Director, CCPF - Cards Product MY
full-time•Kuala Lumpur
About this role
Job Description
- Strategic & Business Management
- Define and execute CIMB’s credit card product strategy in alignment with business objectives.
- Lead the enhancement and development of card value propositions across segments (mass, affluent,).
- Oversee end-to-end product lifecycle management, including concept development, benefits, features, and market positioning.
- Partner with Visa, Mastercard, and other scheme partners to leverage insights, and product innovation opportunities.
- Identify and launch new product initiatives to address emerging customer needs, payment trends, and lifestyle demands.
2. Leadership & Collaboration
- Drive acquisition, activation, and spend strategies through compelling product propositions.
- Monitor product performance, profitability, and market competitiveness, making recommendations for continuous improvement.
- Ensure alignment of products with regulatory requirements and internal compliance policies.
- Lead, coach, and develop a high-performing product management team.
Job Requirements
- Bachelor’s degree in Business, Finance, Marketing, or related discipline. MBA preferred.
- 10+ years of experience in credit cards, payments, consumer banking, or related financial services.
- Proven track record in cards portfolio management, usage growth, and customer engagement.
- Strong analytical skills with ability to translate data into actionable insights.
- Excellent leadership, stakeholder management, and communication skills.
- Knowledge of digital payments, fintech trends, and loyalty ecosystems is a strong advantage.
Other facts
Tech stack
Credit Cards,Payments,Consumer Banking,Product Management,Analytical Skills,Leadership,Stakeholder Management,Communication Skills,Digital Payments,Fintech Trends,Loyalty Ecosystems,Market Positioning,Product Lifecycle Management,Customer Engagement,Product Strategy,Regulatory Compliance
About CIMB Group Malaysia
CIMB Group is a leading focused ASEAN bank and one of the region’s foremost corporate advisors. It is also a world leader in Islamic finance. The Group is headquartered in Kuala Lumpur, Malaysia, and offers consumer banking, commercial banking, investment banking, Islamic banking and asset management products and services. It is the fifth largest banking group by assets in ASEAN and, as at the end of March 2022, had around 33,000 staff and over 18 million customers.
What you'll do
- Define and execute CIMB’s credit card product strategy while overseeing the product lifecycle management. Lead the development of card value propositions and partner with payment scheme partners for product innovation.
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Frequently Asked Questions
What does a Director, CCPF - Cards Product MY do at CIMB Group Malaysia?
As a Director, CCPF - Cards Product MY at CIMB Group Malaysia, you will: define and execute CIMB’s credit card product strategy while overseeing the product lifecycle management. Lead the development of card value propositions and partner with payment scheme partners for product innovation..
Why join CIMB Group Malaysia as a Director, CCPF - Cards Product MY?
CIMB Group Malaysia is a leading Banking company.
Is the Director, CCPF - Cards Product MY position at CIMB Group Malaysia remote?
The Director, CCPF - Cards Product MY position at CIMB Group Malaysia is based in Kuala Lumpur, Kuala Lumpur, Malaysia. Contact the company through Clera for specific work arrangement details.
How do I apply for the Director, CCPF - Cards Product MY position at CIMB Group Malaysia?
You can apply for the Director, CCPF - Cards Product MY position at CIMB Group Malaysia directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about CIMB Group Malaysia on their website.