Regional Vice President, Sales East

Overview

Cadent ignites seamless connections between brands, publishers & consumers. Our predictive AI orchestrates outcomes on any platform customers are on, across any media they consume & at any stage of the journey. To learn more, please visit Cadent.com.

We are seeking a visionary and results-driven Regional Vice President of Sales to lead our growth and sales efforts within the independent agency sector across the Northeast, Mid-atlantic and Canada. This senior leadership role is responsible for building and mentoring a high-performing sales team, defining the go-to-market strategy, and driving significant revenue growth across a diverse and dynamic client base. The ideal candidate is a seasoned leader with a deep understanding of the independent agency landscape, a passion for building teams, and a proven ability to forge executive-level partnerships. The ideal candidate will have a deep understanding of the digital media landscape, including CTV, OTT, and programmatic advertising, and a proven track record of driving revenue growth. You will be instrumental in scaling our presence and establishing Cadent as the indispensable partner for independent agencies navigating the future of media.

Responsibilities

Leadership & Revenue Accountability

• Develop and execute a comprehensive sales strategy to capture market share and drive substantial revenue growth within the independent agency segment.
• Lead, mentor, and inspire a team of sales professionals, fostering a culture of high performance, accountability, and continuous improvement.
• Assume full ownership of the sales forecast, pipeline management, agency partnerships, and growth expectations for the team.

Executive & Strategic Relationships

• Cultivate and maintain executive-level relationships with the leadership (C-Suite, Principals, VPs) of key independent agencies, positioning Cadent as a long-term strategic partner.
• Act as a senior executive sponsor for agency partnerships and serve as the primary escalation point for critical client matters.

Go-to-Market Strategy

• Define and optimize the go-to-market strategy for the region, including territory design, compensation plans, and sales enablement resources.
• Serve as the voice of the customers internally, providing crucial feedback to executive, product, and marketing teams to shape Cadent’s offerings and competitive positioning.

Team Building & Operational Excellence

• Recruit, hire, train, and develop top sales talent to build a best-in-class team.
• Implement and manage scalable sales processes, reporting, and analytics to ensure operational excellence and predictable revenue growth.

Qualifications

• Be a creative thinker, solution-oriented leader, and hunter!
• 10+ years of experience in digital media sales, with a deep expertise in advanced TV, CTV/OTT, and programmatic solutions.
• A minimum of 5-7 years in a sales management role, with a proven track record of building and managing high-performing sales teams.
• Demonstrable success in creating and executing sales strategies that have led to significant revenue growth and market share expansion.
• Extensive, senior-level relationships within the independent agency community.
• Exceptional leadership and coaching skills, with the ability to inspire and motivate a team.
• Strong business acumen, with experience in forecasting, P&L management, and strategic planning.
• Outstanding communication and presentation skills, with the ability to represent the company effectively at an executive level.
• Strong discovery and strategic-selling skills, with an ability to uncover client needs and pain points.
• Deep knowledge of the advertising technology ecosystem, including DSPs, SSPs, and data-driven advertising. 
• Self-motivated, detail oriented and results driven personality.

So, if the leading edge of media technology is the place you want to be, please contact us today and let’s start the conversation!

Cadent is an Equal Opportunity Employer and is committed to supporting all it’s employees when it comes to Inclusion & Diversity. Cadent’s policy is to provide equal opportunity for applicants & employees without regard to race, color, religion, creed, gender, gender identity or expression, sexual identity or orientation, age, national origin or ancestry, citizenship, disability or medical condition (including pregnancy, childbirth, or related medical condition), sexual and reproductive health decisions, genetic information, marital status (including domestic partnerships and civil unions), pregnancy, culture ancestry, familial or caregiver status, military status, veteran status, socioeconomic status, unemployment status, status as a victim of domestic violence or any other basis prohibited by law. and will not discriminate against the basis of disability. This commitment is honored when it comes to decisions on hiring, recruiting, training, promotions, compensations, benefits, transfers and terminations.

Cadent is seeking to actively engage with our employees from a wide variety of cultures and to connect with our clients differently. Our workforce has generational diversity that supports greater innovation when we maximize representation of all diversity. Our active employee resource groups promote engagement across all groups of individuals that are represented within the company and externally.

Pay Range