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Field Marketing Specialist – Guadalajara México (Hybrid)
full-time•Guadalajara
About this role
About the Company
Bydrec, Inc. is a California-based company that connects top Tech talent from Latin America with U.S. companies looking to expand their development teams. Learn more at bydrec.com.
About the Role
This role supports regional field marketing initiatives for a global organization that works closely with enterprise and IT-focused teams across LATAM. It offers high visibility, regional impact, and close collaboration with Field Marketing and LATAM Marketing leadership.
The Field Marketing Specialist will be responsible for supporting LATAM field marketing efforts, including event logistics, vendor coordination, and digital marketing execution. This role partners closely with Field Marketing leaders to ensure consistent branding, strong operational execution, and measurable campaign performance across Mexico and LATAM.
- Location: Guadalajara, Mexico
- Work Model: Hybrid
Key Responsibilities
Event Planning & Vendor Management (LATAM):
- Conduct comprehensive research to identify venues aligned with event objectives and requirements.
- Establish and maintain direct relationships with vendors to ensure seamless communication and collaboration.
- Coordinate with vendors during pre-event phases to ensure timely and successful event execution.
- Manage Purchase Order (PO) requests to support smooth logistical and operational processes
Digital Marketing & Operations:
- Create, manage, and update landing pages using Swoogo to support event marketing initiatives.
- Lead and consolidate the LATAM digital and social marketing plan in collaboration with Field Marketing leadership.
- Capture and curate content during in-person events for pre- and post-event marketing use.
- Create engaging content for LATAM social media channels and ADEs to drive visibility and engagement.
- Oversee content translation from English to Spanish, ensuring brand consistency across all assets.
- Provide on-the-ground operational support to the LATAM Marketing Manager to ensure smooth execution of activities.
- Develop and execute digital marketing strategies focused on Mexico, supporting regional growth and online engagement.
- Build and execute Eloqua campaigns to streamline marketing operations and improve efficiency.
- Support campaign creation and tracking in Salesforce (SFDC), including MF and OT campaigns.
- Develop expertise in BEACON reporting and waterfall analysis in collaboration with Field Marketing leadership.
Required Skills & Experience
- Experience in field marketing, event marketing, or marketing operations within LATAM.
- Strong experience coordinating events and managing vendors.
- Hands-on experience with Swoogo, Eloqua, and Salesforce (SFDC).
- Strong organizational skills with the ability to manage multiple initiatives simultaneously.
- Excellent communication skills and attention to detail.
- Fluent in English and Spanish (Portuguese is a plus).
- Ability to work in a hybrid model based in Guadalajara, Mexico.
- English level B2+ or advanced C1 (spoken and written)
What you'll do
- The Field Marketing Specialist will support LATAM field marketing efforts, including event logistics and digital marketing execution. This role involves close collaboration with Field Marketing leaders to ensure consistent branding and measurable campaign performance.
About Bydrec
Bydrec, Inc. matches top IT talent in South America to highly desirable U.S. companies. Founded in 2016 by Tech pros with more than 17 years of industry experience, we differentiate ourselves by taking great care to expertly match nearshoring IT talent with their perfect U.S. company. Because great things happen when businesses and people find their right fit.
We are headquartered in Northern California and operate out of Colombia, South America. Unlike our Asian and European counterparts, we share time zones with U.S. clients, allowing our team members to engage with clients in a more collaborative endeavor. This reduces delays and ensures we deliver on the goals and requirements of projects seamlessly.
By working with latin american developers, we’re also able to offer high-quality teams for great cost of U.S.-based talent. Our nearshore outsourcing rates are competitive with Eastern Europe and Asia. We provide dedicated programmers that work full-time as members of your team for a flat, affordable monthly rate.
As industry experts, we know the benefits of companies outsourcing their technical needs for business applications. That’s why we are dedicated to helping give companies a competitive advantage by optimizing efficiency, focusing on excellent customer service and delivering customizable solutions.
Find your next Tech dream job or IT developer by visiting bydrec.com
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Frequently Asked Questions
What does a Field Marketing Specialist – Guadalajara México (Hybrid) do at Bydrec?
As a Field Marketing Specialist – Guadalajara México (Hybrid) at Bydrec, you will: the Field Marketing Specialist will support LATAM field marketing efforts, including event logistics and digital marketing execution. This role involves close collaboration with Field Marketing leaders to ensure consistent branding and measurable campaign performance..
Is the Field Marketing Specialist – Guadalajara México (Hybrid) position at Bydrec remote?
The Field Marketing Specialist – Guadalajara México (Hybrid) position at Bydrec is based in Guadalajara, Castile-La Mancha, Spain. Contact the company through Clera for specific work arrangement details.
How do I apply for the Field Marketing Specialist – Guadalajara México (Hybrid) position at Bydrec?
You can apply for the Field Marketing Specialist – Guadalajara México (Hybrid) position at Bydrecdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.