What you’ll do

The Local Marketing Coordinator is responsible for implementing marketing initiatives tailored to the needs of stores and their regional customer base. The Coordinator plays a key role in planning, executing and overseeing local campaigns, ensuring maximum visibility for products and promotions. This position involves, social media management, event coordination, content creation and in-store team support. The Coordinator collaborates closely with internal teams and partners to ensure consistency in marketing activities and contributes to meeting sales targets.

• Strategic planning:

  • Collaborate with management consultants and franchisees to develop local project strategies tailored to the specific needs of the store.

• Project Management:

  • Receive project requests from franchisees.

  • Follow up with franchisees as needed to ensure that projects are clearly understood and progressing as planned.

  • Restructure the content of requests to effectively brief the creative studio.

  • Write Local Intervention content for local sales, including promotions, product descriptions, and legal texts.

  • Adhere to the graphic standards established by the company.

  • Follow up with the studio to ensure that all projects are delivered on time.

  • If necessary, search for photos, write additional content and create barcodes for various products.

  • Coordinate the submission and printing of printed materials.

  • Recommend appropriate formats, materials and quantities for display. Travel to stores to take measurements and propose a signage plan.

  • Support social media usage strategy for local pages – training, technical support, strategic support.

• Collaboration:

  • Collaborate with various stakeholders, including internal teams, suppliers, and management.

  • Individually manage relationships with each franchisee, ensuring clear and effective communication.

  • Act as a liaison between internal departments at FGL to find answers to all franchisee questions.

What you bring

• Excellent written and oral communication skills (EN and FR)

• Ability to manage multiple projects simultaneously while meeting tight deadlines.

• Understand the use of graphic standards and creative tools.

• In-depth knowledge of marketing tools (print, social media, digital)

• Experience using social media management platforms.

• Strong organizational skills and attention to detail.

• Ability to work independently and without supervision.

We’re always looking for great talent! In addition to competitive pay, we offer:

• Comprehensive benefits and retirement programs

• Performance incentives, Continuing Education Programs

• Other perks to support your well-being

• Career growth opportunities and product discounts

Our typical hiring range is between $53,000 and $88,000. Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role-specific requirements.

#LI-MM2

This posting represents an existing vacancy within our organization.

About Us

Part of the Canadian Tire family is Sports Experts.  Your Sports Experts!  Built on more than 50 years tradition on customer focus, Sports Experts is headquartered in Laval, Quebec. Sports Experts is proud to promote a wide selection of sports equipment, clothing and footwear of renowned and exclusive brands.  By joining Sports Experts you will appreciate to work with an experienced team that will welcome you. We are the destination to Stay fit. Live well.

Our Commitment to Diversity, Inclusion and Belonging 

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better. .

Accommodations  

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.