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Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance. 
 
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

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Your role:

CBC/Radio-Canada Media Solutions is looking for an ambitious and dedicated Associate Marketing Manager who will lead the development and implementation of brand partnership, digital marketing and content campaigns and media creativity programs to support revenue generation and sales for CBC/Radio-Canada. 

This role is a hybrid work arrangement. Work schedule to be discussed with Hiring Manager according to the guidelines defined by the department.

The Associate Marketing Manager will be a lead project manager, in charge of bringing brand partnerships to life. They will execute sponsorships, branded content executions, in-content integrations, custom commercial creative and other activations across CBC and possibly Radio-Canada assets (TV,  digital, audio, experiential and social media). Detailed description of project management responsibilities below.

The Associate Marketing Manager will also help Partnership Marketing and Sales teams in landing multiplatform client partnerships & ad sales revenue by providing product knowledge and sales materials for their portfolio, as well as, participating in idea creation, proposal development and pricing of client solutions.  They will help develop compelling brand partnership opportunities by working with content executives, producers and other internal stakeholders to gather supporting research, attain approvals and ensure feasibility of ideas. They should be well rounded in digital marketing skills, to bring a future-facing perspective to all the executions that we do, as we grow our digital business.

Responsible for activating multiplatform campaigns for clients:

• Plan and supervise, on a daily basis, the rollout of multiplatform advertising campaigns sold by the sales team (digital, content, event & TV integration), in line with needs and established objectives.

• Ensure that the assignment and deliverables are clearly understood during the kick-off meeting.

• Develop the project’s overall timeline.

Digital & social content production: 

• Manage the production process, including the briefing, production submissions, content development and copywriting for all activations, approvals with clients and the various in-house departments, quality control, and campaign delivery.

• Performance, analytics and reporting: Work with internal analysts and optimization teams to identify how to launch and iterate on campaigns to improve their performance and hit goals, with real time feedback on their performance

Video and custom TV production: 

• Brief, with the client consultant, the commercial production and creative teams (design, writing, etc.); manage and guide clients through the production and post-production stages leading up to final broadcast; and obtain internal and external approvals (Programming, Schedule and Broadcasting, Advertising Standards, ASC and Telecaster).

• Coordinate the production of on-air messaging visibility components (logos, snipes, creative countdowns, lower thirds, etc.).

• Manage and supervise the production of visibility components on other platforms: print, events, field sponsorship activations, in-store advertising, etc.

Manage contests: 

• Write copy for the various activations (website, banners, skinning, social networks); draft contest rules; obtain legal approvals; research, negotiate and manage prizes; contact and follow up with winners and suppliers.

• Attend brainstorming sessions.

• Throughout campaign execution, understand and meet business needs, provide strategic advice, and establish and maintain client trust.

• Effectively respond to the various requests and suggest creative solutions tailored to the needs and circumstances of the assignment.

• Devise solutions to problems that arise during campaigns.

• Supervise integration projects and ensure high quality output for both the brand and content teams.

• Develop briefings, and follow up with clients and programming (or producers) to ensure that integrations and product placements are done correctly and achieve client goals.

• Maximize project quality and return on investment, ensuring optimal resource use and effective invoicing.

• Assist with the evaluation process to gauge the performance of implemented solutions and identify optimization opportunities.

• Develop and present post-mortems and provide clients with campaign performance reports.

• Help lead the pricing, process and presentation of client renewals

• Manage podcast advertising campaign with the Podcast production team

• Coordinate and facilitate the insertion of client advertisements within the podcast.

• Work with CBC agencies in a professional manner to obtain creative material and scripts.

• Liaise with Podcast talent to develop client read ads, while adhering to CBC policies.

• Work with our internal revenue optimization department to understand the current Level of Sale and recommend potential Podcasts to advertisers.

• Support in keeping sales materials update to date and liaising with Content Executives to get necessary inputs.

• Lead the development of native advertising campaigns sold by the sales team

• Work with the respective creative production stakeholders (writers, producers, editors) to develop Native content based on client’s objective, while still adhering to the CBC`s Native Committee guidelines.

• Project manage campaigns from development to execution, liaising with CBC leads, content units, and clients and working to optimize campaigns to maximize performance of the content against client goals.

• Ensure that the assignment, scope, and deliverables are clearly understood.

• Support in the management of the social media distribution of the native content.   

• Coordinate the production of custom on-air creative broadcast components (logos, snipes, creative countdowns, lower thirds, etc).

• Work with the Billboard production unit to ensure that Media Solution objectives are met within our required timelines on custom creative media campaigns.

We are looking for a candidate with the following: 

• University degree in marketing communications or the equivalent.

• Three (3) to five (5) years’ experience performing related duties.

• Strong interest in social media content.

• Knowledge of the content or commercial production process.

• Knowledge of television, digital, social media, and mobile platforms. 

• Passion for the media and marketing industries.

• Knowledge of CBC properties. 

• Knowledge of the Microsoft Office suite, particularly PowerPoint.

• Ability to coordinate multiple projects simultaneously – advanced organization skills.

• Knack for identifying priorities and solutions. 

• Excellent communication skills, ideally coming with experience in client service.

• Excellent interpersonal skills. 

• English/French bilingualism is an asset. 

• Flexibility. Some travel and evening/weekend work may be required for execution of client partnerships.

Candidates may be subject to skills and knowledge testing.
 

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

As part of our recruitment process, candidates who advance to the next

step will be asked to complete a background check. This includes:  

• A mandatory Criminal record check. 

• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to [email protected].
 
You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

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