Summary
Location
Delhi
Type
full-time
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About this role
ABOUT TIDE
At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.
Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France.
Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love.
Tide facts:
- Tide is available for UK, Indian, German and French SMEs
- Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly
- Over $300 million raised in funding
- Over 2,500 Tideans globally - we’re diversity champions!
- We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg.
Role Overview
We are looking for a Program Manager – Sales Operations to drive cross-functional sales initiatives, improve sales productivity, and ensure operational excellence across the sales lifecycle. This role will own strategic programs, process optimization, sales enablement initiatives, and analytics that directly impact revenue growth and efficiency.
About the role
Sales Program & Initiative Management
- Lead end-to-end planning, execution & implementation of sales operations programs (Productivity optimization, territory planning, compensation rollout, forecasting improvements, new product launch, enablement launches).
- Own end-to-end planning and execution of sales programs (e.g., new product launches, pricing changes, incentives, vertical expansion, GTM motions).
- Translate company revenue goals into structured sales programs with clear timelines, owners, and success metrics.
- Drive rollout and adoption of sales initiatives across regions, segments, and channels.
- Partner with Operations, Sales Marketing, Finance, Legal, and Product teams to drive alignment on revenue programs.
- Own program timelines, dependencies, risks, and stakeholder communication.
Process & Operational Excellence
- Design, document, and optimize sales processes across lead-to-cash, pipeline management, deal reviews, and renewals.
- Identify inefficiencies and implement scalable, data-driven solutions.
- Drive standardization and governance across regions and sales teams.
Sales Enablement & Readiness
Ensure sales teams are trained and equipped with the right tools, playbooks, and collateral.
Coordinate onboarding and ongoing enablement for new programs, products, and processes.
Gather frontline feedback to continuously refine programs
Sales Tools & Systems
- Act as a key stakeholder for CRM (Salesforce or equivalent) and other sales tech stack tools.
- Work with IT/RevOps on system enhancements, integrations, and user adoption.
- Ensure data accuracy, hygiene, and reporting integrity.
Data, Analytics & Reporting
- Define KPIs and success metrics for all sales programs (e.g., pipeline impact, conversion rates, ARR, deal velocity).
- Build dashboards and executive-level reporting to track performance and ROI.
- Analyze trends, identify gaps, and recommend optimizations.
- Build and manage dashboards on pipeline health, forecast accuracy, win/loss, productivity, and program impact.
- Support quarterly and annual planning with robust analysis.
Stakeholder & Change Management
- Influence senior sales leaders without direct authority.
- Drive adoption of new processes and tools through effective communication, training, and change management.
- Act as a trusted advisor to Sales leadership.
What we are looking for
- 4–8 years of experience in Sales Operations, Revenue Operations, Program Management, or Business Operations.
- Strong experience managing cross-functional programs in a sales or revenue environment.
- Hands-on experience with CRM systems (Salesforce preferred) and sales analytics.
- Strong analytical skills with the ability to synthesize complex data.
- Excellent stakeholder management, communication, and presentation skills.
Preferred:
- Experience in B2B / SaaS / Enterprise Sales environments.
- Exposure to sales compensation, forecasting, or territory planning.
- PMP / Agile / Six Sigma certification is a plus.
- Experience working with global or multi-region sales teams.
WHAT YOU’LL GET IN RETURN
- Competitive salary
- Self & Family Health Insurance
- Term & Life Insurance
- OPD Benefits
- Mental wellbeing through Plumm
- Learning & Development Budget
- 15 days of Privilege leaves
- 12 days of Casual leaves
- 12 days of Sick leaves
- 3 paid days off for volunteering or L&D activities
TIDE IS A PLACE FOR EVERYONE
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.
We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.
At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.
- Tide does not charge any fees at any stage of the recruitment process.
- All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
- Communication from Tide will only come from an official @tide.co email address.
- Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.
If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at [email protected]
Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.
Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy.
Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.
Other facts
About Careers at Tide
Tide helps SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.
Tide is transforming the small business banking market with over 1.6 million globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind.
With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to help SMEs save both time and money.
Tide facts:
Tide is available for UK, Indian, German and French SMEs
Over 1.6 million members: 800,000 UK and 800,000 in India and growing rapidly
Over $200 million raised in funding
Over 2500 Tideans globally - we’re diversity champions!
We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, India
What you'll do
- The Sales Operations Manager will lead the planning and execution of sales operations programs and ensure operational excellence across the sales lifecycle. This includes managing sales initiatives, optimizing processes, and driving alignment across various teams to impact revenue growth.
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