Key Responsibilities

• Develop and execute the overall content and communication strategy, including marketing communication plans, public image management, and stakeholder engagement to ensure consistent and positive brand representation.
• Develop and implement CIO investments and advisory content strategy, media strategy, and communication plans for Preferred and Private Banking regionally.
• Craft content and PR stories related to Affluent Products & Proposition and Private Banking products and services.
• Assist in content development and marketing materials for CIMB Preferred and Private Banking clients, as requested by relationship managers and marketing teams.
• Support CIO communication initiatives, including morning conference call materials, promotional write‑ups, client meeting decks, and email communications.
• Build and maintain strong relationships with media outlets, industry partners, and key stakeholders.
• Secure media interviews, pitch editorials/stories to media editors, and achieve high PR value for the CIO.
• Manage a small but highly efficient team of content strategists and publication specialists.
• Ensure all branding and communication efforts align with CIO goals and values, manage CIO’s public reputation, and collaborate with other departments to integrate communication efforts into overall business strategy.
• Support marketing efforts and contribute ideas related to Preferred and Private Banking.
• Demonstrate strong knowledge and passion for the ASEAN wealth management and investments landscape.
• Coach, guide, and impart knowledge to younger team members and PB bankers on content development and communication matters, including formal teaching.
• Stay updated on wealth management and investment market developments, including regulatory, government, political, geopolitical, and macroeconomic trends.
• Formulate a digital insights knowledge ecosystem for internal stakeholders, a real-time knowledge portal to enhance RM and advisor efficiency.
• Lead the development of an external real-time market insights portal to position the bank as a frontrunner in market insights.
• Develop and implement the overall investment products content strategy and communication plan.

Key Requirements

• Bachelor’s or Master’s Degree, or Professional Qualification in a relevant discipline (Finance, Business, Economics, Marketing, Communication, or equivalent).
• Strong knowledge of content development, PR, media, and communications.
• Familiarity with wealth management and investment products/services.
• Ability to drive high PR value through strategic communication.
• Proven experience in developing and implementing content and communication strategies from scratch.
• Experience with various media channels (traditional, digital, social media).
• Excellent written and verbal communication skills.
• Strong business development knowledge.