National Account Manager Walmart

<h2><strong>National Account Manager — Walmart/CVS</strong></h2> <p><strong>Reports to:</strong> Senior Director, Mass Retail<br><strong>Accounts:</strong> Walmart (primary), CVS (in partnership with external consultant)</p> <p><strong>Location:</strong> Bentonville (though Bubble does have a small office in Bentonville this is a primarily remote position)</p> <p>Comp: $100k - $160k</p> <h3><strong>Role Summary</strong></h3> <p>We’re looking for a Walmart-obsessed, data-driven, action-oriented National Account Manager to own the day-to-day of Walmart and CVS. You’ll run the commercial drumbeat—forecasting, reporting, item and promo performance, Retail Link hygiene, retail media briefing—while also shaping feature/event planning, pitching growth opportunities, and supporting NPD launches. This role is highly collaborative, working hand-in-hand with Marketing, Operations, and Ecommerce to deliver 360° retailer support and bring Bubble to life in-store and online.</p> <h3><strong>What You’ll Deliver (Key Outcomes)</strong></h3> <ul> <li><strong>Plan &amp; Forecast Accuracy:</strong> Tight weekly/monthly LE, with risks/opportunities flagged early and quantified.</li> <li><strong>Relentless Basics:</strong> Retail Link accuracy, item setup/PIM, PDP excellence, and flawless promo/price execution.</li> <li><strong>Growth Moves:</strong> Identify, plan, and pitch features, space, and NPD opportunities backed by strong data and ROI.</li> <li><strong>360° Collaboration:</strong> Partner with Marketing to bring trade marketing and retailer activations to life with community and social integration.</li> <li><strong>Walmart Obsession:</strong> Deeply understand Walmart’s priorities, tools, and rhythms—anticipate buyer needs and deliver best-in-class execution.</li> </ul> <h3><strong>Core Responsibilities</strong></h3> <p><strong>Account Ownership (Walmart)</strong></p> <ul> <li>Manage day-to-day business: item setup/maintenance, content/PDPs, price/promo execution, comp shops, and post-event readouts.</li> <li>Prepare and lead business plan meetings, line reviews, and weekly touchpoints; build trust-based buyer relationships.</li> <li>Build and maintain Retail Link dashboards (DSS) for sales, inventory, and supply health; translate insights to clear actions.</li> <li>Strategic Growth Planning: Partner with Senior Director to shape and pitch feature/event plans, modular/secondary placements, and retail marketing opportunities.</li> <li>NPD &amp; Launch Planning: Translate innovation pipeline into Walmart-ready pitches—securing sell-in, feature support, and merchandising that maximize trial and repeat.</li> </ul> <p><strong>Trade Marketing &amp; Cross-Functional Collaboration</strong></p> <ul> <li>Partner with Marketing to ideate and execute trade marketing programs that connect retailer activations with social, digital, and community touchpoints.</li> <li>Support pitch development for 360° activations, ensuring Walmart receives integrated programs that go beyond the aisle.</li> <li>Act as the daily connective tissue between Commercial and Marketing teams, ensuring alignment on calendars, briefs, and measurement.</li> </ul> <p><strong>Ecommerce &amp; Retail Media</strong></p> <ul> <li>Co-lead Walmart.com strategy with Senior Director of Ecommerce; own execution excellence (PDPs, images, copy, A+ content, SEO).</li> <li>Brief and QA Walmart Connect campaigns (search, display, SV/SB when available); track ROAS, share of search, and conversion.</li> </ul> <p><strong>CVS Coordination</strong></p> <ul> <li>Serve as Bubble’s day-to-day contact; connect our CVS consultant to brand strategy and ensure aligned plans and reporting.</li> <li>Maintain CVS relationship hygiene and facilitate retailer-specific briefs, fixtures, and activation projects.</li> </ul> <p><strong>Forecasting, Supply &amp; Risk Management</strong></p> <ul> <li>Partner with Sales Planning and Ops on stock &amp; sales plans; monitor OTIF, constraints, and E&amp;O; recommend mitigations.</li> <li>Track item productivity, rate of sale, and door-level performance; propose actions by SKU/mod.</li> </ul> <p><strong>Reporting &amp; Insights</strong></p> <ul> <li>Produce weekly performance packs (sell-in vs sell-out, velocity, mix, promo ROI); escalate risks with data-backed options.</li> <li>Mine data to spot whitespace and defend shelf (new doors, secondary space, pack/price tests, kits/bundles).</li> </ul> <h3><strong>Qualifications</strong></h3> <ul> <li><strong>Experience:</strong> 5+ years in beauty/personal care account management with proven Walmart ownership; CVS exposure a plus.</li> <li><strong>Tools:</strong> Retail Link (DSS), Walmart Connect fundamentals; strong Excel/Google Sheets (INDEX/MATCH, PIVOTs), and data storytelling.</li> <li><strong>Execution:</strong> Demonstrated strength in forecasting, PIM/item setup, PDP/content management, and promo operations.</li> <li><strong>Strategic Skills:</strong> Able to build compelling growth stories for features, space, NPD, and trade marketing—translating insights into buyer-ready pitches.</li> <li><strong>Collaboration:</strong> Strong partnership mindset; comfortable working daily with Marketing, Community, Ops/Supply, and Ecommerce.</li> <li><strong>Mindset:</strong> Walmart-obsessed, proactive, detail-obsessed, and calm under pressure; turns analysis into action with speed.</li> </ul> <h3><strong>Primary Evaluation Metrics</strong></h3> <p>Forecast Accuracy, Retail Sales/Net Sales, Item Productivity (ROS/UPD), OTIF &amp; In-Stock %, Promo ROI, Share of Search/.com Conversion, Buyer Relationship Health (Walmart/CVS), Trade Marketing Activation ROI</p> <p><br><br></p>