About this role
Summary
Chobani’s Marketing Team has the passion for building brands, and for creatively solving business challenges. Through innovation and their entrepreneurial spirit, our Marketers deliver growth for the company and our retail partners by building intense loyalty and creating strong demand for our brands.
The Senior Shopper Marketing Manager will drive the process, development and execution of marketing plans across the Away From Home and Emerging channels. In partnership with marketing, sales and the customer, the Sr. Shopper Marketing Manager will play a key role in the creation, alignment and execution of shopper marketing strategies along the entire path to purchase within the accounts. This role will be instrumental to building out process and national shopper marketing strategy in partnership with customer shopper leads and cross-functional partners.
This role is at the foremost a growth strategist - bringing breakthrough innovation to life, building strong retailer relationships, understanding our shopper and shopper behavior to drive preference, and working with the Commercial team to design and implement best-in-class shopper programs to drive sales growth.
Responsibilities
- Develop Shopper Marketing Strategy: Lead the creation and implementation of a strategy and processes to ensure impactful, insights-driven shopper marketing in the Away From Home and Emerging channels
- Drive Insights Application: Analyze shopper data to inform and enhance category, customer, and brand strategies
- Responsible for the development and execution of 360-degree insights-based national marketing plans in partnership with shopper marketing agency partners and Commercial team
- Partner with Marketing, Category Development and Sales to ensure customer plans and initiatives align with broader Chobani strategies and goals
- Partner with Insights and Category Development to build robust plans to present to customer rooted in data, research and insight
- Collaborate with marketing teams at the customer to understand growth strategies and objectives; provide shopper marketing insights and point of view that maximizes category sales and profitability
- Track, monitor, optimize and analyze shopper marketing executions; quickly disseminate results and prove return on investment
- Represent the shopper marketing point of view in customer planning meetings and business reviews
- Own/manage shopper marketing spend budget, working closely with Sales account and Finance leads
- Conduct regular in-store visits to develop deep understanding of retail, evaluate shopper in-store activations and ideate on how Chobani can continue to build and launch impactful shopper programs
- Work with cross-functional partners in the strategic and creative development of marketing vision within the retail context
- Understand growth strategies and objectives; provide shopper marketing insights and point of view that maximizes category sales and profitability
- Develop strong working knowledge of the category, Chobani brand, and product platform
- Hone project management skills and the ability to manage budgets and timelines
- Manage agency and vendor contracts and relationships.
- Take on special projects as needed
Requirements
- Bachelor’s degree required in a related field
- 7+ years of CPG customer sales/marketing/agency experience required
- Experience engaging/partnering directly with customers to develop and launch joint shopper solutions
- Strong project management skills, with the ability to handle multiple tasks simultaneously
- Previous experience converting consumer, category, competitor, and channel/customer insights into marketing plans
- Ability to demonstrate a deep understanding of account management, customer operations and categorymanagement principles
- Strong financial acumen and understanding of customer data/metrics
- Ability to assimilate large amounts of data and create solutions that are concise and easy-to-understand
- Passion for building and maintaining relationships, both internally and externally
- Ability to work collaboratively and influence cross-functional teams
- Experience linking strategy to implementation
- Possesses an entrepreneurial spirit
- Willingness to travel (30%)
About Us
Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at cafés nationwide, as well as Ready to Drink (RTD) coffee beverages at retail. In 2025, Chobani acquired Daily Harvest, a modern brand offering consumers nutritious, delicious and convenient ready-to-make meals.
Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets.
For more information, please visit www.chobani.com or follow us on Facebook, Twitter, Instagram and LinkedIn.
Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.
Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement. To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay. To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment. In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information. We offer various types of paid time of including: 120 hours of paid time off, 11 holidays, paid volunteer time off and military service leave.
Compensation Range: $125,000.00 - $188,000.00, plus bonus.
Other facts
About Chobani
Chobani is a next-generation food and beverage company on a mission to make nutritious food accessible to all. Since 2005, we have made food from natural ingredients, that tastes delicious and nourishes people. We’re proud to be America’s No. 1 yogurt brand – making yogurt without compromise – with all natural ingredients and no preservatives. Over the last 19 years we’ve continued to disrupt the dairy industry, adding oatmilk and creamers to our portfolio alongside yogurt. In 2023, La Colombe – a leading coffee roaster with a shared commitment to quality, craftsmanship and impact – became part of the Chobani family, adding coffee to our lineup and new opportunities to innovate.
From the beginning, we set out to be a different kind of company, believing how we make our product is just as important as what goes into it. As a business, we put our people first, providing competitive wages, benefits that enable health and wellness, opportunities for growth and development, a commitment to keeping our people safe and fostering an inclusive culture where everyone feels like they belong. People are truly our magic ingredient.
We also believe businesses can do well by doing good and are committed to giving back to the communities we call home. As a food company, we believe everyone should have access to good, nutritious food and are dedicated to fighting hunger and food insecurity. From volunteer initiatives to building infrastructure, and supporting organizations through our Community Impact Fund, we know that what matters most is the difference we make for others.
What you'll do
- The Senior Shopper Marketing Manager will develop and execute marketing plans across the Away From Home and Emerging channels, focusing on shopper marketing strategies. This role involves collaboration with various teams to drive sales growth and enhance category performance.
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