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Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance. 
 
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

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CBC is looking for a well-rounded, experienced marketing leader with demonstrated understanding of marketing campaigns, brand management and proven experience in leading integrated, multi-stakeholder projects to help develop and lead our newcomer marketing strategy. 

Canada is evolving through immigration and as a national cultural institution, we are committed to refining our offerings to better serve these diverse communities. We want each newcomer to feel at home, informed, and entertained by content that reflects their realities and aspirations.

Reporting to the Head of Marketing Strategy, the Senior Manager, Marketing will help to build CBC’s cross-functional Newcomer audience awareness and acquisition strategy, including information-gathering, team-building, strategic development and cross-functional implementation across CBC’s programming, platform and business ecosystem.  This project will require developing and implementing comprehensive strategies to address the needs of newcomers in the context of the Public Broadcaster and its English Services platforms and programming.

With knowledge of CBC’s brand, programming, services, and platforms, the successful candidate will be comfortable working independently and within a highly collaborative team environment.

This is a hybrid role, with agreement to be in-office at minimum one day per week.

Key Responsibilities and Projects:

• Develop and execute annual CBC’s go-to-market strategy for newcomer audience acquisition.
• Project development & stakeholder management (internal and external) including senior / mid level management across multiple business lines (Programming, Business & Rights, Marketing, Creative, Research, PR, National & Local Services) and external agencies.
• Strategic planning.
• Resource management including paid media.
• Leads the work within department as assigned, with project teams participating within Marketing & Communications including Marketing, Creative, Digital, PR, Research.
• Network-wide roll out of strategy.
• Makes decisions both independently and under guidance and authority of the Head of Marketing, including financial; High degree of judgement required.

Qualifications, Experience and Skills:

Education:

• Post-secondary, B/A preferred; Communications, Marketing, Advertising, related discipline is preferred.

Experience:

• 10 years of relevant experience and 5 years experience managing or leading teams.
• Marketing and communication strategic plans; communications planning; strategic account management including brand management, marketing, publicity, public relations, sponsorship, internal and external relations.

Knowledge and Skills:

• Proficiency in English, Additional languages will be considered a strong asset.
• Advertising strategies, current creative trends, current trends in audience consumption, experience working with different communities of interest.
• Standard business - Google suite, Office.
• Requires creativity, strategic thinking, ability to work cross-functionally as a lead and as a member of high performing team, ability to analyse and act upon data.
• High emotional intelligence, interpersonal skills, presentation skills written and verbal, public speaking.

Candidates may be subject to skills and knowledge testing.
 

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

As part of our recruitment process, candidates who advance to the next

step will be asked to complete a background check. This includes:  

• A mandatory Criminal record check. 

• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to [email protected].
 
You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

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