings.
• Basic graphic design and video editing skills (experience with Canva, CapCut, or similar is preferred).
• Strong writing and communication skills.
• Ability to work independently and remotely, results oriented.
• Proactive, organized, and detail oriented.
• Intermediate-advanced English level (reading and writing).

ISP Leadership Competencies

You consistently demonstrate and role-model the ISP Leadership Competencies in all that you do.

1. Collaboration. Takes an active part in leading their school or region; is cooperative and a genuine team player, developing positive, supportive relationships with colleagues to solve problems and maximise opportunities.

1. Learning & Getting Better. Continually demonstrates personal commitment and passion for learning and getting better using evidence and feedback; supporting others in their continual learning, development and growth.

1. Innovation Leadership. Is good at creating an environment where ideas for learning initiatives and services are generated and is able to motivate and inspire others through the process of creation through to completion.

1. Outcome driven. Can be counted on to find solutions. Is consistently looking to exceed goals and is focused on KPIs.

1. Resilience. Can deal with setbacks and challenges calmly and effectively.

1. Community Focus. Is committed to meeting and exceeding the needs and expectations of our students and their families.

1. Integrity & Ethical Management. Has the ability to work ethically and with integrity; helps others feel valued; upholds and models the ISP Vision, Purpose and Principles.

1. Leading & Inspiring Others. Supports, encourages and inspires students, colleagues and teams so that they give their best.

1. Understanding People. Is a very good judge of talent, can objectively articulate the strengths and motivations of people inside or outside the organization.

1. Influencing & Communication. Consistently informs, influences and inspires students, parents and colleagues through timely and effective communication.

1. Agile. Responds and adapts to changing circumstances; manages and solves problems by providing solutions in a climate of ambiguity.

1. Strategic, Commercial & Financial Awareness. Has the ability to apply understanding of the business and industry to improve effectiveness and profitability.
2. Planning & Decision Making. Makes decisions on the best course of action and then plans, organises, prioritises and balances resources to achieve the desired outcome.

1. Diversity & Equity. Has the sensitivity, awareness and skill to understand the values, behaviours, attitudes and practices across cultures that supports all children and adults to learn and work effectively.

ISP Commitment to Safeguarding Principles

ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.

All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history. 

ISP Commitment to Diversity, Equity, Inclusion, and Belonging

ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.