About this role
Job Category
Sales, Marketing & Product Management
Position Summary
Lead consumer marketing strategies focus on brand building, product communication and funnel conversion through strong value propositions and differenciated messages targeting increase Bridgestone brand's market share, enhancing premium awareness to differenciate in the market.
Responsibilities
- Lead and manage Product Mkt consumer campaigns focus on BATO footprint securing right message for local country needs.
- Ensure Product Mkt budget optimization and execution.
- Secure premium websites experience: Overdrive website journey enhancing brand image and driving purchase intention.
- Lead and coordinate Hit Rate strategies and committe to drive sales performance projects, targeting on-going sell out key actions to drive bottom funnel KPIs.
- Development and execution of new Original Equipement strategies (all-in-one + key product messeges) and negotiations (global and local) to strenght our brand presence.
- Build Brand Differentiation trough: Experience content, Special Promos, influencers, Paid Content & digital campaings
- Drive and lead consumer events executions with LAN scope
- Define & Execute communication plan across region targeting exceptional product communication on digital and traditional channels
- Lead, supervise and support Consumer Specialist projects: AT Aceleration Plan, Promos, NPLs, Conexión BS, B-cloud and digital tools.
PRODUCTS AND SERVICES DELIVERED
- Consumer strategy aligned witn Marketing Plan (across teams)
- Cross-teams weekly project alignment (Digital, Categories, Trade)
- Management of digital media strategy and budget.
- Assets Portfolio (MG, Videos, Brochures). Depends on the project.
BS-LAN Scope: Mexico, Costa Rica, Central America, Caribe, Colombia & Ecuador.
Minimum Qualifications
EDUCATION:
Marketing, Communication, Industrial Engineer with a scope in Brand.
EXPERIENCE:
+5 years in marketing, product - launch, Brand manager, Sales, Trade, Digital ecosystem, agencies management, Budget management
TECHNICAL KNOWLEDGE
Digital Ecosystem, branding and communication understanding .
Qué ofrecemos como compañía
En Bridgestone, lo que realmente importa es generar oportunidades de co-creación, mientras fomentamos tu curiosidad y creatividad para hacer que la movilidad sea más segura, eficiente y sostenible para las generaciones presentes y futuras.
Cualquiera que sea el rol que desempeñes, cuando representas a Bridgestone, eres un/una integrante valioso/valiosa de equipo y parte de nuestra misión más amplia de “Servir a la Sociedad con Calidad Superior”. Te ofrecemos más que solo un pago competitivo; también te proporcionaremos:
Una experiencia de incorporación atractiva y de apoyo para garantizar una transición sin problemas a nuestro equipo.
La oportunidad de desarrollarte y crecer, a través de capacitación y mentoría continua.
Actividades de Responsabilidad Social Corporativa.
Un entorno de trabajo verdaderamente global, dinámico y desafiante.
Agilidad y efectividad en el trabajo y la vida personal y su bienestar a largo plazo.
Un equipo diverso e inclusivo.
Bridgestone se enorgullece de ser un empleador que ofrece igualdad de oportunidades de empleo. Es nuestra política considerar para el empleo a todas las personas independientemente de su edad, color, origen, discapacidad física o mental, raza, religión, género, orientación sexual, identidad y/o expresión de género, información genética, o cualquier otra característica protegida por las leyes federales, estatales o locales.
Acerca de Bridgestone
Bridgestone Americas, Inc. (BSAM), con sede en Nashville, Tennessee, y Bridgestone Europa, Medio Oriente y África (BSEMEA), con sede en Bruselas, Bélgica, operan colectivamente como la región estratégica “Bridgestone West”. Esta región atiende las necesidades comerciales estratégicas de equipos en América, Europa, Medio Oriente y África. BSAM y BSEMEA son subsidiarias de Bridgestone Corporation, con sede mundial en Japón. Bridgestone y sus filiales desarrollan, fabrican y comercializan una amplia gama de productos y soluciones Bridgestone, Firestone y marcas asociadas para abordar las necesidades de una amplia gama de clientes e industrias.
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En Bridgestone, siempre eres Libre para Ser
Creemos que las personas solo pueden brindar un servicio y una calidad superiores a los demás cuando pueden traer su yo más auténtico al trabajo. Creemos en defender todas las perspectivas, individualidades y equipos porque entendemos la importancia de ver el mundo y nuestro negocio a través de diferentes perspectivas. Estamos formando un equipo tan diverso como el mundo al que servimos.
Así que, muéstranos quién eres, porque quien eres es lo que necesitamos
Other facts
About Bridgestone Americas
Bridgestone Retail Operations, LLC (BSRO) is a subsidiary of Bridgestone Americas and Bridgestone Corporation, a global leader providing sustainable mobility and advanced solutions. BSRO operates the world's largest chain of company-owned auto care and tire stores. With four retail brands and 2,200 stores nationwide, BSRO is headquartered in Nashville, Tennessee and employs nearly 22,000 teammates.
Firestone Complete Auto Care:
It’s no secret that Firestone Complete Auto Care is the best place to find Bridgestone and Firestone tires, but it’s also America’s largest auto service retailer. Since 1926, Firestone has delivered high quality automotive maintenance and repairs, including alignments, brakes, batteries, heating and cooling, diagnostics and oil changes. Today with over 1,700 neighborhood locations and 4,000 ASE certified technicians, Firestone Complete Auto Care helps keep cars running newer, longer.
Tires Plus:
Since 1976, Tires Plus Total Car Care has been committed to everyday conveniences like premium name brands, low prices and fast, dependable service. Featuring a full line of Bridgestone and Firestone tires, plus automotive services ranging from alignments to brakes, batteries to oil changes, shocks and more, Tires Plus stores in neighborhoods across 20 states are the car care provider where your time and your dollar are guaranteed to be valued.
Hibdon Tires Plus:
With 27 stores throughout Oklahoma, Hibdon Tires Plus offers a full line of Bridgestone and Firestone tires, plus automotive services ranging from alignments to batteries, brakes to oil changes, shocks and more. Consistently voted the #1 tire store in Oklahoma, Hibdon Tires Plus has remained fully committed to quality, value and family driven service for more than five decades
Wheel Works:
This small but mighty chain provides top-notch auto care for BSRO's west coast customers. A challenger brand in our portfolio with extreme popularity in sunny California.
What you'll do
- Lead and manage consumer marketing strategies to enhance brand awareness and drive sales performance. Develop and execute campaigns tailored to local market needs while optimizing the marketing budget.
Ready to join Bridgestone Americas?
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