BS
Senior Director of Digital & Ecommerce
full-time•New York•$130k - $190k
About this role
<h1><span style="font-size: 12pt;"><strong>Senior Director of Digital & Ecommerce</strong></span></h1>
<p>Reports To: Chief Commercial Officer</p>
<p>In-Office Requirement: 4 days a week (Monday-Thursday in Soho Office)</p>
<p>Compensation: Annual Salary Range $130k - $190k</p>
<p>Direct Reports: Growth & Media Manager, CX Manager (plus future ecommerce team hires)</p>
<h3><strong>About the Role</strong></h3>
<p>We are creating a new ecommerce vertical at Bubble, and this role will be pivotal in shaping it. The <strong>Senior Director of Digital & Ecommerce </strong>will bring together all ecommerce channels — Amazon 3P, Bubble DTC, and key retailer.com partners (Ulta.com, Target.com, Boots.com, etc.) — under one umbrella for the first time.</p>
<p>This is both a <strong>strategic and hands-on role</strong>. You’ll be responsible for setting the vision and roadmap for Bubble’s ecommerce growth while directly managing day-to-day channel operations. You’ll oversee agency partners (Amazon) but remain accountable for channel performance, strategy, and revenue delivery. You will also lead the <strong>Growth & Media Manager</strong> (DTC + retail paid media) and the <strong>CX Manager</strong>, ensuring these functions work together seamlessly to deliver growth and brand impact.</p>
<h3><strong>Key Responsibilities</strong></h3>
<p><strong>Ecommerce Strategy & Leadership</strong></p>
<ul>
<li>Define and build Bubble’s ecommerce function, setting the roadmap and KPIs for Amazon, DTC, and retailer.com.</li>
<li>Carve out what success looks like across channels and build best practices that scale globally.</li>
<li>Lead, coach, and develop the Growth & Media Manager and CX Manager to ensure paid media, customer experience, and channel operations are aligned and driving growth.</li>
<li>Deliver against commercial sales targets across all ecommerce channels, building and executing promo and campaign plans (e.g., Black Friday, seasonal activations, retailer-specific events) to maximize performance.</li>
</ul>
<p><strong>Amazon (3P)</strong></p>
<ul>
<li>Manage the relationship with Bubble’s Amazon agency, providing strategic direction and accountability for sales, advertising, assortment, pricing, and operational success.</li>
<li>Drive category expansion, ranking, and review strategies to accelerate growth.</li>
</ul>
<p><strong>DTC (hellobubble.com)</strong></p>
<ul>
<li>Own the direct-to-consumer channel, optimizing site experience, conversion, CRM, retention, and promotions.</li>
<li>Lead the email and SMS program end-to-end — including campaign calendar, flows, segmentation, and reporting — ensuring it drives conversion and retention.</li>
<li>Partner with the Growth & Media Manager to integrate learnings from paid channels into CRM testing and segmentation.</li>
<li>Own SEO strategy and execution across DTC and retailer.com partners, ensuring technical, on-page, and content optimization that drives traffic, conversion, and visibility on the digital shelf.</li>
</ul>
<p><strong>Retailer Ecommerce (Retailer.com)</strong></p>
<ul>
<li>Lead content, merchandising, promotions, and growth strategies for retail.com partners (Ulta, Target, Boots, etc.).</li>
<li>Ensure the “digital shelf” is optimized — from imagery and copy to reviews and search ranking.</li>
</ul>
<p><strong>Customer Experience (CX)</strong></p>
<ul>
<li>Provide leadership and direction to the CX Manager to ensure world-class service across DTC.</li>
<li>Partner with Operations and Community to ensure CX reflects Bubble’s brand values, while resolving issues that impact retention and loyalty.</li>
</ul>
<p><strong>Cross-Functional Collaboration</strong></p>
<ul>
<li>Partner closely with retail, marketing, operations, and finance to ensure ecommerce plans align with broader business priorities.</li>
<li>Provide ongoing reporting, insights, and recommendations to senior leadership.<br><br></li>
</ul>
<h3><strong>What We’re Looking For</strong></h3>
<ul>
<li>7–10+ years of ecommerce experience (Amazon 3P, retailer.com, and/or DTC).</li>
<li>Track record of driving growth in a high-velocity consumer brand, ideally beauty, personal care, or CPG.</li>
<li>Comfortable being both <strong>strategic and hands-on</strong> — from shaping the future of the function to rolling up your sleeves in channel execution.</li>
<li>Strong commercial acumen with experience in P&L ownership, forecasting, and growth planning.</li>
<li>Experience managing agencies or external partners while maintaining accountability for outcomes.</li>
<li>Leadership experience managing people, with the ability to coach and build a high-performing team.</li>
</ul>
<p>Entrepreneurial, agile, and thrives in a fast-moving, scaling business.</p>
What you'll do
- The Senior Director of Digital & Ecommerce will define and build Bubble’s ecommerce function, overseeing all channels and ensuring alignment with commercial sales targets. This role involves both strategic leadership and hands-on management of day-to-day operations.
About Bubble Skincare
Our mission is to make the best skincare accessible to as many people as possible with prestige-quality products for under $20.
Bubble. Face the Day.
Gentle Formulas, Fierce Results
Our products are not meant to work instantly. Instead, our gentle formulas are specifically designed to provide consistent, long-lasting results—because slow and steady wins the face.
Lower Prices for Prestige Quality
We strive to create premium products that deliver better results than prestige products that cost 10x as much as ours—because we want to make the best skincare accessible to as many people as possible.
Developed with dermatologists
Our formulas are developed with the help and guidance of our advisory team of dermatologists to ensure our products lead the industry in efficacy, safety, and quality.
Co-Created with Community
Our in-house team of product developers works with our community of Bubble Ambassadors to concept, formulate, and test every product from scratch to make sure they’re super effective.
Safe for All Ages
We are committed to crafting formulas that are safe for all faces. Not all of our products are recommended for faces under 14, but many products are specifically approved for all ages.
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Frequently Asked Questions
What does Bubble Skincare pay for a Senior Director of Digital & Ecommerce?
Bubble Skincare offers a competitive compensation package for the Senior Director of Digital & Ecommerce role. The salary range is USD 130k - 190k per year. Apply through Clera to learn more about the full compensation details.
What does a Senior Director of Digital & Ecommerce do at Bubble Skincare?
As a Senior Director of Digital & Ecommerce at Bubble Skincare, you will: the Senior Director of Digital & Ecommerce will define and build Bubble’s ecommerce function, overseeing all channels and ensuring alignment with commercial sales targets. This role involves both strategic leadership and hands-on management of day-to-day operations..
Is the Senior Director of Digital & Ecommerce position at Bubble Skincare remote?
The Senior Director of Digital & Ecommerce position at Bubble Skincare is based in New York, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Senior Director of Digital & Ecommerce position at Bubble Skincare?
You can apply for the Senior Director of Digital & Ecommerce position at Bubble Skincare directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.