About this role
Who we are:
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More about the role:
Burson is looking for an additional Senior Consultant with specialization in Influencer Marketing to work across iconic beauty, retail and CPG brands. As a part of WPP Onefluence, you’ll be joining a a full-service network with the most sophisticated influencer expertise around the globe to meet client scale.
Influencer marketing is a core piece of our business, and we are seeking someone who is as passionate about this world as we are. We’re looking for candidates that are social first, tapped in, and passionate about consumer brands.
Here’s what you’d be doing:
- Overseeing and conducting identification, vetting and outreach of on-brand and campaign relevant influencers for paid collaborations and long-term partnerships, based on strategic plan development from senior team & clients
- Manage all negotiation, project management and measurement of influencer programs with a focus on paid collaborations and long-term partnerships, based on strategic plan development from senior team & clients
- Establish and maintain relationships with key contacts within the influencer space
- Lead day-to-day client relationships by becoming a trusted, go-to collaborator
- Thoughtful and strategic approach to executing multi-platform influencer programs by leveraging trends and data driven insights to integrate with wider PR objectives
- Collaborate with team on monitoring and compliance across all activities
- Account depending, responsible for developing and/or providing input into campaign reports by tracking and optimizing organic and paid influencer content, along with analyzing to provide actionable insights and opportunities
- Keeping on top of emerging social trends, platforms, technologies, and influencers in the Canadian market
- Carrying out social media listening and research to identify trends in online conversations and to pinpoint relevant influencers
- In partnership with senior leads, educates and shares knowledge with teams on trends and best practices
What you’ll need to get here:
- A minimum of 5-7 years’ experience in end-to-end influencer relations and project management, with a background in PR, Social or Digital agencies
- Existing relationships Canadian influencers and agencies with a proven ability to develop meaningful influencer relationships that result in authentic story-telling that drive impact
- Ability to utilize metrics and insights from various social platforms including Facebook, Instagram, TikTok, YouTube, Pinterest, and other emerging channels for optimization and future plan recommendations
- Clear understanding of the influencer marketing landscape, the importance and role of influencer marketing and best practices
- Experience negotiating partnership agreements
- Experience utilizing influencer identification and vetting systems like CreatorIQ, Traackr or in-platform tools
- Ability to effectively communicate information and ideas in written and verbal format
- Flawless organizational skills and keen attention to detail to maintain client service excellence
- Ability to prioritize and manage high volumes of requests
- Excellent written and verbal communications skills
- Creative thinker and problem solver
- Familiarity with Adobe Creative Suite (Photoshop, Illustrator) is a plus
What else is in it for you?
- Full health benefits package—including paid time off, schedule flexibility, and more
- Dynamic in office experience where collaboration and peer-to-peer interaction are prioritized in a new, technoglogically advanced space in downtown Toronto
- Strong leadership with a focus on entrepreneurial thinking, mentoring, learning + development to help you grow, expand your skills and become your professional best
- A passionate, smart, fun, and creative culture
You belong at Burson:
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
When you click the "Submit Application" button below, this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
Other facts
About Burson
Burson is the global leader in communications, purpose-built to create value for our clients through reputation. We reinvent how reputation creates competitive advantage for our clients, so they can lead today and far into the future.
What you'll do
- The Senior Consultant will oversee the identification and outreach of influencers for collaborations and manage all aspects of influencer programs. They will also establish relationships with key contacts and lead day-to-day client interactions.
Ready to join Burson?
Take the next step in your career journey