Digital Marketing Manager

Ready to join a dynamic company in the hospitality and service industry where people help drive the success of the business? Since its inception in 1957, Invited has operated with the central purpose of building relationships and enriching the lives of our members, guests and more than 17,000 employees. We are the largest owner and operator of private clubs nationwide, with over 130 country clubs, city clubs, and athletic clubs. Our Clubs offer first-class amenities, including championship golf courses, modern workspaces, handcrafted cuisine, resort-style pools, state-of-the-art racquet facilities, fitness centers, and much more. Come be a part of this incredible and inclusive team at Invited!

Job Summary:

We’re looking for a hands-on Digital Marketing Manager who will manage, build, maintain, and optimize our websites and third-party integrations. This is an execution-heavy role responsible for updating web pages, implementing tracking, troubleshooting data flows, managing digital forms, and ensuring all systems communicate correctly. The ideal candidate is detail-oriented, technically curious, and comfortable working directly inside CMS tools, CRMs, and analytics platforms.

This is a hybrid position located in the corporate headquarters in Irving, TX.

Day-to-Day:

• Manage the technical implementation, configuration, and ongoing maintenance of all websites built in Optimizely CMS (v12 or higher).
• Own project timelines, requirements, and stakeholder communication for site updates, enhancements, and new builds.
• Build, integrate, troubleshoot, and QA all digital forms, lead flows, and tracking (GA4 events, UTMs, pixels, tags) to ensure accurate data capture and seamless routing into CRM and marketing systems.
• Execute ongoing feature enhancements, templates, and component updates requested by marketing and operations.
• Set up, maintain, and troubleshoot all third-party integrations—including CRM, booking engines, marketing automation, analytics tools, and lead-generation partners—while managing API keys, webhooks, and configuration updates, and coordinating with IT or vendors as needed.
• Implement Optimizely Data Platform personalization, tagging, and audience segmentation strategies across 150+ websites.
• Support CRM, analytics, and marketing automation integrations to ensure accurate and complete lead flow and reporting.
• Conduct regular QA testing to identify, document, and resolve functional or UX issues across digital properties.
• Monitor site analytics, SEO performance, and conversion metrics; recommend and implement optimizations to improve results.

About You:

Experience & Technical Skills

• 2–4 years of experience in digital marketing, website management, or marketing operations
• Hands-on experience working in a CMS platform (Optimizely/ Episerver preferred)
• Working knowledge of GA4, Google Search Console, event tracking, UTMs, tagging, and digital analytics
• Experience setting up and troubleshooting website forms, lead flows, and data integrations
• Understanding of APIs, webhooks, and third‑party integrations
• Basic understanding of SEO, AEO, GEO, site structure, and on-page optimization
• Working knowledge of HTML/CSS for minor site fixes and QA
• Ability to read and troubleshoot data flows between marketing systems (e.g., form → CRM → automation platform)

Soft Skills & Work Style

• Highly detail-oriented, organized, and process‑driven
• Strong problem‑solving skills with a curiosity for technical troubleshooting
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Clear communicator who can translate technical concepts for non‑technical stakeholders
• Comfortable working cross-functionally with IT, marketing, and external vendors
• Ability to execute hands-on work with limited oversight
• Enjoys digging into systems, testing, and optimizing digital journeys

What We Offer:

We believe in taking care of our team, and our Total Rewards package reflects that commitment. Your actual base pay will be determined by your skills, experience, education, location, and—if you're in a non-exempt role—hours worked.

While not all roles at Invited are full-time, those full-time team members have access to a comprehensive benefits package that includes:

• Medical, dental, and vision coverage
• Life insurance
• Short-term and long-term disability insurance
• 401(k) retirement savings plan
• Generous paid time off and leave programs (time off as required by applicable law is also provided for part time team members)

Want to learn more? Visit www.invitedbenefits.com for full details.

Have more questions? Check out our Invited Jobs website for more details about ClubLife, the Employee Experience, Company Benefits, and Our Culture. Be a part of our Social Networks: LinkedIn Instagram Twitter Facebook 

Invited is an Equal Employment Opportunity Employer  

The job posting outlines the general requirements for this position and is not a comprehensive list of duties, responsibilities, or requirements. Additional duties not mentioned here may be assigned as needed to ensure the smooth operation of the Club. 

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