Summary

CHS Energy Marketing seeks a highly motivated, innovative and detail-oriented Senior Marketing Specialist with excellent communications skills both written and verbal to execute marketing initiatives that support Cenex® retail operators across payments, loyalty, and in-store product strategies. This role exists to translate complex programs, offerings, and updates into clear, actionable marketing, education, and communications that drive retailer adoption and consumer engagement. This role requires strong collaborative, analytical, and organizational skills, with the ability to work independently and manage multiple shifting priorities at one time. You must be meticulous, a self-starter, have excellent communication skills and be a true teammate.

Responsibilities

Marketing Initiatives & Execution:

• Develop, implement, and execute integrated B2B and B2C marketing programs, campaigns, and communications that support Cenex® retail operators, with a primary focus on payments, loyalty programs, and Cenex in-store product strategies.
• Serve as a payments marketing lead, supporting communications related to programs such as the Cenex Voyager® fleet card and Cenex gift cards, as well as ongoing operational communications including program enhancements, point of sale information, and promotional opportunities for Cenex retailers.
• Lead marketing support and execution for loyalty, including the Cenex base program, limited-time new-to-brand offers, and ongoing education and communications that help retailers understand program value, drive enrollment, and activate loyalty marketing at the store level. 
• Lead marketing execution for product adoption initiatives, including the development of a net-new marketing and communications framework to drive adoption of Cenex premium diesel, lubricants, and propane within c-store operations.
• Support marketing and education efforts for Cenex TOP TIER™ gasoline, including development of materials that clearly articulate the value of TOP TIER as a differentiator, educate retailers on benefits, and help retailers communicate those benefits to consumers to drive traffic and loyalty.

Program, Vendor & Stakeholder Management:

• Manage vendor relationships and partner with key contacts to oversee production of marketing tools that increase product awareness across payments, loyalty, and product marketing.
• Manage internal and external relationships, ensuring programs and promotions are fully optimized.
• Partner with internal stakeholders to ensure marketing programs are aligned with business objectives and retailer needs.
• Coordinate program timelines, deliverables, and approvals to ensure accurate, compliant, and on-time execution of marketing initiatives.
• Track and evaluate program performance and engagement metrics, using insights to refine communications, improve adoption, and maximize impact.

Communications & Collaboration:

• Craft and deploy communications for multiple audiences (jobbers, retailers, internal sales teams, etc.) across traditional and digital platforms.
• Collaborate closely with sales leadership and training teams to develop educational materials, toolkits, and talking points that support sales conversations and retailer onboarding.
• Partner with training teams and sales leadership to support training efforts and materials.
• Serve as a point of contact for marketing-related questions and requests tied to payments, loyalty, retail media, and product initiatives, ensuring consistent messaging and alignment.

Compliance & Brand Standards:

• Ensure all marketing materials and communications adhere to Cenex brand standards, trademark requirements, and applicable regulatory and compliance guidelines.
• Partner with CHS legal, brand, and compliance teams to review program terms, communications, and marketing assets prior to launch.
• Maintain accuracy and consistency across all retailer-facing and consumer-facing materials.

Minimum Qualifications (required)

• High School diploma or GED
• 4+ years of experience in Communications and/or Marketing

Additional Qualifications

• Bachelor’s degree in Communications, Marketing, Journalism, Business, Public Relations, English, or a related field preferred.
• Significant experience in corporate marketing communications, public relations, advertising, or media.
• Demonstrated ability to develop and execute strategic marketing communications and product marketing plans across multiple simultaneous initiatives.
• Experience with B2B and partner-facing marketing, including operational communications, strategic growth initiatives, and new product or program launches in industries such as payments, loyalty, or other transactional products.
• Skilled in creating clear, actionable messaging and educational content, with strong written and verbal communication abilities.
• Strong cross-functional collaborator with experience partnering with sales, product, operations, and technical teams to drive alignment and adoption.
• Proficient in Microsoft Office (PowerPoint, Word, Excel) with experience in project management, content creation, CRM tools, and marketing data usage.
• Demonstrates strong independent judgment, problem-solving ability, and ownership of complex programs using data and stakeholder input.
• Pre-employment screenings may be required and can include drug, criminal, motor vehicle, physical requirement assessments, and FMCSA Clearinghouse checks depending on position requirements.