Role Purpose

This is a functional management role responsible for executing and optimizing Boomerang’s go-to-market operations across outbound sales, partnerships, and marketing.

You will manage day-to-day GTM activity, campaigns, CRM discipline, and partner enablement while contributing to deal execution on larger opportunities. This is not a P&L-owning executive role: strategic revenue ownership sits with the CEO / Commercial Lead.

Your mandate is to build operational excellence, pipeline consistency, and brand-safe growth across all commercial channels.

Commercial Mandate

You are accountable for delivering a predictable, well-qualified pipeline that supports company revenue targets through:

• Outbound new logo acquisition (UK & international)
• Partner-led opportunity generation
• Marketing-driven inbound and brand visibility

Revenue ownership sits with senior leadership; your ownership is execution quality, pipeline health, and GTM performance.

Key Responsibilities

1. GTM Execution & Management

• Implement the company’s go-to-market strategy across segmentation, messaging, and campaign delivery.
• Translate leadership direction into operational GTM plans, campaigns, and workflows.
• Maintain dashboards for pipeline health, activity, conversion rates, and forecast hygiene.
• Act as the operational owner of sales and marketing processes.

2. Enterprise Sales Support

• Support senior leadership in high-value enterprise opportunities across long sales cycles.
• Lead early-stage qualification, discovery preparation, proposal coordination, and follow-up.
• Engage with operational decision-makers (COO, Head of Ops, Head of CX) in D2C/e-commerce and health-tech/pharmacy sectors.
• Ensure disciplined qualification and brand-safe selling practices.

3. Outbound & Pipeline Operations

• Manage outbound campaigns using Zoho CRM, LinkedIn Sales Navigator, and structured prospecting frameworks.
• Oversee email, LinkedIn, and account-based marketing activity.
• Ensure data quality, activity tracking, and reporting accuracy across the funnel.
• Monitor pipeline coverage ratios and highlight risks or gaps to leadership.

4. Partner Enablement

• Execute the partner GTM motion in coordination with the Head of Partner Relations.
• Support partner onboarding, joint campaigns, and co-selling workflows.
• Track partner-sourced pipeline, activity levels, and opportunity progression.
• Maintain documentation, propositions, and enablement assets.

5. Marketing & Brand Operations

• Manage messaging execution, campaign delivery, and agency coordination.
• Ensure consistency of positioning across outbound, inbound, events, and digital channels.
• Maintain and deploy core assets: website content, case studies, CRM automation, and marketing materials.
• Support thought leadership, events, and inbound initiatives with structured performance tracking.

6. Team Leadership

• Manage and coach:

• Business Development Officers (BDOs)
  
• Sales Development Reps (local or UK-based)
  
• Commercial support and social media resources
  • Set performance standards, activity targets, and coaching routines.
  • Build a culture of structured execution, accountability, and data-driven GTM management.

Success Metrics

Core KPIs

• Qualified pipeline volume
• Campaign performance and conversion rates
• CRM accuracy and reporting discipline
• Partner-sourced opportunity flow
• Inbound lead quality and brand visibility

Year-1 Outcomes

• Predictable, well-structured enterprise pipeline
• Operational GTM engine across outbound, partners, and marketing
• Clean CRM governance and forecasting discipline
• Strong support of leadership-owned revenue targets

Required Experience & Profile

Commercial & Operations

• Experience in B2B services sales or marketing operations (BPO, SaaS, managed services, CX, or enterprise solutions).
• Track record managing outbound campaigns, SDR/BDO teams, and CRM-driven sales processes.
• Exposure to enterprise or complex deal environments (long sales cycles preferred).

Technical & Tooling

• CRM management experience
• LinkedIn Sales Navigator – preferred
• Marketing automation platforms – preferred
• Proposal coordination, deal support, and reporting tools – preferred

Operating Style

• Highly organized, process-driven, and execution-focused
• Comfortable working under revenue pressure without direct P&L ownership
• Strong written and verbal communication with operational and leadership stakeholders
• Brand-aware and disciplined in market execution

What This Role Is Not

• Not a Chief Revenue Officer or Head of Commercial
• Not full P&L or revenue ownership
• Not a lone-wolf sales closer

This is a functional GTM leadership role focused on execution, systems, and team performance.

Why Join

You will play a central role in professionalizing and scaling Boomerang’s go-to-market operations, working directly with the CEO and commercial leadership while building a high-performance sales and marketing function inside a premium, people-first BPO.

You will gain exposure to enterprise sales, partnerships, and brand-led growth without carrying full executive risk.

Requirements

Total Years

• Overall: 6–10 years in B2B commercial functions
  
• In GTM Operations / Sales Ops / Marketing Ops: 3–5 years (hands‑on)
  
• In team leadership (BDO/SDR/BDR): 2–3 years with coaching routines and performance management
  
• In enterprise/complex sales environments: exposure to 6–18 month cycles (support role acceptable)
  

Industry & Context

• Must have: B2B services context (BPO, Managed Services, CX outsourcing, SaaS with services, enterprise solutions)
  
• Strong advantage: UK/International outbound; familiarity with D2C/e‑commerce and health‑tech/pharmacy buyer groups (COO, Head of Ops, Head of CX)