C
Channel Performance Specialist
full-time
About this role
Job Description
We are looking for a data-driven, commercially minded professional to accelerate the performance of our indirect channels through actionable insights, business modelling, and strategic recommendations. This high-visibility role partners closely with sales leadership to shape channel strategy, optimise partner performance, and drive business growth.
Responsibilities
- Lead end-to-end channel performance diagnosis, identifying growth blockers and opportunities across distributors and clusters.
- Build executive-ready dashboards and performance packs that simplify complex data into actionable insights.
- Conduct deep-dive analytics on sell-in, sell-through, activation, and promotions to guide strategic decisions and resource prioritisation.
- Translate findings into evidence-backed recommendations for sales, trade, and distribution leaders.
- Ensure data integrity and reliability across DMS and POS systems to enable accurate, actionable reporting.
- Drive continuous improvement initiatives, including dashboard automation, workflow optimisation, and digital enablement projects.
Requirements
- Minimum 5 years of experience in commercial insights, channel strategy, or sales performance management with a track record of influencing decisions (background in Telecommunications / FMCG / Retail / Market Research is a bonus).
- Strong ability to translate complex data into clear, actionable strategic narratives.
- Experienced in funnel-based diagnosis (sell-in, inventory, sell-through, activation) and root-cause analysis.
- Demonstrated analytical rigor in forecasting, opportunity sizing, performance modelling, and scenario evaluation.
- Skilled in handling unstructured datasets and building automated dashboards using Power BI, SQL, Python, or similar tools.
- Comfortable presenting insights to senior leadership and influencing cross-functional stakeholders.
- Proven experience driving process improvements, digital enablement, or data-driven transformation initiatives.
What you'll do
- The Channel Performance Specialist will lead the diagnosis of channel performance, identifying growth blockers and opportunities. They will build dashboards and conduct analytics to guide strategic decisions and ensure data integrity across systems.
About CelcomDigi
CelcomDigi is Malaysia’s largest mobile network operator with more than 20.4 million users on its network. The company aims to serve the growing digital needs of its customers by leveraging its newly combined widest network footprint, distribution touchpoints, innovative range of digital products and services, and superior customer experience powered by over 3,800 top industry experts. The company has clearly defined ambitions to advance the nation, inspire Malaysian society, and be a leader in inclusion and ESG practices. For more information on CelcomDigi, visit www.celcomdigi.com.
Ready to join CelcomDigi?
Take the next step in your career journey
Frequently Asked Questions
What does a Channel Performance Specialist do at CelcomDigi?
As a Channel Performance Specialist at CelcomDigi, you will: the Channel Performance Specialist will lead the diagnosis of channel performance, identifying growth blockers and opportunities. They will build dashboards and conduct analytics to guide strategic decisions and ensure data integrity across systems..
How do I apply for the Channel Performance Specialist position at CelcomDigi?
You can apply for the Channel Performance Specialist position at CelcomDigidirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.