About this role
Title: SEO Content Specialist
- Location: Remote
- Job Type: Full Time, Marketing
- Experience Level: Mid-Level
Job Description:
As an SEO Content Specialist at Botkeeper, you will play a crucial role in developing and implementing our SEO content strategy. Your focus will be on creating top-of-funnel content that not only engages but also drives organic traffic through expert application of SEO techniques.
Responsibilities:
- Craft high-quality, SEO-optimized blog posts and articles targeting specific keywords and topics.
- Conduct thorough keyword research and competitor analysis to identify content opportunities.
- Regularly monitor, analyze, and report on content performance using SEO tools, adjusting strategies as needed.
- Collaborate with the marketing team to align content with overall marketing goals and initiatives.
- Stay updated with the latest SEO trends and Google algorithm changes to ensure content is optimized for search engines.
- Developing pillar pages
- Preparing content briefs
- Reviewing and analyzing client sites for areas that can be improved and optimized
- Topic clustering
- Regularly auditing and refreshing site pages
- Preparing detailed strategy reports
- Identifying powerful keywords to drive the most valuable traffic
- Writing powerful calls-to-action to convert visitors
- Filling websites and other content with effective keywords
- Writing effective SEO content for blogs, websites and social media accounts
- Analyzing keywords and SEO techniques used by competitors
- Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
- Compiling and presenting SEO guidelines
- Develop content to include keywords or phrases in order to increase traffic to website.
- Conduct outreach for the purposes of developing link building strategies
- Conduct various testing methods in design, layout and advertising techniques in order to gain the most organic traffic.
- Have in-depth knowledge of the ever-changing landscape of SEO; keyword research, SEO copywriting, topic clustering and the behaviors of search engines.
Qualifications:
- Proven experience in creating SEO-driven content with a portfolio of published articles.
- Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Google Analytics).
- Strong research skills and attention to detail.
- Ability to analyze data and derive actionable insights for content strategy.
- Excellent writing and editing skills, with a knack for storytelling.
Other facts
About Botkeeper Inc
It's time to experience the ONLY automated bookkeeping solution purpose-built for Accounting Firms.
With Botkeeper Infinite, you take direct control of the platform. Its unlimited flexibility, efficiency, and machine learning means it's always ready to work with you, and always getting better.
Streamline your processes, improve your accuracy, make more efficient use of your firm's time—you finally have the power to make it all happen.
Amazing support with options to add more if you need it.
Frictionless, online signup.
Bring as few or as many clients as you like onto the platform.
Annual or month-to-month agreements give you ultimate flexibility.
Need even more support? Add-On Services are available to take your firm's capacity to the limit!
What you'll do
- The SEO Content Specialist will develop and implement an SEO content strategy focused on creating engaging top-of-funnel content. Responsibilities include crafting SEO-optimized articles, conducting keyword research, and collaborating with the marketing team.
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