About this role
This role will serve as a key part of the in-bar merchandising team, responsible for the execution and development in-bar signage and menu design.
Buffalo Wild Wings is the largest sports bar in America. We’re the largest pourer of draft beer in America. We have more sports on more screens than any establishment on the planet. Buffalo Wild Wings is not just a restaurant, it’s an experience.
As a core member of the IMC team, this candidate will drive execution of the in-bar menu & merchandising materials to improve the effectiveness of in-bar messaging. This position will also help drive the future state of how the brand can increase engagement for customers through its physical bar menu and promotional items.
This full-time position reports to the Sr. Manager, Merchandising and sits within the IMC group of the Buffalo Wild Wings marketing team. The role is located at the Inspire Brands Global Support Center in Atlanta, Ga.
Responsibilities:
Merchandising Creative Management
Lead day-to-day creative development and execution of in-bar merchandising for programs across BWW Activation Calendar
Partner with cross-functional teams and creative agency to ensure consistency across print, broadcast and digital channels
Once in-bar strategy for each Activation Window is determined, manage updating and distribution of merchandising grid
Manage creative development of program B-Dubs TV for system
Organize and load all new food & beverage photography in Sharepoint for internal team to utilize
Assist with process for creating and reviewing merchandise and marketing materials
Develop materials to support in-bar messaging of new menu items as part of innovation process
Menu Update Execution
Creative execution and versioning of Core Menu updates – Dine-in, Takeout, Counter and Disposable
Gather cross-functional input, brief agency and manage creative development & versioning for all Beverage Menu updates
Work with cross-functional teams to determine legal mandatories based on versioning, nutritional requirements and necessary language based on state limitations and program details
Manage creative & pricing updates needed for BWW Go digital menu boards & promotional materials
Brief Patrick Henry on Featured Beers for the development of Beer of the Month promotional materials. Partner with Beverage team on proofing before release to production
Budget and Billing
Responsible for managing production budget including coding & submitting approved invoices and updating production checkbook
Requirements:
4 Year Degree Preferred
1-3 Years of experience in Marketing
Excellent oral and written communication skills
Strong creative skills that allow for reviewing creative and providing insightful feedback to the creative team
Ability to set goals, determine priorities, plan, organize and follow through on assigned responsibilities
Excellent project management skills
Ability to make recommendations and decisions in a timely manner
Ability to work independently and as a member of a team.
Ability to work effectively in a fast-paced, ever-changing environment.
Time management skills.
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.
Other facts
About Buffalo Wild Wings
Buffalo Wild Wings, founded in 1982, is the largest sports bar brand in the United States. Globally, BWW has more than 1,200 restaurants in 10 countries. Buffalo Wild Wings is part of the Inspire Brands family of restaurants. For more information, visit BuffaloWildWings.com and InspireBrands.com
What you'll do
- The Merchandising Specialist will manage the creative development and execution of in-bar merchandising materials and menu updates. This role involves collaborating with cross-functional teams to enhance in-bar messaging and customer engagement.
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