Global Marketing Manager – Carlsberg Global Brand Team

12-month maternity cover (with possibility to extend)

Carlsberg is one of the world’s most iconic beer brands, sold in 120+ markets and central to the Group’s long-term strategic agenda. As part of the Global Brand Team, you will help shape the future of this 178-year-old brand—building global growth, elevating our brand world, and ensuring our markets are equipped to win.

This is a unique opportunity to step into a high-impact global role with broad exposure across senior leadership, Centres of Excellence, and priority markets.

What you’ll be doing

Your primary tasks and responsibilities include:

Drive Global Brand Growth

• Lead 2–3 key markets, partnering closely with regional and local teams to deliver strong brand performance.
• Support global brand strategy, long-range planning, and the annual 3-year integrated planning cycle.
• Champion consumer insights, market trends, and brand performance to shape future work.

Lead Brand Communication & Global Campaign Development

• Contribute to the development of global brand communications, including creative platforms, campaign toolkits, and in-market guardrails.
• Manage agency partners end-to-end: briefing, creative development, production, and evaluation.
• Ensure all assets bring our Brand World to life with consistency and excellence across channels (digital, social, film, OOH, experiential, PR, events).

Strengthen the Global Brand World & Sponsorship Activation

• Act as a brand guardian, ensuring strong, consistent visual identity execution across markets.
• Support development of communication assets linked to our major global sponsorships (e.g., football platforms, partners).
• Build repeatable models and share best practices across the global brand community.

Global Community Leadership

• Lead market workshops, global community sessions, and internal forums that inspire and align teams around the brand agenda.
• Work cross-functionally with Insights, Creative Experience, Digital & Media, Global Sponsorship, and Finance.
• Support preparation of senior-level communications, including CMO/ExCom updates.

Commercial & Operational Excellence

• Manage brand budgets, ensuring clear prioritisation and efficient spend.
• Use market, financial, and brand data to spot opportunities, build business cases, and shape decisions.
• Navigate a matrix organisation effectively, influencing senior stakeholders and cross-functional partners.

What we’re looking for

Experience & Capabilities

• Brand Management Expertise: Minimum 5+ years in brand management or strategic marketing, ideally within international FMCG. We will consider candidates from other relevant or similarly competitive categories.
• Proven track record in developing and delivering integrated campaigns that drive growth.
• Strong strategic thinking with the ability to move seamlessly from strategy to execution.
• Commercially sharp with experience in budget ownership.
• Confident leading agency teams and complex project portfolios.
• Strong communicator able to influence senior stakeholders and articulate ideas clearly.
• Comfortable working in a fast-paced global matrix organisation.

Personal Qualities

• Passion for brand‑building and genuine interest in Carlsberg.
• Curious, consumer-centric mindset with strong storytelling skills.
• Results-driven, organised, and self-motivated.
• Collaborative, culturally aware team player who thrives on challenge.
• Flexible, resilient, and positive in the face of ambiguity.

What you can expect

In Carlsberg, we are brewing for a better today and tomorrow, and what we can offer you is an equal opportunity to grow across our company.

All of this is taking place in a culturally diverse environment, where we celebrate our successes together and where no matter where you are from, who you are, or what experiences you bring to the table, all we say is: WELCOME YOU!

If you join our team, some of the benefits you’ll enjoy are:

• Flexible, hybrid work model
• Annual bonus based on company and individual performance
• Unlimited soft drinks and coffee in the office
• Monthly beer and soft drink allowance
• Well-equipped and comfortable office in the heart of Carlsberg City District in Valby, Copenhagen
• Opportunities to have fun together during regular Friday

You’ll join a dynamic, supportive, and ambitious global team working on one of the most exciting brands in the beer category. You will gain broad exposure to senior leadership, priority markets, and cross-functional teams—with strong opportunities to grow, learn, and make a visible impact.

Opportunity to travel: ~10–20 days per year, depending on project needs.

Interested?

Apply through the link. Please note that this is the only way we accept applications.

The deadline for applying is 1st of February 2026. We read applications continuously, and vacancies may be filled sooner than the deadline, so we encourage you to apply as early as possible.

We look forward to receiving your application.

Carlsberg Group: Brewing for a better today and tomorrow

For us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.