About this role
- Coca-Cola Beverages Florida, LLC (Coke Florida) is a family-owned independent Coca-Cola bottler that is the third largest privately-held and the sixth largest independent Coca-Cola bottler in the United States.
- Coke Florida sells, markets, manufactures and distributes over 600 products of The Coca-Cola Company and other partner companies including Monster Beverage Corporation and BODYARMOR.
- In 2025, for the 4th year in a row, Coke Florida was named as a US Best Managed Company by Deloitte Private and The Wall Street Journal. This program recognizes outstanding U.S. private companies and the achievements of their management teams in four key areas: strategy, ability to execute, corporate culture, and governance/financial performance.
Eligible full time Coke Florida Associates can participate in our Total Rewards Program which includes:
- Total Wellness Programs including health, dental and vision plans
- 401K program with healthy company match
- Supplemental Life Insurance
- Three weeks of vacation pay, and 10 company paid holidays*
- Tuition reimbursement
- Employee Assistance Programs (EAP)
- Competitive compensation
Coke Florida is searching for a Senior Director, Consumer Packaged Goods (CPG) Customer & Commercial Facing Technology based out of our Tampa HQ area office, working Monday – Friday.
What You Will Do:
A Senior Director of CPG Customer and Commercial-Facing Technology is responsible for leading the strategic vision and execution of technology solutions to optimize the company's Customer & Commercial Technology operations and empowering our sales force to achieve commercial success. This role involves overseeing the development, implementation, and maintenance of enterprise-level software, integrating various systems, and driving continuous improvement in marketing and sales processes through technology. This involves leading a team, partnering with various departments, and leveraging technology to enhance sales operations, improve reporting, and optimizing sales execution. The Senior Director also manages teams, budgets, and timelines for technology projects, ensuring alignment with business objectives and compliance with industry standards.
Roles and Responsibilities:
- Develop and implement a technology roadmap/strategy that aligns business objectives. This includes identifying, evaluating, and implementing Customer Relationship Management (CRM) platforms, sales automation tools, digital storefronts/eCommerce, and sales data analytics solutions, ensuring their seamless integration.
- Drive adoption and effective use of sales technology.
- Design and execute adoption programs and leverage data-driven insights to enhance sales productivity and revenue growth.
- Analyze and streamline sales processes and implement the best practices with the goals of improving sales productivity and key measurable sales outcomes.
- In partnership with Sales leadership, establish KPIs and performance metrics
- Generate reports and dashboards for insights and monitor market trends.
- Manage and mentor a team responsible for implementing and supporting sales technology, while fostering a high-performing, collaborative, data-driven culture, and attract, train, and retain talent.
- Lead the development, implementation, and maintenance of enterprise-level application software, including Forecast to Order, Market & Category Planning, Marketing, Sales & Customer Relationship Management, and Merchandising & Compliance systems.
- Drive continuous improvement in software processes and methodologies, leveraging technology to enhance efficiency and effectiveness.
- Ensure that all technology solutions and processes comply with industry standards and regulatory requirements.
- Collaborate with other departments, such as procurement, supply chain and logistics, enterprise data, and infrastructure to ensure seamless integration of technology solutions across the organization.
- Identify and evaluate emerging technologies and trends in CPG sales, recommending and implementing innovative solutions.
For this role, you will need:
- Bachelor’s Degree in related fields (e.g. Information Technology, Computer Science) is required, with a master’s degree preferred
- 10+years of relevant experience in Consumer-Packaged Goods/Fast Moving Consumer Goods Industry
- Proven experience of leading and managing high functioning technology teams that include customer-facing sales systems, performance management, mentoring and development
- Previous experience with digital transformation within sales
- Strong Understanding of CPG Customer and Commercial Sales Processes
- Proven experience with Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Route-To-Market (RTM), Marketing, and Data/Sales Insights solutions and software
- Experience with Salesforce CRM (Contact Center, RetailEx, FSL), and other payment systems and solutions
- Previous experience leading technology implementations
- Previous experience with AI-Driven Sales Analytics
- Previous project management experience to include implementations of new software, planning, execution and risk management
This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. Coke Florida reserves the right to revise the job description at any time and to assign additional duties and responsibilities as needed.
Employment with Coke Florida is at-will. The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions of their job, absent undue hardship.
Coca-Cola Beverages Florida is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
Other facts
About Coke Florida Careers
Coca-Cola Beverages Florida is an independently owned and operated Coca-Cola Bottling Company. We are proud to distribute Coca-Cola beverages to over 60,000 customers in Florida and over 21 million consumers every day. Headquartered in Tampa, Florida, we currently have over 5,000 employees and operate 18 sales and distribution centers throughout Florida.
While keeping the rapidly changing consumer, customer and market dynamics in mind, we are focused on creating and capturing value for customers while also doing good in our local communities. Our culture is steeped in passion for our people and brands; partnership with The Coca-Cola Company, consumers, customers and communities; and performance built on sustainable and profitable growth. True to the Coca-Cola brand, our company works to inspire moments of optimism and happiness. We are committed to serving our customers and consumers. Our goal is to develop talent within our company, creating opportunities for employee advancement.
What you'll do
- The Senior Director is responsible for leading the strategic vision and execution of technology solutions to optimize Customer & Commercial Technology operations. This includes overseeing the development and maintenance of enterprise-level software and driving continuous improvement in sales processes through technology.
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