About this role
Balance Life & Work with a New Career Opportunity
(ASSISTED LIVING)
Now Hiring - Director of Marketing
Salary Range $85,000 to $110,000 per year
The Director of Marketing works with the administrative, marketing, sales and admissions staff to oversee the coordination of all inquiries, admissions, sales calls, public relations, community events, correspondence and communication with customers at the designated facility shall be in accordance with the philosophy, policies and procedures established by the company. Job duties include, but are not limited to:
1. Create and implement the quarterly marketing/growth plan.
2. Provide overall marketing training and expertise to personnel to achieve quality mix and occupancy.
3. Direct the completion of a minimum of 4 external sales calls per day with new and existing referrals sources.
4. Coordinate all internal publicity events and work closely with the Corporate Marketing department on event execution.
5. Create and implement monthly direct mail pieces to inquiries and professional referral sources.
6. Being responsible for the development and maintaining mailings list of all professional referral sources and inquires.
7. Train other department heads on the role of marketing and customer service.
8. Develop back up procedure with Administrator for tours when Director of Admissions and Marketing not available.
9. Train back up designees on process of giving tours and taking inquires.
10. Maintain records and results on all referral and conversion activity.
11. In concert with Administrator, provide feedback and perform customer problem resolution.
12. Coordinate Press Releases and public relations activities with area media.
13. Coordinate, train, and orient new marketing and sales' new hires.
14. Assist in the development and placement of media advertisements and creative.
15. Serve on community boards/associations (i.e. chamber of commerce).
16. Establish a process to qualify residents for admission utilizing CareOne's financial and medical criteria.
17. Must submit and oversee staff marketing, census and sales reports as required using company developed reporting tools.
18. Maintain records and results on all referral and admission activity.
19. Serve on Quality Assurance committee for the facility.
20. In concert with the administrator, provide feedback, performance appraisals and ongoing coaching to marketing staff.
21. Oversee pre-admission room checks with the housekeeping Supervisor.
22. Inform appropriate staff of incoming admissions prior to arrival.
23. Ensure that patient and family are appropriately welcomed and settled on admission day.
24. Complete sign in paper work in a timely fashion.
Position Requirements:
- Bachelor's Degree in Marketing, Business, Communications or related field
- 3-5 years' experience in sales and marketing and/or a related healthcare field background
- Healthcare work experience - preferred.
- Social Work experience - preferred.
- Sales and Marketing experience preferred.
- Assisted Living and Skilled Nursing Facility experience preferred.
The CareOne mission is to define excellence within the health care community. We are dedicated to Maximizing Patient Outcomes. We treat Residents, their families and each other with respect, dignity and compassion. Through a collaborative and consultative approach, we strive to provide a framework of strength and stability for our Centers and Communities. We work to maintain the highest standards of care and service for Residents, families and our valued employees.
We are proud to Offer the following benefits to Part-time (22.5+ hours/week) and Full-time Employees:
- Comprehensive Healthcare Benefits
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Multiple Medical Plans
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Including Pharmacy
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Including Teladoc
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Multiple Dental Plans
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Vision Plan
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Health Savings Account (eligibility restrictions apply)
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Flexible Spending Accounts
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Voluntary Life and AD&D
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Short-Term and Long-Term Disability Plans
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Hospital Indemnity Insurance
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Critical Illness Insurance
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Accident Insurance
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Whole Life Insurance
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Medicare Employee Assistance
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Legal Plan
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Commuter Benefits
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401k Retirement Plan
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Employee Assistance Program (available to all employees)
- Paid Time Off
- Vacation
- Sick Plans in accordance with state laws
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Opportunities to advance and grow your career
If working with people who are dedicated, compassionate, and concerned about their patients is essential to you, then you'll appreciate being a part of our team. We've built a strong reputation on the outstanding level of care that we provide. We have a graciously appointed facility with strong belief in patient care and service; join us at our beautiful facility!
We are an Equal Opportunity Employer
EEO/AA/M/F/DV
Other facts
About Care One
CareOne is a leading, family-owned senior care provider with more than 50 locations in New Jersey, Massachusetts, Pennsylvania, Michigan, and Connecticut. From independent and assisted living to sub-acute and long-term acute care, CareOne supports residents, patients, and their families through every stage of their care journey. The team prides itself in nurturing a people-centered environment and administering a personalized approach to care. This, combined with CareOne's commitment to innovation, allows CareOne to deliver best-in-class clinical service in a place that feels like home. CareOne is where care and community come together to create a better way of aging.
What you'll do
- The Director of Marketing oversees the coordination of inquiries, admissions, and sales calls while implementing marketing strategies to achieve occupancy goals. They also train staff and coordinate community events to enhance public relations.
Ready to join Care One?
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