Marketing Program Manager
full-time•United States
About this role
At CloudFactory, we are a mission-driven team passionate about unlocking the potential of AI to transform the world. By combining advanced technology with a global network of talented people, we make unusable data usable, driving real-world impact at scale.
More than just a workplace, we’re a global community founded on strong relationships and the belief that meaningful work transforms lives. Our commitment to earning, learning, and serving fuels everything we do as we strive to connect one million people to meaningful work and build leaders worth following.
Our Culture
At CloudFactory, we believe in building a workplace where everyone feels empowered, valued, and inspired to bring their authentic selves to work. We are:
- Mission-Driven: We focus on creating economic and social impact.
- People-Centric: We care deeply about our team’s growth, well-being, and sense of belonging.
- Innovative: We embrace change and find better ways to do things together.
- Globally Connected: We foster collaboration between diverse cultures and perspectives.
If you’re passionate about innovation, collaboration, and making a real impact, we’d love to have you on board!
Role Summary
CloudFactory is seeking a hands-on Marketing Program Manager to design, execute, and optimize industry-specific marketing campaigns that drive top-of-funnel growth. This role is responsible for translating CloudFactory’s core value proposition into compelling, industry-relevant narratives and campaigns that resonate with target buyers and use cases. Reporting into Marketing, this role partners closely with product marketing and sales to build scalable, high-performing vertical campaigns across multiple channels.
The Marketing Program Manager is responsible for creating and running integrated, industry-focused marketing campaigns that generate awareness, engagement, and qualified pipeline. This role owns the development of vertical-specific messaging, campaign themes, and supporting assets, and ensures campaigns are continuously optimized based on performance data. The ideal candidate is both strategic and execution-oriented, with a strong grasp of how to tailor messaging by industry, buyer, and use case.
Key Responsibilities
- Design and execute industry-specific marketing campaigns aligned to priority verticals and use cases.
- Tailor CloudFactory’s core messaging to resonate with distinct industry audiences, pain points, and buying motivations.
- Define campaign themes, narratives, and value propositions for each vertical.
- Partner with subject matter experts and product marketing to develop campaign assets, including:
- Blogs and thought leadership content
- Case studies and solution briefs
- Web pages, emails, and sales-facing assets
- Activate campaigns across key marketing channels, including:
- Website and landing pages
- Email and marketing automation
- Paid and organic digital channels
- Webinars, virtual events, and industry programs
- Own campaign performance tracking and optimization, using data to refine targeting, messaging, channels, and assets.
- Establish and report on key KPIs, with a primary focus on top-of-funnel growth (e.g., traffic, engagement, MQLs, and pipeline contribution).
- Continuously test, learn, and iterate to improve campaign effectiveness and scalability across verticals.
Qualifications
- Proven ability to build and execute multi-channel marketing campaigns from concept through optimization.
- Strong understanding of industry-based marketing and use-case-driven messaging.
- Results-oriented mindset with comfort owning performance metrics and campaign outcomes.
- Excellent collaboration and communication skills, with the ability to work cross-functionally.
- Strong project management skills and the ability to manage multiple campaigns simultaneously.
Experience:
Required
- 5–10 years of experience in B2B marketing, campaign management, or demand generation roles.
- Experience marketing to specific industries or verticals within B2B technology, data, or AI-related markets preferred.
Education:
Required
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Competitive Salary and Incentive-based compensation aligned with performance.
- Comprehensive Benefits Package: Health, dental, vision, and retirement plans.
- Exposure to Cutting-Edge AI Projects: Work on advanced AI initiatives with industry-leading clients.
- Collaborative Work Environment: A supportive team atmosphere focused on innovation and success.
- Professional Development: Access to continuous learning and growth opportunities.
- Leadership Visibility: Regular exposure to and interaction with the company’s senior leadership.
This role offers a unique opportunity to shape the AI landscape for major corporations. If you’re a consultative sales professional with a passion for AI and a talent for closing complex enterprise deals, we’d love to hear from you!
What you'll do
- This role is responsible for designing, executing, and optimizing industry-specific marketing campaigns to drive top-of-funnel growth by translating the core value proposition into compelling, industry-relevant narratives. The manager will own the development of vertical-specific messaging, campaign themes, and supporting assets, ensuring continuous optimization based on performance data.
About CloudFactory
Bridge the gap between your AI’s promise and its real-world performance. Our technology and talent help you develop, deploy, and operate reliable, trustworthy AI from idea to production faster. We ensure your data is ready for reliable AI models, improve performance with continuous feedback loops, and close the confidence gap by making your AI systems accurate and safe at scale.
We achieve this by combining machine and human intelligence. Our modular and flexible AI platform uses a human-in-the-loop approach to correct errors and edge cases that automation alone can’t handle, continuously improving model performance. With an inference-centric methodology, unique datasets, and our skilled professionals, we enable ML teams to build better AI solutions for real-world problems, ensuring seamless development and monitoring that speeds up production and drives real financial impact.
Founded in 2010, CloudFactory is on a mission to empower talented people around the world to become the skilled humans in the loop vital for unlocking AI's full potential. We’re on four continents, with offices in the UK, the US, Germany, Kenya, and Nepal. To learn more, visit www.cloudfactory.com.
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Frequently Asked Questions
What does a Marketing Program Manager do at CloudFactory?
As a Marketing Program Manager at CloudFactory, you will: this role is responsible for designing, executing, and optimizing industry-specific marketing campaigns to drive top-of-funnel growth by translating the core value proposition into compelling, industry-relevant narratives. The manager will own the development of vertical-specific messaging, campaign themes, and supporting assets, ensuring continuous optimization based on performance data..
Is the Marketing Program Manager position at CloudFactory remote?
The Marketing Program Manager position at CloudFactory is based in United States, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Marketing Program Manager position at CloudFactory?
You can apply for the Marketing Program Manager position at CloudFactorydirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.