Graphic Designer, Social Media

<h3><strong>Graphic Designer, Social Media&nbsp;<br><br></strong><strong>Reporting to:</strong> Director of Social<br><br><strong>Compensation: </strong>$55,000 - $70,000<br><br><strong>Department:</strong> Social<br><br><strong>Location:</strong> New York, NY<br><br><strong>Position:</strong> Hybrid, Full-Time</h3> <h3><strong>Position Overview</strong></h3> <p>We’re looking to add a <strong>social-obsessed, social-editing-first graphic designer</strong> to our social media team; someone with a strong typographic sensibility, a sharp eye for detail, and a culture-driven aesthetic. This role requires deep proficiency across Figma and Adobe Creative Suite, with particular strength in short-form video, motion graphics, and social-first content creation. The ideal candidate understands the technical nuances of designing for social platforms (from formats and specs to video optimization) and brings a genuine passion for internet culture and visual storytelling. You’ll thrive in a fast-paced environment, confidently managing multiple projects while maintaining exceptional quality and meeting deadlines. As a collaborative self-starter, you’ll help evolve social creative standards and processes, contribute to impactful owned social moments, and actively participate in a feedback-driven culture focused on growth and continuous improvement.</p> <p>This role reports directly into the Director of Social.&nbsp;</p> <h3><strong>Key Responsibilities</strong></h3> <h4><strong>Photo &amp; Video Editing</strong></h4> <ul> <li>Edit, retouch, and finalize high-volume social content across platforms, owning the full editing pipeline from first draft through final delivery</li> <li>Work with team to capture net-new content for TikTok, Instagram, and YouTube within a daily, multi-post publishing cadence</li> <li>Optimize content per platform, refining formats, hooks, pacing, and visuals to support performance goals</li> <li>Efficiently manage large volumes of assets with strong organization, version control, and file management systems</li> </ul> <h4><strong>Social Creative Direction</strong></h4> <ul> <li>Design on-brand graphics and visual assets that remain consistent across campaigns and product launches</li> <li>Build templates and reusable design systems to streamline production and support the broader social team</li> <li>Develop moodboards for campaigns and launches, maintaining a cohesive and elevated visual identity</li> <li>Capture and support behind-the-scenes content during campaign and product shoots</li> </ul> <h4><strong>Content Strategy &amp; Execution</strong></h4> <ul> <li>Partner closely with the Social Media Director to execute content strategies aligned with brand and growth goals</li> <li>Adjust creative direction based on performance data and analytics</li> <li>Continuously test new formats, concepts, and hooks to identify emerging algorithm best practices</li> <li>Knowledge of and desire to leverage new technologies, including practices in AI&nbsp;</li> <li>Act as a bridge between creative and social teams, ensuring alignment across visuals, messaging, and campaigns</li> </ul> <h4><strong>Paid Social &amp; Retail Creative</strong></h4> <ul> <li>Lead creative execution of paid social assets, with a focus on video optimized for platform algorithms</li> <li>Produce multiple versions and sizes of paid assets, managing revisions for both owned channels and retail partners</li> <li>Produce media packs for retailers on a monthly basis to support their internal needs&nbsp;</li> <li>Support creative direction and concept development for external paid creators</li> </ul> <h4><strong>Fast-Paced Production &amp; Turnarounds</strong></h4> <ul> <li>Meet daily deadlines by quickly editing, and delivering high-quality content</li> <li>Adapt to real-time feedback and shifting priorities, managing multiple revision rounds across stakeholders</li> </ul> <h4><strong>What we are looking for</strong></h4> <ul> <li>Strong typographic sensibility with a keen eye for detail and consistency across a variety of visual assets</li> <li>Understands the technical aspects of designing content for social (video optimization, formats, specs)</li> <li>A sharp aesthetic sensibility with a deep passion for culture, the internet and creation</li> <li>A strong ability to manage and prioritize multiple tasks while ensuring high standards of quality and on-time delivery</li> <li>A self-starter who is willing and able to build and continuously improve upon our creative standards and processes</li> <li>A track record of partnering with creative teams to help create owned social-first moments</li> <li>Open to giving and receiving feedback as part of a culture of growth and learning&nbsp;</li> </ul> <h4><strong>Qualifications</strong></h4> <ul> <li>4-6+ years professional digital design or content creation experience within a startup to mid-size beauty brand</li> <li>Portfolio of content creation and curation to show breadth of work within social media specifically for prior brands is a must&nbsp;</li> <li>Highly proficient in Figma and core Adobe programs including, but not limited to, Photoshop, Illustrator, InDesign, After Effects or Premier Pro</li> <li>Highly proficient in short-form video editing and effects as well as motions graphics</li> <li>BA/BFA in Graphic Design or Communication Design is a plus</li> <li>Ability to travel occasionally as needed for shoots and campaigns</li> </ul> <p>&nbsp;</p>