About this role
The Role
As a director, your primary responsibility would be to supervise and manage day-to-day activities of local buying needs for their assigned client under the direction of a Client or Group Director. The director acts as the liaison between buyers and vendors and the strategy teams. This role may also include overseeing the local investment staff of the assigned office for all managerial responsibilities. You will play a pivotal role in developing and executing strategic media buying buys for our clients' advertising campaigns. Your expertise in TV and radio media buying will contribute to the success of our clients' marketing initiatives and ensure their messages reach the right audience through these channels. You will work closely with media vendors, and internal teams to deliver impactful campaigns that meet and exceed expectations.
\n- Oversee all local investment and maintenance for respective accounts.
- Work closely with planning team to develop ideas and buying strategies to meet client needs.
- Assess vendor proposals and provide POV’s.
- Establish day-to-day workload, timelines, and procedures for buying staff.
- Ensure that all account maintenance functions are performed accurately and on a timely basis.
- Check buys for strategy and guideline compliance.
- Issue buys to client and strategy teams.
- Maintain accurate account of buys, budgets, revision, credits.
- Performance Tracking of accounts while buys are on air.
- Manage and monitor clearance of discrepancies and timely payments by the group on a timely basis.
- Oversee final posts, rationale to client.
- CPM development.
- Team Leadership - Interview, train, review, and mentor staff.
- Develop market conditions and advise supervisors of any relevant market changes.
- Build and maintain strong relationships with TV and radio stations, leveraging these partnerships to negotiate favorable terms and secure added value for clients.
- Keep abreast of recent technologies, audience measurement tools, and media buying software to enhance efficiency and effectiveness in TV and radio media buying.
- Deep understanding of television and radio advertising landscape, including networks, stations, formats, and audience measurement tools.
- Strong negotiation skills with a track record of securing competitive rates and added value opportunities with the ability to analyze data and make data-driven decisions.
- Be able to think beyond the buy specs and make recommendations to the planning staff as well as solutions to the buyers.
- Detail Oriented with strong problem-solving skills.
- Excellent communication and people skills to collaborate effectively with vendors and internal teams.
- Strong organizational and time management abilities to manage multiple projects and deadlines simultaneously.
- Problem solver
- Ability to manage people of varying levels of expertise and provide guidance, support, and supervision to media buyers and coordinators. Foster a collaborative and efficient work environment.
- Manager who can build rapport and relationships with clients and co-workers as well as within the broadcast community.
- Handle pressure and deadlines well.
- Bachelor's degree
- Proven experience (15+ years in traditional media buying, specifically focused on TV and radio)
- Proficient in media buying software/tools – preferably Media Ocean experience.
- Working Knowledge of Excel, Work and Power Point.
Other facts
About Canvas Worldwide
Named one of AdAge's 2024 Best Places to Work, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. And as a mission-based agency, our rallying cry, "Challenge the Comfortable," is our team philosophy to push outside our comfort zones to solve problems in new ways – because there can be no greatness without enduring a bit of discomfort.
Canvas was created to embrace the rapid pace of change in the industry with the belief that future viability means reimagining what's possible. This fresh, strategic approach to media marketing services has produced an environment in which it’s possible to fearlessly try the unusual. Under the “Challenge the Comfortable” banner, the Canvas team dedicates itself to getting outside of our comfort zones and resisting the conventional.
Launched in 2015, we are dual-headquartered in Los Angeles and New York, with regional offices in Chicago, Dallas, Denver and Atlanta. Canvas Worldwide services clients such as Hyundai, Kia, Genesis, Starz, MGM Studios, McDonald's, Dolby Laboratories, Zillow, and more.
What you'll do
- The director will supervise and manage day-to-day activities of local buying needs for assigned clients, acting as a liaison between buyers, vendors, and strategy teams. They will also oversee local investment staff and develop strategic media buying strategies for clients' advertising campaigns.
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