About this role
Summary
The Regional Field Manager is responsible for leading the strategy and execution of localized product sampling, grassroots events, and brand-building experiences. This role plays a critical part in increasing brand awareness, driving product trial, and enhancing cultural relevance in key markets. The ideal candidate is a highly organized, collaborative, and creative leader who thrives in fast-paced, high-touch consumer environments.
Responsibilities
Team Leadership & Field Management
- Lead and inspire the Consumer Activation team, including direct reports and a network of field brand ambassadors, to deliver best-in-class sampling and event marketing programs
- Set clear performance expectations, provide coaching, and foster team development to uphold brand excellence in every consumer touchpoint
- Ensure effective communication and training across the team to drive consistency, professionalism, and brand alignment
Program Strategy & Execution
- Build and scale field marketing and product trial opportunities through a mix of owned events, retail partnerships, and third-party integrations
- Manage logistics, timelines, and resources for sampling programs, ensuring seamless execution across all initiatives
- Collaborate with cross-functional teams including Creative, Sales, and Experiential to align activation plans with national campaigns and retail goals
Partnerships & Cultural Relevance
- Identify and nurture local and regional community partnerships, event sponsorships, and talent/influencer collaborations that resonate with key consumer segments
- Continuously scout and vet new opportunities to bring the brand to life in meaningful, relevant, and authentic ways
- Stay ahead of cultural trends, consumer behavior, and competitor activations to inform activation strategy
Measurement & Reporting
- Establish KPIs for all activation programs and report regularly on performance, learnings, and areas for optimization
- Utilize data and insights to inform decision-making and demonstrate the impact of activation efforts on brand and business metrics
- Maintain budgets, manage vendor contracts, and ensure cost-effective execution of all programs
Requirements
- 5+ years of experience in brand activation, field marketing, experiential marketing, or related roles
- Prior experience managing a team and building field-based programs from the ground up
- Strong understanding of grassroots marketing, cultural marketing, and consumer engagement strategies
- Excellent project management, communication, and interpersonal skills
- Ability to work evenings/weekends as needed for event execution
- Passion for brand-building, consumer experience, and staying close to the culture
About Us
Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at cafés nationwide, as well as Ready to Drink (RTD) coffee beverages at retail. In 2025, Chobani acquired Daily Harvest, a modern brand offering consumers nutritious, delicious and convenient ready-to-make meals.
Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets.
For more information, please visit www.chobani.com or follow us on Facebook, Twitter, Instagram and LinkedIn.
Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.
Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement. To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay. To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment. In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information. We offer various types of paid time of including: 120 hours of paid time off, 11 holidays, paid volunteer time off and military service leave.
Compensation Range: $94,000.00 - $141,000.00, plus bonus.
Other facts
About Chobani
Chobani is a next-generation food and beverage company on a mission to make nutritious food accessible to all. Since 2005, we have made food from natural ingredients, that tastes delicious and nourishes people. We’re proud to be America’s No. 1 yogurt brand – making yogurt without compromise – with all natural ingredients and no preservatives. Over the last 19 years we’ve continued to disrupt the dairy industry, adding oatmilk and creamers to our portfolio alongside yogurt. In 2023, La Colombe – a leading coffee roaster with a shared commitment to quality, craftsmanship and impact – became part of the Chobani family, adding coffee to our lineup and new opportunities to innovate.
From the beginning, we set out to be a different kind of company, believing how we make our product is just as important as what goes into it. As a business, we put our people first, providing competitive wages, benefits that enable health and wellness, opportunities for growth and development, a commitment to keeping our people safe and fostering an inclusive culture where everyone feels like they belong. People are truly our magic ingredient.
We also believe businesses can do well by doing good and are committed to giving back to the communities we call home. As a food company, we believe everyone should have access to good, nutritious food and are dedicated to fighting hunger and food insecurity. From volunteer initiatives to building infrastructure, and supporting organizations through our Community Impact Fund, we know that what matters most is the difference we make for others.
What you'll do
- The Regional Field Marketing Manager leads the strategy and execution of localized product sampling and brand-building experiences. This role is crucial for increasing brand awareness and driving product trial in key markets.
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