Marketing Manager

Charter Manufacturing is a fourth-generation family-owned business where our will to grow drives us to do it better.  Join the team and become part of our family!

Charter Casting is hiring a Marketing Manager!

The Marketing Manager leads the strategy and execution of customer targeting, messaging, and market positioning to drive sustainable, profitable growth. This role partners with cross-functional teams to develop marketing plans, support portfolio planning, and strengthen the company’s presence in key market segments. The Marketing Manager owns customer-facing messaging across all channels including digital, sales enablement, and marketing collateral, while protecting and elevating the company’s brand and value proposition.

What you'll need:

• Bachelor’s Degree in Marketing, Business, or a related degree.

• Seven plus years’ experience managing customer relationships and driving new business development efforts.

• Experience developing customer acquisition, customer retention and cross sell campaigns.

• Experience working with external marketing agency.

• Experience with strategic business planning.

• Experience in marketing systems/principles as they relate to volume/cost/price relationship.

• Previous success leading others in cross-functional teams.

• Demonstrated ability to collaborate and influence others throughout the organization.

• Demonstrated interpersonal skills that enable successful communication with all levels of the business and with external customers.

• Knowledge of process control and Continuous Improvement systems.

• Strong creative skills with the ability to connect customer needs with business needs and the appropriate messaging to drive results.

• Knowledge of cost and margin drivers and their value in the market.

• Proficiency with advanced features of Microsoft Office and Adobe software products.

Preferred experience:

• Master’s Degree in Marketing, Business Administration, or related advanced degree.

• Strong working knowledge of the metals manufacturing industry.

• Proven project management experience in the implementation and management of multiple projects designed for product improvement and growth.

• Practical experience in the application and administration of marketing management requirements in a manufacturing environment.

What you'll focus on:

• Lead design and deployment of cross-functional strategies to execute new market and product opportunities

• Lead the development and messaging of all customer-facing channels including web site, sales scripts, e-mail campaigns, collateral materials, etc. 

• Lead efforts to identify and protect brand identity and customer facing value proposition.

• Lead the VOC (Voice of Customer) efforts during the annual Portfolio Planning process to gain insights on programs and messaging needed to acquire and retain customers.

• Lead and participate on the annual portfolio planning process and associated marketing plan development and execution.

• Lead market promotional activity and communications for both prospects and current customers with press and trade publications.

• Develop and maintain an annual Marketing budget that accomplishes business goals and objectives.

• Assist with the development of product and price forecasts.

• Assist with the development of the annual business plan and strategy.

• Support the development of a comprehensive strategic plan to advance market presence.

• Support the S&OP and Business Planning processes to provide sales forecasts and associated marketing plans to influence market shifts.

• Support Inside and outside sales with messaging and scripts that achieve business objectives.

• Identify, manage, and communicate market risk areas, opportunities, and requirements that affect strategic goals and overall business objectives.

• Represent the company at industry association meetings.

• Provide accurate market information for expansion and capital expenditures.

• Develop and provide input into the marketing resource budget to ensure adequate allocation of resources in support of the marketing and product program.

• Identify opportunities for strategic partnerships.

• Provide periodic formal presentations of go to market activities and associated marketing plans.

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