Summary
Location
Baku City
Type
full-time
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About this role
What we expect:
Channel Vision & Strategy Development:
- Leads development of channel and shopper insights to identify priority growth opportunities for CCI and inform portfolio deployment against those opportunities across the Sparkling and Stills business; overlays competitive insights to refine understanding of opportunity and ability to win competitively
- Build 3-year vision and growth opportunities (volume and profit) by channels
- Works with Category Marketing Manager to develop aligned portfolio growth strategy and resource prioritization for DME and Brand activation calendar
- Define metrics for winning consistent with channel priorities, defining penetration, frequency, transaction, volume and share growth targets
- Evaluate and recommend common practices, processes, programs, strategies, measures etc. to be used both across the business and in a vertically aligned manner
Marketing Programs Planning, Development & Coordination:
- Ensures optimal planning of brand specific initiatives with Supply Chain & TCCC Brand Teams
- Leads consumer promotion strategies with dedicated consumer / shopper / channel research, promo evaluation tools and metrics in coordination with TCCC
- Ensures flawless execution of sparkling consumer promotions
Business Monitoring:
- Monitors market growth, category trends, competitive environment
- Identifies problems and opportunities (w/in volume, share, brand & region)
- Cooperatively works with sales; tracks channel & regional performance
- Monitors performance vs business targets
- Presents business results
People Leadership:
- Contribute personal and professional development of APMs & PMs through coaching and career counseling
Channel Vision - bullet #3
- Works with category management and sales team to develop aligned portfolio growth strategy and resource prioritization and channel activation calendar
Requirements:
- Bachelor’s degree in related field
- Marketing management experience in FMCG
- People leadership experience
- Trade and shopper marketing know-how
- Advanced English level
- Min. 6 years of experience in marketing/customer management
What We Embrace:
- “People Centered” Focus
- Equal Salary Advocate
- A Globally Diverse/An International Workplace
- Inclusive Team-Building Activities
- Digital Learning Opportunities
- Leadership Exposure With Organizational Events
- Inclusive Language And Culture
- Social Clubs/Networks
- Inclusive/Family-Friendly Policies
Who We Are
CCI is a multinational beverage company which operates in Türkiye, Pakistan, Kazakhstan, Iraq, Uzbekistan, Bangladesh, Azerbaijan, Kyrgyzstan, Jordan, Tajikistan, Turkmenistan, and Syria. CCI produces, distributes and sells sparkling and still beverages. CCI employs more than 10,000 people, has a total of 33 bottling plants, and 3 fruit processing plants in 12 countries, offering a wide range of beverages to a population base of 600 million people.
Our purpose at CCI is to create value for our employees, customers, consumers, and community. In line with our vision to become the best FMCG company, we put people at the core of everything we do. We achieve successful results with our people who come together as One Team, committing to live by our shared values of passion, integrity, accountability, and teamwork. Our ambition is to become a great place to work, which is inclusive, diverse, and inspiring, with its key organizational and leadership capabilities.
Encouraging a diverse and inclusive organization is core to our commitment at CCI, that's why we nurture it in everything we do. We are proud to become the fourth company to obtain the EQUAL-SALARY global certification and proud to be an Equal Opportunity and Affirmative Action employer, covering in all our countries.
We take responsibility for the future with our Sustainability Commitments for 2030.
Focusing our roadmap on six main areas, including packaging, water, and climate on environmental issues; human rights, diversity & inclusion, and community investments on social issues, we pledged 9 commitments to continuously improve our efforts. To ensure that by the year 2030, 35% of newly hired individuals, 40% of managerial positions, and 50% of executive committee members are comprised of women.
We're an equal opportunity employer. All applicants will be considered for employment without attention to race, sex, color, national or social origin, ethnicity, religion, age, pregnancy, disability, sexual orientation, gender expression, or political opinion.
Other facts
About Coca Cola İçecek
CCI is a multinational beverage company which operates in Türkiye, Pakistan, Kazakhstan, Iraq, Uzbekistan, Azerbaijan, Kyrgyzstan, Bangladesh, Jordan, Tajikistan, Turkmenistan, and Syria. CCI produces, distributes and sells brands of The Coca-Cola Company.
CCI employs more than 10,000 people, has a total of 36 bottling plants, and 3 fruit processing plants in 12 countries, offering a wide range of beverages to a population base of 600 million people. In addition to sparkling beverages, the product portfolio includes juices, waters, sports and energy drinks, iced teas and coffee.
CCI's shares are traded on the Borsa İstanbul (BIST) under the symbol "CCOLA.IS"
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CCI Türkiye, Pakistan, Kazakistan, Irak, Özbekistan, Azerbaycan, Kırgızistan, Bangladeş, Ürdün, Tacikistan, Türkmenistan ve Suriye’de faaliyet gösteren çok uluslu bir içecek şirketidir. CCI, The Coca-Cola Company'nin markalarını üretir, dağıtır ve satar.
12 ülkede, 36 şişeleme fabrikası, 3 meyve işleme tesisi ve 10.000’den fazla çalışanı bulunan CCI, 600 milyondan fazla nüfusa geniş bir içecek yelpazesi sunar. Ürün portföyünde gazlı içeceklerin yanı sıra meyve suları, sular, spor içecekleri, enerji içecekleri, buzlu çaylar ve kahve yer almaktadır.
CCI’ın hisseleri Borsa İstanbul 'da (BİST) "CCOLA.IS" sembolü ile işlem görmektedir.
What you'll do
- The Channel Marketing Manager leads the development of channel and shopper insights to identify growth opportunities and collaborates with various teams to ensure optimal planning and execution of marketing initiatives. They also monitor market trends and performance, presenting business results and coaching team members.
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