Area Sales Manager – Home Furniture
full-time•Nairobi
About this role
POSITION: Area Sales Manager – Home Furniture
Our client is hiring a transformative Area Sales Manager to accelerate sales performance, strengthen branch operations, and drive sustainable growth across multiple locations.
JOB SUMMARY
The Area Sales Manager will be responsible for developing and executing regional sales strategies, leading and motivating branch sales teams, and optimizing in-store operations to deliver up to 35% year-on-year sales growth across assigned branches.
This role requires a hands-on commercial driven leader with strong people management skills, sharp retail instincts, and the ability to translate strategy into consistent execution on the ground.
KEY RESPONSIBILITIES
• Develop and execute a regional sales strategy aligned with company growth objectives and brand promise.
• Drive revenue growth, profitability, and market share across all assigned branches, with a clear target of up to 35% YoY sales growth.
• Set branch and individual sales targets, monitor performance, and ensure accountability through structured reviews and coaching.
• Lead, mentor, and develop Branch leaders and sales teams to build a high-performance, customer-centric culture.
• Strengthen branch operations by improving sales processes, visual merchandising standards, customer experience, and stock utilization.
• Identify new business opportunities and local market activations.
• Analyze market trends, customer behavior, and competitor activity to inform pricing, promotions, and assortment decisions.
• Collaborate closely with Marketing, buying, and logistic teams to ensure seamless execution and customer satisfaction.
• Ensure compliance with company policies, reporting standards, and operational controls across all branches.
• Provide accurate and timely reporting on sales performance, forecasts, opportunities, and risks to direct reporting lines.
• Diploma or Degree in Sales & Marketing, Business Administration, or a related field from a recognized institution.
• Minimum of 5 years’ experience in retail or FMCG sales, with at least 2 years in a people management or supervisory role.
• Proven ability to grow sales, manage multiple locations, and lead teams toward ambitious targets.
• Strong commercial acumen with the ability to interpret data and convert insights into action.
• Excellent communication, presentation, and negotiation skills with high professional standards.
• Transformative mindset with the ability to challenge the status quo, drive change, and scale performance.
• Strong relationship-building skills with customers, partners, and internal teams.
• High level of self-motivation, resilience, and ability to thrive in a fast-paced, performance-driven retail environment.
• Proficiency in CRM systems, sales reporting, and performance tracking tools.
• Willingness to travel within the assigned region and provide hands-on support to branches.
REQUIRED COMPETENCIES
Sales strategy execution, People leadership, Retail operations management, Market & competitor analysis, Performance reporting, Customer experience management, Project coordination, Compliance.
Our client is hiring a transformative Area Sales Manager to accelerate sales performance, strengthen branch operations, and drive sustainable growth across multiple locations.
JOB SUMMARY
The Area Sales Manager will be responsible for developing and executing regional sales strategies, leading and motivating branch sales teams, and optimizing in-store operations to deliver up to 35% year-on-year sales growth across assigned branches.
This role requires a hands-on commercial driven leader with strong people management skills, sharp retail instincts, and the ability to translate strategy into consistent execution on the ground.
KEY RESPONSIBILITIES
• Develop and execute a regional sales strategy aligned with company growth objectives and brand promise.
• Drive revenue growth, profitability, and market share across all assigned branches, with a clear target of up to 35% YoY sales growth.
• Set branch and individual sales targets, monitor performance, and ensure accountability through structured reviews and coaching.
• Lead, mentor, and develop Branch leaders and sales teams to build a high-performance, customer-centric culture.
• Strengthen branch operations by improving sales processes, visual merchandising standards, customer experience, and stock utilization.
• Identify new business opportunities and local market activations.
• Analyze market trends, customer behavior, and competitor activity to inform pricing, promotions, and assortment decisions.
• Collaborate closely with Marketing, buying, and logistic teams to ensure seamless execution and customer satisfaction.
• Ensure compliance with company policies, reporting standards, and operational controls across all branches.
• Provide accurate and timely reporting on sales performance, forecasts, opportunities, and risks to direct reporting lines.
Requirements
REQUIRED SKILLS & QUALIFICATIONS• Diploma or Degree in Sales & Marketing, Business Administration, or a related field from a recognized institution.
• Minimum of 5 years’ experience in retail or FMCG sales, with at least 2 years in a people management or supervisory role.
• Proven ability to grow sales, manage multiple locations, and lead teams toward ambitious targets.
• Strong commercial acumen with the ability to interpret data and convert insights into action.
• Excellent communication, presentation, and negotiation skills with high professional standards.
• Transformative mindset with the ability to challenge the status quo, drive change, and scale performance.
• Strong relationship-building skills with customers, partners, and internal teams.
• High level of self-motivation, resilience, and ability to thrive in a fast-paced, performance-driven retail environment.
• Proficiency in CRM systems, sales reporting, and performance tracking tools.
• Willingness to travel within the assigned region and provide hands-on support to branches.
REQUIRED COMPETENCIES
Sales strategy execution, People leadership, Retail operations management, Market & competitor analysis, Performance reporting, Customer experience management, Project coordination, Compliance.
What you'll do
- The Area Sales Manager will develop and execute regional sales strategies while leading branch sales teams to achieve significant sales growth. Responsibilities include optimizing operations, mentoring staff, and analyzing market trends to drive revenue and profitability.
About Career Directions Limited (CDL)
CDL is a proactive Human Resource Management consultancy firm specializing in Strategic Labour Force Outsourcing, Recruitment, Training, Payroll Processing and Total Human Resource Management. Since 2003, we have been a one-stop shop for all HR related queries and support in and around East Africa. We champion best practice in Human Resource while going the extra mile to proactively address workers needs in order to achieve optimum productivity & profitability.
Our Mission
To support and contribute to our partners success while improving the lives' of the community.
Our Vision
To be a partner of choice in providing quality manpower outsourcing solutions.
Our Core Values
1.Professionalism: Conducting our business in the most professional way
2.Respect: Giving due respect to self and others and maintain the environment of teamwork and growth.
3.Passion: To be passionate in all we do.
4.Integrity: To act with honesty and integrity without compromising the truth.
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Frequently Asked Questions
What does a Area Sales Manager – Home Furniture do at Career Directions Limited (CDL)?
As a Area Sales Manager – Home Furniture at Career Directions Limited (CDL), you will: the Area Sales Manager will develop and execute regional sales strategies while leading branch sales teams to achieve significant sales growth. Responsibilities include optimizing operations, mentoring staff, and analyzing market trends to drive revenue and profitability..
Is the Area Sales Manager – Home Furniture position at Career Directions Limited (CDL) remote?
The Area Sales Manager – Home Furniture position at Career Directions Limited (CDL) is based in Nairobi, Kenya. Contact the company through Clera for specific work arrangement details.
How do I apply for the Area Sales Manager – Home Furniture position at Career Directions Limited (CDL)?
You can apply for the Area Sales Manager – Home Furniture position at Career Directions Limited (CDL)directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.