Content Strategist (m/f/d)

<p>We are building <strong>web2cut</strong>, a new category in B2B manufacturing for visual communication products. As a small team of around eight people, we work with short feedback loops, direct access to decision makers, and a pragmatic approach to growth.</p> <p>Content plays a central role in how we acquire and educate customers. It needs to perform across the full funnel and work for both classical search and modern, LLM-based discovery. This requires a combination of technical SEO, strong content strategy, and hands-on content creation.</p> <p>As <strong>Senior Content Strategist (m/f/d)</strong>, you own our content system end-to-end. You are responsible for defining the strategy and technical foundations, while also contributing directly to the creation of high-impact content such as articles, guides, case studies, and video-based formats.</p> <p>You work closely with a small, cross-functional team and internal domain experts to translate real customer needs into content that ranks, converts, and compounds.</p> <h2 id="aufgaben">Aufgaben</h2> <ul> <li><strong>Content Engine Build-Out:</strong> Build and manage our content hub (blog, case studies, guides, landing pages) that feeds both SEO and our paid media funnel.<br>That means: conceptualizing of content pieces, extracting knowledge from experts within the company, scripting, directing of video/foto shootings</li> <li><strong>Technical SEO Mastery:</strong> Oversee technical SEO health, especially focusing on crawlability and indexing (both for conventional search and LLM) of all content pages.</li> <li><strong>Funnel Optimization:</strong> Deeply understand the customer journey and customer intent throughout the whole marketing funnel and optimize page structure and content together with the product and SEA team accordingly</li> <li><strong>Keyword Strategy:</strong> Translate direct B2B customer aswell as reseller needs (agencies, designer, architects) into a profitable keyword strategy. (scalable keyword research, competitor and market analysis, rank monitoring)</li> </ul> <h2 id="qualifikation">Qualifikation</h2> <p><strong>What You Bring to the Table</strong></p> <p><strong>3+ Years of Hands-On SEO Experience:</strong> Proven track record in B2B, e-commerce, or SaaS environments, ideally with experience defining or scaling a new product category. (in our case web2cut)</p> <ul> <li><strong>Strategic &amp; Technical Expertise:</strong> Mastery of technical SEO (site architecture, schema, Core Web Vitals) coupled with strong content strategy development.</li> <li><strong>Content Management Experience:</strong> Demonstrated ability to manage a high-volume, high-quality content calendar and budget.</li> <li><strong>Analytical Skillset:</strong> Highly proficient with Google Search Console, analytics tools (we use GA4/ fullstory), and industry tools (e.g., SISTRIX, Ahrefs).</li> <li><strong>Language:</strong> Professional fluency in <strong>German and English</strong> (required for technical content and DACH market research).</li> </ul> <h2 id="benefits">Benefits</h2> <ul> <li><strong>Category Ownership</strong><br>You take real ownership over how content defines and positions a new industrial product category. This includes strategic responsibility and budget control, not just execution.</li> <li><strong>Direct Impact, Clear Accountability</strong><br>Your work has a visible effect on demand and revenue. Results are tracked, discussed, and acted on.</li> <li><strong>Senior-Level Compensation</strong><br>Compensation reflects responsibility and contribution. This role is not optimized for minimum effort.</li> <li><strong>Flexible Setup, High Commitment</strong><br>Flexible working hours (in Berlin office). We care about outcomes, not clocking hours.</li> </ul> <p>We offer an environment for people who want responsibility, clarity, and the opportunity to build something that lasts. We are equally interested in onboarding someone we can learn from.</p>