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Brand Activation Representative
full-timeHarrisburg

Summary

Location

Harrisburg

Type

full-time

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About this role

We are currently hiring a full-time, temporary, Brand Activation Representative in Harrisburg, PA. The ideal candidate must live in or around the Harrisburg area (Dauphin, Lancaster, York, or Cumberland Counties)*.  

*Please note that while this position is listed as “working remotely”, our sales positions are field based and require you to live within the territory listed to visit accounts, unless explicitly stated otherwise.  

Our mission at The Boston Beer Company is to bring the highest-quality products to the U.S. beer drinker. To answer that mission, we are creating an inclusive culture that celebrates the differences in both our people and our brands. Our diversity makes us stronger, and when you bring your authentic self to work, we are a stronger, more innovative, and more sustainable company & community. As a fast-paced, growing company with a strong family of brands (Samuel Adams, Dogfish Head, Angry Orchard, Twisted Tea, Suncruiser and Truly Hard Seltzer), we seek constantly to challenge the status quo. We are always looking for hardworking, talented, and passionate people (that means you!) to join our team. We are The Boston Beer Company, and together we are heavy.

The role of the Brand Activation Representative (BAR) is to increase availability and visibility of specific Boston Beer brands at retail to generate depletion growth while supporting our local sales team to add value to our wholesaler and retailer partners.

What You'll Brew: 

  • Execute internal sales objectives & improve account conditions using BBC systems and selling process
  • Learn and be proficient in beer industry knowledge, brewing, and BBC product styles
  • Execute impactful promotions for accounts in the On Premise (bars/restaurants) & Off Premise (grocery & liquor stores), sampling events, and festivals
  • Improve conditions and merchandise accounts by building displays, resetting coolers and displaying point of sale items to increase visibility of our brands
  • Conduct waitstaff & bartender education sessions to drive brand awareness and volume in accounts
  • Farm existing business in top on & off premise accounts to grow depletions
  • Build strong relationships with wholesalers and retailers

What Ingredients You'll Bring:
Minimum Qualifications:

  • 1+ years sales and/or food/beverage industry experience
  • 4 Year Bachelor's Degree or relevant experience 
  • Valid driver's license, registered and insured vehicle, and ability to drive to and from accounts continuously 
  • Ability to lift and move cases of beer frequently 
  • Ability to climb, kneel, and stoop to arrange and display point-of-sale frequently 

Level: 10IC

In accordance with pay transparency laws the pay rate for this role if hired is $20.00 per hour. 

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Fair Chance Ordinance and the CA Fair Chance Act.

Boston Beer Corporation is an equal opportunity employer and is committed to a diverse workforce. In order to help ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran’s Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who wish to request accommodation in the job application process can contact [email protected] for assistance.

Other facts

Tech stack
Sales,Food Industry,Beverage Industry,Account Management,Promotions,Brand Awareness,Relationship Building,Education Sessions,Product Knowledge,Display Management,Event Planning,Customer Engagement,Team Support,Market Analysis,Communication,Problem Solving

About Boston Beer Company

We are The Boston Beer Company and together we are heavy.

From the very beginning, Jim Koch wanted to create a company that he would want to work for, creating a culture that celebrated beer with a passion and depth of knowledge that can’t help but be contagious to others.

Forty years of brewing beer and cultivating talent later, we continue to be a passionate group of individuals who focus on raising the bar in everything we do.

We're always looking for hardworking, motivated and competitive people who strive to push the boundaries and never settle. Not to be lost in the shuffle is the ability to have fun – after all, we are a beer company, and if you can’t have fun in this business, there’s something wrong!

Team size: 1,001-5,000 employees
LinkedIn: Visit
Industry: Food and Beverage Services
Founding Year: 1984

What you'll do

  • The Brand Activation Representative is responsible for increasing the availability and visibility of Boston Beer brands at retail. This includes executing sales objectives, conducting promotions, and building relationships with wholesalers and retailers.

Ready to join Boston Beer Company?

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Frequently Asked Questions

What does a Brand Activation Representative do at Boston Beer Company?

As a Brand Activation Representative at Boston Beer Company, you will: the Brand Activation Representative is responsible for increasing the availability and visibility of Boston Beer brands at retail. This includes executing sales objectives, conducting promotions, and building relationships with wholesalers and retailers..

Why join Boston Beer Company as a Brand Activation Representative?

Boston Beer Company is a leading Food and Beverage Services company.

Is the Brand Activation Representative position at Boston Beer Company remote?

The Brand Activation Representative position at Boston Beer Company is based in Harrisburg, Pennsylvania, United States. Contact the company through Clera for specific work arrangement details.

How do I apply for the Brand Activation Representative position at Boston Beer Company?

You can apply for the Brand Activation Representative position at Boston Beer Company directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about Boston Beer Company on their website.