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Social (Enterprise Biz, Community & Kol) Specialist
full-time
About this role
Job Description
In this role at CelcomDigi, you will be part of the Brand & Marketing - Social Media team, shaping narratives that position CelcomDigi Business as the trusted digitalisation partner for SMEs, large enterprises, and the broader TechCo ecosystem.
This is more than managing brand pages — it’s about creating content that resonates with small business owners while speaking to CEOs and C-suites on the future of digital transformation.
Responsibilities
- Develop and execute B2B social media strategies tailored for SME, MSME, and Large Enterprise audiences. Lead and grow CelcomDigi Business channels across LinkedIn, Instagram, Facebook, YouTube, TikTok, and X.
- Plan and oversee a comprehensive content calendar covering always-on, SME/Enterprise events, and thought leadership campaigns.
- Create audience-specific content: SME/MSME: practical tips, relatable stories, immediate business solutions. Large Enterprise/C-suite: strategic insights, digital transformation, thought leadership.
- Capture and amplify “golden moments” at events, roadshows, and workshops with timely, impactful content.
- Partner with internal stakeholders (Enterprise, SME, Marketing, Corporate Comms) to ensure unified messaging.
- Manage and co-create content with agencies, thought leaders, and SMEs to strengthen brand authority.
- Measure, analyse, and report performance with clear KPIs, optimising strategies through data and social listening.
- Stay ahead of emerging trends in social and B2B marketing to innovate content approaches continously.
Requirements
- Have solid B2B marketing or enterprise experience (tech, telco, SaaS, consulting, financial services).
- Understand how businesses buy technology and have worked on content for decision makers.
- Have collaborated closely with sales or account teams and are confident, strategic, and able to translate enterprise solutions like cybersecurity or IoT into compelling narratives for business audiences
- Excellent communication in English and Bahasa Malaysia; proficiency in Mandarin would be a plus.
- Advantageous: prior experience in SME/enterprise events, roadshows, or industry partnerships.
What you'll do
- Develop and execute B2B social media strategies for various business audiences while managing CelcomDigi Business channels across multiple platforms. Create tailored content and collaborate with internal stakeholders to ensure consistent messaging and brand authority.
About CelcomDigi
CelcomDigi is Malaysia’s largest mobile network operator with more than 20.4 million users on its network. The company aims to serve the growing digital needs of its customers by leveraging its newly combined widest network footprint, distribution touchpoints, innovative range of digital products and services, and superior customer experience powered by over 3,800 top industry experts. The company has clearly defined ambitions to advance the nation, inspire Malaysian society, and be a leader in inclusion and ESG practices. For more information on CelcomDigi, visit www.celcomdigi.com.
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Frequently Asked Questions
What does a Social (Enterprise Biz, Community & Kol) Specialist do at CelcomDigi?
As a Social (Enterprise Biz, Community & Kol) Specialist at CelcomDigi, you will: develop and execute B2B social media strategies for various business audiences while managing CelcomDigi Business channels across multiple platforms. Create tailored content and collaborate with internal stakeholders to ensure consistent messaging and brand authority..
How do I apply for the Social (Enterprise Biz, Community & Kol) Specialist position at CelcomDigi?
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