Title: AVP CRM, Moment Americas
About the role
CRM Leader for Cognizant Moment Americas is responsible for the overall vision and strategy (short and long-term strategic planning), thought leadership and internal and external practice roadmaps, offering development and evangelization, solution design, pre-sales and enablement, innovation and partner management and P/L for Americas markets. Works closely with market units and other Moment leaders to close strategic opportunities and to meet revenue targets.
In this role you will:
· Develop Business Strategy:
- Develop the strategy for growing experience business and in established and new regions
- Develop insights on the key market and competitor trends with focus on emerging experiences
- Develop a vision & comprehensive strategy for the Practice as well as execution roadmap
· Manage performance:
- Ensure service line revenue growth in line or above market
- Support Markets and troubleshoot challenges as-needed
· Own offering management:
- Identify market gaps, opportunity for new offering development
- Develop offering strategy and roadmap aligned with the most attractive growth segments of the market
- Design and develop a suite of repeatable and scalable offerings that address critical client business outcomes
- Manage lifecycle (ideation to retirement) & identify investment areas in new offering incubation, growth as needed
- Oversee offering evangelization internally (SLS, Client partners) and externally (analysts etc.)
· Manage sales trends:
- Manage translation of business problems into solutions & work with sales leads; assist sales team qualifying prospects
- Participate with sales and account teams in executing select account penetration strategies
· Credentialize deals:
- Develop deal pursuit teams and process for the regions of responsibility
- Ensure Pre-Sales team is engaging clients in region to explore opportunities and better define desired business outcomes, through workshops/digital dialogues/demos/PoCs
- Provide input for Pre-Sales team to support priority customers in imagining how solutions can improve their business
- Ensure team is equipped and trained to credentialize deals with customers though deep subject matter expertise & experience in the specific markets (industry/geo)/practice area
- Engage priority clients directly to credentialize deals
· Thought leadership:
- Engage with external analysts to position the Practice area expertise
- Define thought leadership & portfolio strategy, publish, educate the market and drive commercial conversations
· Owns alliance relationships:
- Own alliance relations and partnership with vendors
- Establish and develop new strategic alliances and partnerships to better business outcomes
· Geographic & studio leadership:
- work with capability / craft leaders to manage and develop a thriving team culture and experience in the EMEA and APJ markets
- studio / geographic business operations and management
· Resourcing and prioritization:
- work with craft leaders on the prioritization of resources on key BD, TL and project delivery in the EMEA and APJ markets
What you need to have to be considered:
- Minimum 15+ years of complex solutioning experience, with broad technical experience
- Functional/Practice knowledge: 15+ years in in experience in assigned functional/technology area, with applicable market standard certifications Understanding of, user centric design, and ability to generate, oversee actionable and impactful roadmap that effectively engages the organization to achieve strategic milestones
- Technical prowess: Deep technical expertise in Functional/Practice area to bring together practice offerings to address customer needs, and to create proof of concepts if needed, as well as credentialize solutions
- Industry knowledge: Deep knowledge of the experience and agency market
- Commercial knowledge: Ability to analyze sales opportunities and qualify leads and opportunities
- Executive Presence: Effective executive communication skills to clearly articulate vision and lead effective teams across the enterprise; productively challenge counterparts, bringing valuable insights
- Relationship management: Outstanding interpersonal abilities; skilled in managing relationships with executive leadership and business units, effectively aligning stakeholders to strategic plans and mediating conflict
· Leadership experience: 10+ years in senior leadership role. Excellent organizational and leadership skills to build strong Strategy function and lead by example; strong project management, budgeting, talent management, and business operations skills
These will help you stand out
· Previous senior leadership role in management, experience services, and consultative sales
· Experience in managing global teams
· Domain expertise across verticals
· Track record of bringing products/offerings to market, as well as leveraging organizational capabilities to support offers/solutions
We're excited to meet people who share our mission and can make an impact in a variety of ways. Don't hesitate to apply, even if you only meet the minimum requirements listed. Think about your transferable experiences and unique skills that make you stand out as someone who can bring new and exciting things to this role.
Location:
We believe hybrid work is the way forward as we strive to provide flexibility wherever possible. Based on this role’s business requirements, this is a hybrid position requiring 3 days a week in a client or Cognizant office. Regardless of your working arrangement, we are here to support a healthy work-life balance though our various wellbeing programs.
The working arrangements for this role are accurate as of the date of posting. This may change based on the project you’re engaged in, as well as business and client requirements. Rest assured; we will always be clear about role expectations.