Job Summary:           

The Talent & Social Media Marketing Specialist develops and executes strategic recruitment marketing, employer branding, and talent communications initiatives that attract, engage, and convert top talent. This role is responsible for managing recruitment-focused social media content, digital job advertising campaigns, employer brand storytelling, university and job fair coordination, and recruitment presentations, ensuring alignment with established brand and communications standards.

What We Offer You:

• Competitive pay: $65,000 - $68,000
• Comprehensive health plan options, dental plan options, and vision coverage
• Additional supplemental benefits (life insurance, disability, accident, etc.)
• 401(k) with company match
• Generous paid time off (Vacation/Sick/Holiday) for full-time positions
• Career growth and advancement opportunities
• A company culture that is committed to compassionate care
• Complementary uniforms and many more perks and benefits

Qualifications

Qualifications:

• Bachelor’s degree in marketing, Communications, Human Resources, Digital Media or related field preferred
• 2+ years of experience in recruitment marketing, employer branding, or digital marketing
• Experience with campaign analytics, reporting, performance optimization, and content calendar management.
• Strong experience managing social media platforms and recruitment advertising campaigns (Indeed preferred)
• Strong writing skills with experience creating blog content and social media copy for marketing or employer branding purposes.
• Proficiency in PowerPoint, Canva and other presentation tools
• Strong organizational, communication, and project management skills
• Creative mindset with a data-driven approach

• • Create, manage, and optimize recruitment social media content across platforms (LinkedIn, Indeed, Facebook, Instagram, TikTok, etc.)
  • Manage Indeed campaigns, sponsored job postings, budget pacing, and performance tracking.
  • Design and maintain splash pages, landing pages, and recruitment microsites
  • Analyze campaign metrics and adjust strategies to improve candidate engagement and conversion
  • Assist in building and strengthening the company’s employer brand and online reputation
  • Ensure consistent messaging, tone, and visuals across all recruitment marketing channels
  • Support the development and execution of employer branding strategies that highlight company culture, mission, values, and career opportunities
  • Collaborate with HR and Communications to ensure alignment across all media strategies
  • Create visual content to enhance understanding and participation of internal programs and benefits
  • Coordinate and attend university recruiting events, career fairs, and job fairs
  • Build and maintain relationships with colleges, universities, and community partners
  • Manage event logistics, materials, follow-up communications, and reporting
  • Develop professional PowerPoint presentations for recruiting initiatives, leadership updates, and events
  • Create recruitment marketing materials including flyers, digital ads, social graphics, and promotional content
  • Support leadership with visual storytelling and data-driven presentations for both internal and external audiences that promote career development
  • Work in collaboration with the Communications department to align messaging and general approach to all media strategies (We are an Equal opportunity employer; We offer an excellent benefit plan to include 401K with match, CEU reimbursement, vacation, sick, holidays, medical, dental, and supplemental insurance Plans as well as a Highly competitive compensation package.)