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Sr. Manager Omni Channel Marketing - Snacks
full-timeCamden County$126k - $182k

Summary

Location

Camden County

Salary

$126k - $182k

Type

full-time

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About this role

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8. 

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

  • Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
  • Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
  • Campbell’s offers unlimited sick time along with paid time off and holiday pay.
  • If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
  • Giving back to the communities where our employees work and live is very important to Campbell’s.   Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
  • Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here…

  • Lead Omni Channel Marketing for premium snack brands including Cape Cod, Snyder’s of Hanover, and Kettle Brand, shaping how shoppers experience our brands across in‑store and online touchpoints.
  • You’ll help build bold, disruptive go‑to‑market strategies that resonate with shoppers, drive consideration and trial, and leverage retailer media networks and data to continuously optimize performance.
  • You’ll also champion thought leadership to ensure our brands stay on the cutting edge of an ever‑changing omnichannel landscape.

What you will do…

  • Direct the creation, execution, and optimization of large‑scale omnichannel marketing programs aligned with brand and sales objectives.
  • Integrate campaigns across the full activation funnel in partnership with Brand Marketing and Consumer Experience teams.
  • Partner with Sales Strategy, Retail Activation, eCommerce, and Customer Teams—as well as retail partners—to enhance the shopper journey across channels.
  • Guide agencies to deliver insight‑led, shopper‑first creative that converts at the point of purchase.
  • Manage and optimize multi‑million‑dollar Omni investments with financial rigor and profitable growth mindset.
  • Identify and activate “white space” opportunities to drive growth.
  • Ensure agency partners deliver on strategic, shopper‑centric objectives.
  • Provide strategic thought leadership across a matrixed organization.

Who you will work with…

You will collaborate closely with:

  • Brand Marketing & Consumer Experience teams
  • Sales Strategy, Retail Activation, eCommerce, and Customer Teams
  • Shopper Insights
  • External agencies and cross‑functional partners

What you bring to the table…

  • Bachelor’s degree
  • 10+ years of experience in Digital Marketing, Shopper Marketing, Omni Marketing, Customer Marketing, eCommerce, or agency roles
  • Strong analytical and business acumen
  • Independent thinker and action‑oriented self‑starter
  • Excellent interpersonal and communication skills
  • Ability to influence and work effectively in a cross‑functional, matrixed organization
  • Strong organizational skills; able to manage multiple priorities

It would be great if you have…

  • Experience managing large‑scale marketing budgets
  • Success developing shopper‑first creative across channels
  • Familiarity with retailer media networks and eCommerce strategies
  • Ability to uncover innovative white space opportunities
  • Experience leading agencies to deliver strategic objectives

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between 

$126,600-$182,000

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.

Other facts

Tech stack
Digital Marketing,Shopper Marketing,Omni Marketing,Customer Marketing,ECommerce,Analytical Skills,Business Acumen,Interpersonal Skills,Communication Skills,Influencing Skills,Organizational Skills,Creative Development,Retail Media Networks,Strategic Leadership,Budget Management,Growth Opportunities

About Campbell's

Since 1869, we’ve been connecting people through food they love. Our history was created by remarkable people, ideas and innovations.

We are stewards of amazing brands. We have a focused strategy and leading brands in our two divisions: Meals & Beverages and Snacks. We foster a culture of belonging where people come first. We live our values, always, and show great care for the communities we call home. We are passionate and relentless in our pursuit of winning with character, while setting the highest standards for performance.

Team size: 10,001+ employees
LinkedIn: Visit
Industry: Food and Beverage Manufacturing
Founding Year: 1869

What you'll do

  • Lead Omni Channel Marketing for premium snack brands, shaping shopper experiences across in-store and online touchpoints. Direct the creation and optimization of large-scale marketing programs aligned with brand and sales objectives.

Ready to join Campbell's?

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Frequently Asked Questions

What does Campbell's pay for a Sr. Manager Omni Channel Marketing - Snacks?

Campbell's offers a competitive compensation package for the Sr. Manager Omni Channel Marketing - Snacks role. The salary range is USD 127k - 182k per year. Apply through Clera to learn more about the full compensation details.

What does a Sr. Manager Omni Channel Marketing - Snacks do at Campbell's?

As a Sr. Manager Omni Channel Marketing - Snacks at Campbell's, you will: lead Omni Channel Marketing for premium snack brands, shaping shopper experiences across in-store and online touchpoints. Direct the creation and optimization of large-scale marketing programs aligned with brand and sales objectives..

Why join Campbell's as a Sr. Manager Omni Channel Marketing - Snacks?

Campbell's is a leading Food and Beverage Manufacturing company. The Sr. Manager Omni Channel Marketing - Snacks role offers competitive compensation.

Is the Sr. Manager Omni Channel Marketing - Snacks position at Campbell's remote?

The Sr. Manager Omni Channel Marketing - Snacks position at Campbell's is based in Camden County, New Jersey, United States. Contact the company through Clera for specific work arrangement details.

How do I apply for the Sr. Manager Omni Channel Marketing - Snacks position at Campbell's?

You can apply for the Sr. Manager Omni Channel Marketing - Snacks position at Campbell's directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about Campbell's on their website.