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Lead, Global Communications- Channels, AI and Enablement
full-timeAmsterdam

Summary

Location

Amsterdam

Type

full-time

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About this role

About Us: At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We’re the thrill of the first night in a new place. The excitement of the next morning. The friends you encounter. The journeys you take. The sights you see. And the memories you make. Through our products, partners and people, we make it easier for everyone to experience the world.As part of Booking Holdings, which includes brands like Priceline & Agoda, we’re at the forefront of innovation and customer service in the travel industry.

 

Role Description:  

This is a lead role within our Innovation & Enablement team, Global Communications, focused on channels, AI enablement, tooling, and measurement. You’ll join a Global team primarily based in Amsterdam, with regional representation worldwide. This role leads the next phase: turning experimentation into embedded, scalable, and measurable impact when it comes to channels, AI tools, and ways of working.

At its core, this role is about shaping how a global company communicates - enabling and influencing our team to be more impactful and ultimately build trust in our brand and the company.

Key Job Responsibilities and Duties: 

The remit will evolve, but core ownership includes:

  • Global channel strategy
    Define, implement, and influence a clear, intentional approach to how internal communication channels are used globally.

  • AI enablement for Global Communications
    Lead the shift from experimentation to embedding AI—setting direction on what we want to achieve, where AI adds value, and how it’s implemented responsibly at scale.

  • Measurement & impact storytelling
    Understand the importance of meaningful measurement with the ability to oversee performance data and translate insights into clear recommendations for diverse stakeholders.

  • Playbooks, standards & ways of working
    Own and implement team playbooks, frameworks, and guidance that improve consistency, quality, and efficiency across regions.

  • Enablement & cross-functional influence
    Contribute to the Communications craft, mentor others, and build strong partnerships with tech, data, and product teams—driving alignment and progress.

Qualifications & Skills:

We’re looking for someone who blends communications expertise with digital, AI, and change leadership.

You likely bring:

  • Strong experience in global communications (corporate, internal, or platform-led)

  • Hands-on exposure to AI, digital tooling, or communications platforms

  • Proven strength in change management and complex project delivery

  • Confidence influencing senior stakeholders and cross-functional partners

  • Comfort working with data, measurement, and performance reporting

  • Experience in large, matrixed, tech-forward organisations (Big Tech a plus)

Benefits & Perks - Global Impact, Personal Relevance:

 

Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive compensation and benefits package, as well unique-to-Booking.com benefits which include:

  • Annual paid time off and generous paid leave scheme

  • Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)

  • Industry leading product discounts - up to 1400 Euro per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit

 

Inclusion at Booking.com: 

 

Inclusion has been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations. 

 

Take it from our Chief People Officer, Paulo Pisano: “At Booking.com, the diversity of our people doesn’t just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It’s a place where you can make your mark and have a real impact in travel and tech.” 

 

We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

 

Application Process: This role does not come with relocation assistance.

The interview process:

  • Recruiter Screen

  • Business Interview 1

  • Business Interview  2

  • Final Interview

Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.

 


Pre-Employment Screening

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.

Other facts

Tech stack
Global Communications,AI Enablement,Change Management,Project Delivery,Stakeholder Influence,Data Measurement,Performance Reporting,Digital Tooling,Communications Platforms,Mentoring,Cross-Functional Collaboration,Team Playbooks,Frameworks,Guidance,Consistency,Quality

About Booking.com

A career at Booking.com is all about the journey, helping you explore new challenges in a place where you can be your best self. With plenty of exciting twists, turns and opportunities along the way.

We’ve always been pioneers, on a mission to shape the future of travel through cutting edge technology, to make it easier for everyone to enjoy amazing experiences wherever they go. Under a desert sky, or in the heart of a bustling city. Discovering the perfect hideaway, or the perfect paella.

When you join us, you’ll be part of a community where taking a different path and trying something new is celebrated and supported. And where making a difference counts.

We’re determined to make the world of travel more sustainable, more accessible, and more inclusive, to create a positive impact on a global scale.
That’s why we’re always looking for people who search for better solutions, the ones eager to stray off the beaten path to find new ways of doing things.
Because at Booking.com it’s more than a job, it’s a journey we’re on together.

Team size: 10,001+ employees
LinkedIn: Visit
Industry: Software Development

What you'll do

  • The role involves leading the global channel strategy and AI enablement for Global Communications. It focuses on embedding AI tools and improving communication effectiveness across the organization.

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Frequently Asked Questions

What does a Lead, Global Communications- Channels, AI and Enablement do at Booking.com?

As a Lead, Global Communications- Channels, AI and Enablement at Booking.com, you will: the role involves leading the global channel strategy and AI enablement for Global Communications. It focuses on embedding AI tools and improving communication effectiveness across the organization..

Why join Booking.com as a Lead, Global Communications- Channels, AI and Enablement?

Booking.com is a leading Software Development company.

Is the Lead, Global Communications- Channels, AI and Enablement position at Booking.com remote?

The Lead, Global Communications- Channels, AI and Enablement position at Booking.com is based in Amsterdam, North Holland, Netherlands. Contact the company through Clera for specific work arrangement details.

How do I apply for the Lead, Global Communications- Channels, AI and Enablement position at Booking.com?

You can apply for the Lead, Global Communications- Channels, AI and Enablement position at Booking.com directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about Booking.com on their website.