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Senior Category and Content Manager
full-time•Melbourne
About this role
About us
At Officeworks we make bigger things happen. Our customers, our team, and our community are our heart and soul. And if our brilliant people have taught us anything, it is that we can do all kinds of incredible things, each and every day.
Fast paced. Innovative. Inspiring. With close to 10,000 team members and a national footprint of more than 173 retail stores Australia wide – we’re focused on delivering a wide range, low price and great service. We’re about inspiring new ideas and thinking outside the box. We’re about kicking goals, having a laugh and pushing each other. We are about being rewarded and supported. We’re about teaching a customer something new and supporting the community. We’re about making a difference.
About the role
Our Senior Category and Content Manager plays a pivotal role in shaping our brand, growing our categories, and driving commercially impactful marketing that influences how customers discover, shop, and engage with us.
In this role, you’ll partner closely with our Commercial team to set clear strategic priorities across key categories, champion insight led decision making, and bring new product launches to life. You’ll spot emerging trends and future growth opportunities, turning customer, category, and market insights into strategies that drive share, sales, and loyalty.
You’ll also lead our end-to-end content strategy across multiple channels, ensuring our brand shows up with impact. From our Officeworks magazine to creator partnerships, influencers, and website content, you’ll steer a content ecosystem that delivers measurable results in engagement, conversion, and profitability.
Reporting to our Head of Marketing & Retail Media, you’ll lead a team of 8 and play a key role in developing capability, fostering a positive and high-performing culture, and embedding a growth mindset across the function.
As our Senior Category & Content Manager, you will:
- Develop insight led category marketing strategies aligned to key customer segments and business goals
- Use data, trends, and customer insights to optimise category performance and influence decisions across Marketing, Product, and Customer Experience
- Partner closely with Commercial teams to align marketing activity with trading priorities, product launches, and growth opportunities
- Translate commercial plans into actionable, high-impact marketing initiatives
- Influence product range, promotional strategies, and go-to-market decisions
- Support range reviews and category planning with clear marketing insights to inform broader business decisions
- Build tailored marketing plans that drive customer demand and support range or category objectives
- Oversee Content marketing execution to elevate campaign visibility and performance
About you
You bring a deep understanding of retail, strong customer intuition, and proven experience delivering commercially focused campaigns. You know how to navigate trade plans, influence outcomes, and drive performance. This role also offers a fantastic opportunity to work closely with our Head of Marketing, providing high visibility, strong senior leadership exposure, and a fantastic pathway for career growth.
- 15+ years’ experience in retail, category marketing, or a related field
- Strong understanding of advertising, production, content marketing, social media, and emerging AI technologies (advantageous)
- Exceptional communication skills, with the ability to influence at all levels and collaborate effectively with agencies and internal partners
- Proven leadership capability, with experience coaching, developing, and supporting high-performing teams
- Strategic thinker with the ability to translate customer and category insights into actionable marketing strategies
- Strong project management skills with a track record of leading and delivering cross functional initiatives
- Experience in product innovation and new product launch environments
- Analytical mindset with the ability to interpret data, assess category performance, and guide commercial decision making
- Demonstrated commercial acumen and a passion for driving growth and performance.
Our culture
If you’re searching for an organisation that’s truly committed to its people, where you can thrive in a culture of togetherness, then join Officeworks and let’s make bigger things happen – for all of us! We celebrate our teams’ uniqueness by offering genuine team member benefits to the Officeworks family:
- We’re all about giving you the flexibility you need to keep things balanced to suit your individual needs.
- Enjoy generous discounts across Officeworks, Geeks2U, Bunnings, Kmart, Target and the wider Wesfarmers brands.
- Access to our Officeworks benefits program for exclusive discounts and perks across entertainment, travel, lifestyle, and health.
- Our Growing Families Policy supports team members during the exciting and challenging times of expanding their family
- We prioritise safety, mental health and wellbeing, offering access to our Employee Assistance Program (EAP) as well as other ongoing programs
- Our
- Take advantage of outstanding learning and development programs to support your career growth
- Explore fantastic career opportunities across the broader Wesfarmers Group.
At Officeworks, we operate best when our team represents the communities we serve. We proudly commit to providing a safe and supportive work environment for our team. We encourage applications from all candidates of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), people with disabilities, and the LGBTQI+ community.
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What you'll do
- The Senior Category and Content Manager will develop marketing strategies aligned with customer segments and business goals while overseeing content marketing execution. This role involves partnering with the Commercial team to drive impactful marketing initiatives and optimize category performance.
About Careers Officeworks
Since opening our doors in Richmond, Victoria, in 1994, Officeworks has been passionate about helping make bigger things happen.
Our products support Australian households and businesses to work, learn, create and connect. From technology, stationery and furniture to art supplies, learning and development resources and services like Print & Create and on-site tech support with Geeks2U.
Customers know and trust us for our commitment to everyday low prices, widest range and great service, no matter how they choose to shop.
People and the planet are at the heart of what we do. We recognise we have an important role to play in the lives of our team members, and in the local communities where we live and work.
Officeworks Social Media Community Standards
Our social media pages are a safe and respectful place that are accessed by people of all ages and backgrounds, so please use appropriate language and behave in a polite manner. We’ll remove comments and posts that include:
• Discrimination including by reference to race, ethnicity, nationality, gender, age, sexual preference, religion, disability, mental illness or political belief
• Defamation
• Illegal activity or references to illegal activity
• Personally identifiable information
• Insults or personal attacks
• Spam, advertisements, polls or petitions of any kind
• Links to third-party websites
• Nudity or other sexually explicit or suggestive content
• Obscene or inappropriate language
• Repetitive, copied and pasted, or duplicated content from single or multiple users
• Personal information including, but not limited to, e-mail addresses, telephone numbers, mailing addresses, or identification numbers
• Our team member’s privacy is important to us, therefore any posts that reference a team member’s identity in a negative manner will be removed
• A violation of a social media platform’s terms and conditions
If you seriously breach our community standards, we may block you from posting on our page.
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Frequently Asked Questions
What does a Senior Category and Content Manager do at Careers Officeworks?
As a Senior Category and Content Manager at Careers Officeworks, you will: the Senior Category and Content Manager will develop marketing strategies aligned with customer segments and business goals while overseeing content marketing execution. This role involves partnering with the Commercial team to drive impactful marketing initiatives and optimize category performance..
Is the Senior Category and Content Manager position at Careers Officeworks remote?
The Senior Category and Content Manager position at Careers Officeworks is based in Melbourne, Victoria, Australia. Contact the company through Clera for specific work arrangement details.
How do I apply for the Senior Category and Content Manager position at Careers Officeworks?
You can apply for the Senior Category and Content Manager position at Careers Officeworksdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.