About this role
<h2><strong>Senior Graphic Designer, Visual Merchandising & Packaging Design </strong></h2>
<p> </p>
<p><strong>Location: </strong>New York, NY (NYHQ - in office 4 days/week) </p>
<p><strong>Department: </strong>Creative </p>
<p><strong>Reports to: </strong>Executive Creative Director </p>
<p><strong>Compensation: </strong>$95,000- $125,000 base salary + benefits </p>
<p><strong>About Bubble </strong></p>
<p>Bubble is building the future of mass skincare, clinically credible, community-driven, and culturally relevant. As we scale across retail and product, we’re looking for a Senior Graphic Designer to help bring Bubble to life on shelf and through packaging with clarity, creativity, and consistency. </p>
<p><strong>What You’ll Do</strong></p>
<p>You will lead the design and development of innovative, brand-elevating packaging and and in-store experiences across major US and global retailers. Reporting to the Executive Creative Director and Senior Director of Visual Merchandising, this role blends hands-on creative execution with cross-functional collaboration to bring new product launches, campaigns, and seasonal initiatives to life.</p>
<p><strong>Key Responsibilities</strong></p>
<p>Retail Visual Merchandising</p>
<ul>
<li>Design and execute 2D graphics for in-store environments, including endcaps, shelf trays, signage, seasonal displays, PDQs, and bespoke retail fixtures</li>
<li>Translate brand strategy, campaigns, and product launches into retail-ready designs aligned with retailer guidelines</li>
<li>Partner closely with the 3D VM team to ensure graphics integrate seamlessly with fixtures and environments</li>
<li>Support the development and maintenance of global VM design systems and guidelines</li>
<li>Create planograms, mockups, and presentations for internal teams and retail partners</li>
<li>Collaborate with sales and VM leadership to pitch concepts and refine designs based on feedback</li>
<li>Prepare, organize, and release final production files to regional partners</li>
<li>Review prototypes, printed samples, and guide projects through final production</li>
<li>Stay current on retail, beauty, and fashion trends to continuously elevate in-store storytelling and shopper engagement</li>
</ul>
<p>Packaging Design</p>
<ul>
<li>Design eye-catching, functional packaging for new products, PR boxes, collaborations, and updates to existing lines</li>
<li>Collaborate with Creative, Design, and Industrial Design teams on packaging systems and explorations</li>
<li>Prepare production-ready mechanical files, including dielines, materials, and color specifications</li>
<li>Oversee color accuracy and print quality across substrates and formats</li>
<li>Maintain consistency and scalability across packaging SKUs while ensuring regulatory compliance</li>
</ul>
<p>What We’re Looking For</p>
<ul>
<li>5+ years of experience in visual merchandising, retail design, and packaging/print design, ideally in beauty or CPG</li>
<li>Expert proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop)</li>
<li>Strong portfolio demonstrating retail displays and large-format print production</li>
<li>Deep understanding of retail environments, fixture integration, and graphic storytelling</li>
<li>Experience working with retailer specifications, planograms, dielines, and production files</li>
<li>High taste level, exceptional attention to detail, and strong typographic skills</li>
<li>Excellent project and time management skills with the ability to meet tight deadlines</li>
<li>Comfortable working independently and collaboratively in a fast-paced, high-volume, in-office and remote environment</li>
<li>Strong communication skills and openness to feedback</li>
<li>Knowledge of packaging materials, print processes, and vendor handoff best practices</li>
<li>Experience with SketchUp or Rhino is a plus</li>
</ul>
<p>Bonus</p>
<ul>
<li>Experience designing for mass or specialty beauty retailers such as Sephora, Ulta, Target, Walmart or similar</li>
<li>A proactive, solution-oriented mindset with a passion for pushing brand innovation</li>
</ul>
<p><strong>Why Bubble</strong></p>
<p>You’ll have real ownership, real impact, and the opportunity to shape how a modern skincare brand shows up at mass retail, at scale. We move fast, collaborate closely, and care deeply about building something special together.</p>